Product Design lead and manager for CASA and Deposits, LiveBetter.

Collaborating with a diverse cross-functional team, I work on conceptualizing, designing, building, and testing meaningful digital touchpoints and products for Dell's future. My body of work spans across the lateral scale of spatial, virtual, and product design, allowing me to cater to a broad range of experiences.Some works include:- The future of Dell dot com- A productivity control console for hybrid workers

Focused primarily on Graphic, UI/UX and Motion, with a particular interest in Brand identity and digital experiences.Key Responsibilities:As a Creative:Creative thinking, Concept iteration, setting Art Direction. (Rationalise and Visualise) By creating mood boards, mock-ups, prototypes/animations and visual designs to effectively communicate design ideas.As a Designer:Create, design, and develop assets to support brand identity or interactive campaigns including, but not limited to; logos, micro-sites, landing pages, user interfaces, EDMs, animations, Key Visuals and collaterals such as name cards, brochures and posters and other projects with an eye to keep designs on brand.

Designer in-charge of branding and FMCG projects of Bannistar Singapore.Innovation, Branding & Packaging DesignScope includes:Conceptualisation & development of brand identity, packaging designs, key visual development, POSM & FMOT.

Specialised in handling creative design projects from concept to execution, which consists of logo, layout, illustrations, digital imaging for print, collaterals, events, exhibitions and web. Our clients include Microsoft, Mcdonalds’, UOB bank, LG and Echelon.

Designer in charge of supporting the Art director in graphic, motionand web design projects. Collaborated with clients such as The TheatrePractice, Starhub and National University of Singapore.

Supported the design team in creative projects that includes graphic,motion, web design and illustration.