Grabyo was created to transform video production and make it faster, simpler and more efficient. We’ve built a cloud-based platform that puts powerful video production tools at your fingertips, so that anyone can create live productions, events, highlight reels and video clips from anywhere in the world, using just a web browser.Grabyo’s collaborative platform reimagines the traditional TV studio and offers the scale, flexibility and features required to meet the needs of digital, social and broadcasting teams.Launched in 2013, Grabyo is a fast evolving platform, continuously adding industry-leading features to its products.

• Consulting on business expansion strategies for global software players in the media and telecom industries, acting as the engagement manager to help accelerate business growth.• Marketing research and consulting on new lines of business to be implemented by traditional telecom players, including the dimensioning of renewable energy power projects as business alternatives for diversification.• Consulting on business strategies for content players to expand their businesses throughout Latin America (especially Mexico). Consulting on innovation strategies to allow brick-and-mortar companies to tap into new business opportunities into the digital world.

• Developed business relationships for Kaltura in Brazil, Mexico, Argentina, Chile and other LATAM countries, supporting commercial models and offering technical solutions within the region for Kaltura transnational customers, such as America Móvil, Millicom (Tigo), Telefónica, TIM, amongst others.• Delivered Kaltura Cloud TV solution to UOL of Brazil, estimated in more than US$ 70,000 monthly recurring revenues (through Watch Brazil) within one year of working at Kaltura, allowing for brand visibility, with one of the largest media companies of LATAM, amidst all covid-19 concerns and restrictions.• Nurtured a business sales pipeline of about US$ 100,000 of monthly recurring revenues throughout the region supporting Kaltura in all aspects of the business, as the only person in the territory, often times representing the company in its several corporate appointments and demands.

• Spearheaded the launch of Kobo e-Reading services in Latin America. Expanded the operations geographically and in volume of sales, establishing partnerships with booksellers (in Brazil and Mexico) and a direct-sales model in the other countries.• Managed the entire business in Latin America, focusing on Brazil and Mexico. Oversaw the partnerships with Livraria Cultura and FNAC in Brazil and with Librerías Gandhi and Libreria Porrúa in Mexico, and negotiated the acquisition of Livraria Saraiva’s eReading business in Brazil (M&A).• Built the relationship and signed distribution agreements with CE retailers (Best Buy, Sanborns, Wal-Mart), focusing on supplying the market with eReaders to increase sales volumes.• Held Latin America P&L responsibility, relationship with key content providers in the region, managed all business aspects, ensuring expressive growth of sales in 5 years, totaling US$ 30 million.• Managed the Marketing Communications and PR strategy for launching eBooks and e-Readers, and for seasonal campaigns overseeing SEO/SEM/OLM investment activities, and designing campaigns and promotions.• Launched 8 eReaders in Brazil and 6 in Mexico, including the go-to-market plan and definition of product positioning and strategy, marketing communications and PR campaigns.• Consolidated the eReading importation tax and legal structure in Brazil and Mexico, having established the process ensuring business viability.• Revolutionized the customer service in Brazil (technical support, product repair and replacement, escalations) reducing customer complaint numbers by ~80%. Also negotiated an innovative customer service process in Mexico, utilizing the bookseller’s resources.• Negotiated the integration of the Kobo CRM with important booksellers (to increase the number of eBooks purchased by customer), and monitored the user experience of the Kobo eReading apps, keeping it most of the time at a 5 star average evaluation.

• Defined the strategy for the launch of Samsung tablets in Latin America, both in consumer and corporate markets, comprising of a differentiated content offer to customers and creation of appealing business cases to companies, thus developing this market for Samsung. Attained sales of half a million tablets in sectors such as Education, Health and Services, by managing the development of customized solutions, which became success cases. Utilized those cases to stimulate innovation and business expansion in other Samsung units in Latin America.• Managed Samsung Latin America innovation strategy for tablets and smartphones, utilizing expertise from various business areas to determine the order of priority for the development of applications, VAS, and content, often times setting up and managing partnerships with CPs for product differentiation. Established partnerships with Abril, Dropbox, Evernote, Netflix, and Kindle, making free subscription apps for a limited period possible to customers, adding value to Samsung products.• Established a revolucionary process to bring innovation closer to Samsung business objectives, which doubled the generation of top class intellectual property in the region, in a moment the group was struggling over billions worth in patent disputes with industry rivals.

• Incorporated and launched a management consulting firm specializing in business development, strategy and marketing with the converging mobile, content and high-tech industry, with global reach. Responsible for all business aspects, including legal structuring of the entity, defining marketing and branding strategy, financial aspects and others.• Managed all aspects of the business from client engagements, defining scope of work and negotiating fees, to providing the services and producing the deliverables. Held P&L responsibility of a € 450K business.• Formulated overall strategy and created new markets for innovative companies such as Samsung, to expand their tablet and smartphone business throughout Latin America, resulting in an executive position with that company in Brazil, from 2010 onwards.

• Instrumental in driving global expansion of company’s strategic service across 14 countries (i-mode, a suite of content services and offers to customers). Defined expansion strategy, negotiated global agreements, implemented and led service launches, in various countries.• Grew Telefónica mobile data services revenues from € 20 million to € 120 million in less than 4 years, by restructuring the partnership and through an efficient management of that important account.• Launched the i-mode service in the UK, Ireland and Germany, a € 60-million, 9-months project involving service planning, management of brand strategy, content partnerships, platform selection, and device range selection. Project managed 3 operating businesses with 300+ people across O2 and NTT DOCOMO. Launch attracted half a million customers to the service in 180 days, driving global consolidation of the i-mode presence.

• Built customer relationships with Ericsson potential customers such as DEUTSCHE TELECOM AG, VODAFONE PLC GROUP, NTT DOCOMO INC., EMBRATEL PARTICIPAÇÕES S.A., and other telecom giants who sought entry to the recently privatized mobile markets in Brazil and worldwide. Advised and consulted on greenfield strategies and best practices for those companies to enter new markets, adding value to Ericsson technological products and services. Interfaced with companys’ C-level executives and decision makers.• Led the team that closed the first GSM-UMTS-LTE-5G infrastructure contract for Ericsson in Brazil with TIM (estimated in € 1 billion in its first phase, and covering the entire country).