Catherine Realce Email & Phone Number

Irvine, Ca, Us

Irvine, California, United States

London, Gb

As an Art Director, I play a key role in shaping the creative direction for EY tier-1 events, including the annual Strategic Growth Forum, EY Entrepreneur of the Year, and the Global New Partner Program. Collaborating closely with the Creative Director and a team of designers, video editors, and copywriters, I deliver impactful attendee experiences through event branding, experiential design, concept development, and hands-on creative execution. My work focuses on creating immersive and engaging experiences that elevate EY events and enhance attendee impact.Key Achievements:1. Successfully art directed the experiential design for the Strategic Growth Forum and EY Entrepreneur of the Year for two consecutive years.2. Art directed two drone shows, creating visually stunning and memorable centerpiece experiences.3. Directed creative for 360° LED screens, digital and print environmental signage, and branding for evening dinner and concert events.4. Managed the end-to-end design lifecycle, including storyboards, digital and print collateral, video production, and motion graphics.5. Provided hands-on support for asset development, ensuring alignment with strategic goals and brand standards.

A self-funded indie/micro game studio, leveraging storytelling expertise and 2D/3D design skills to explore immersive media and craft original narratives for games. Focused on creating a universe of unique characters and bringing their stories to life.

Seattle, Wa, Us

As an early member of the IMDb TV (formerly Freedive) team, I played a pivotal role in shaping the platform's development and establishing foundational processes. I contributed significantly to the growth and success of IMDb TV by spearheading the establishment of the IMDb TV Design organization and laying the groundwork for its operations. Some notable accomplishments during my tenure include:1. Built and led a global Design organization, expanding the team from 1 to 16 members, in response to evolving business needs. This involved establishing efficient workflows, hiring and mentoring talented designers, and implementing design processes and standards.2. Developed a comprehensive Design structure to support IMDb TV's Originals program, successfully launching our first large-scale Original title, Alex Rider, and numerous subsequent projects. I collaborated closely with partners to create captivating Key Art, Trailers, Sizzles, and other visual assets that showcased the unique offerings of IMDb TV.3. Took the lead in the development, creative ideation, and brand expression of Freedive and IMDb TV, ensuring a consistent and compelling visual identity. I worked closely with cross-functional teams to align the brand with the overall vision of the platform, creating a cohesive and immersive experience for IMDb TV customers.4. Led talent photoshoots for key art projects, from concept ideation to collaborating with leadership and entertainment executives, ensuring creative vision alignment and buy-in, through to final concepts. Worked closely with photography and production teams to execute the vision.My contributions as an early team member allowed me to have a significant influence in establishing processes, setting a strong foundation for the Design organization, driving the growth and success of IMDb TV, and shaping the platform's visual identity and user experience.

Seattle, Wa, Us

As a key contributor to IMDb's branding and events creative team, I played an integral role in providing creative direction and design support for the IMDb brand, IMDb Originals & Events, and IMDb sub-brands. I had the privilege of shaping the cohesive visual narrative for IMDb through immersive digital, social, and traditional advertising and brand experiences. My focus was to ideate and develop new design languages for each entertainment-focused event. I owned projects from concept to completion, showcasing multi-faceted creative leadership across brand image, marketing collateral, content development, style guides, physical set design, advertising campaigns, UX/UI design, and motion graphics.Notable accomplishments include:1. Defined and crafted the overarching creative direction and visual identity of IMDb Freedive, the ad-supported streaming video channel, seamlessly integrating it into desktop and all Amazon FireTV devices. I also authored the IMDb Freedive channel Creative Guidelines to ensure consistent cross-platform experiences.2. Guided and shaped the creative direction and visual style of IMDb sub-brands and celebrity events, providing innovative campaign ideation, video graphics, and set design. Additionally, I authored IMDb Creative Guidelines to maintain a cohesive brand experience across platforms.3. Successfully launched The IMDb Show as an exciting new sub-brand within the IMDb ecosystem.4. Developed and drove the visual languages and 360° integrated campaigns for prestigious award show initiatives such as the Oscars, Emmys, Sundance Film Festival, Toronto Film Festival, Golden Globes, and San Diego Comic-Con.5. Created and established sub-brands including Box Office Mojo, IMDb Ticketing, IMDb Show, and IMDb Twitch channel. I authored comprehensive Brand Usage Guidelines, collaborated with cross-functional teams and external agencies, and developed design tool kits for seamless implementation.

Seattle, Wa, Us

As a creative lead at Amazon Creative Services (ACS), Amazon's internal creative agency, I had the privilege of contributing to numerous impactful projects. In this role, I regularly infused creative solutions with proprietary insights, ensuring that our designs resonated with the target audience and made a lasting impact.Here are highlights of some key achievements from my role:1. Ideated and executed the brand identity and creative campaign for the inaugural Amazon Prime Day in 2015, a globally recognized shopping event that set the stage for future success.2. Applied my expertise in conceptual thinking, interaction design, brand development, digital marketing, copywriting, photo art direction, and video direction to develop compelling creative concepts and define captivating brand stories. I took ownership of the creative development for diverse retail categories including Amazon Books, Amazon Student, Consumer Electronics, and Kindle Content.3. Played a pivotal role in enhancing the shopping experience for customers by designing the title and pricing graphic system for Amazon Books retail stores, creating a cohesive and visually appealing environment.4. Successfully led the ideation and execution of the creative assets for the Kindle Unlimited global marketing campaign, contributing to its impactful launch and subsequent success.

Seattle, Wa, Us

As a significant contributor to ADX, Amazon's internal display ads team, I played a key role in delivering high-quality and wide-impact interactive and display ad solutions for the Kindle, web, and mobile platforms. My focus was on digital innovation for emerging markets, driving revenue generation through new business pitches, and leveraging conceptual design thinking to meet the needs of Amazon customers.Here are some notable highlights of my contributions:1. Made significant contributions to innovative new business pitch concepts, resulting in total revenue exceeding $2.25M.2. Successfully launched Kindle with Special Offers (KSO) as a new and emerging ad platform, expanding opportunities for advertisers and enhancing the Kindle user experience.3. Defined and created KSO Creative Standards and style guides for LCD and eInk tablets, ensuring consistent and visually compelling ad experiences across different devices.During my tenure, I worked with clients such as Amazon, Kindle, Disney, British Air, K&N, Scotts, Starbucks, Britax, and Casecrown, providing them with effective advertising solutions that aligned with their brand objectives.

Huntington Beach, California, Us

In addition to being a hands-on designer, I provided art direction to artists, copywriters, and illustrators, delivering strategic design solutions for brand identity, point-of-purchase (POP) materials, advertising campaigns, DVD artwork, display ads, and catalog layouts for the action sports industry.

El Segundo, California, Us

As a contractor for the Barbie Brand Image team, I contributed to global marketing, retail, and promotional efforts. My responsibilities included designing event collateral and creating consumer and trade ads for implementation by licensees worldwide.

Irvine, Ca, Us

I art directed photoshoots and designed a range of marketing materials, including brochures, corporate identity, point-of-purchase (POP)/point-of-sale (POS) displays, display ads, event graphics, and collateral for new business pitches. My clients included California Lottery, eBay, Dodge, Jeep, CalHFA, Nextel, and NatureMade.

New York, Ny, Us

Responsible for digital and print communication channels for the AIGA Orange County chapter. Worked with sponsors and vendors and facilitated communication regarding upcoming events to membership and the community at large.

Developed and conceptualized identity systems, layouts, POP, DVD artwork, press kits and promotional media for entertainment clients. Clients: ABC Family / Focus Features / Twentieth Century Fox / SOAPnet / Columbia TriStar.

Long Beach, Ca, Us

Created brochures, flyers, t-shirt graphics, corporate identities, posters and event graphics for local organizations and the Long Beach community.

Under the direction of acclaimed designer and typographer, Margo Chase, assisted in the creation and photography collages for a series of trade books.

New York, Ny, Us

Conceptualized and designed interactive Flash banner ads and special event layouts for Fortune 500 clients.Clients: Mercury / Lincoln / Sony

Long Beach, Ca, Us

Created promotional media, display boards, flyers, brochures, invitations, and banners for the organization, faculty members and the student community.

Long Beach, Ca, Us

Produced layouts of Daily 49er newspaper. Also maintained On-line 49er and University Magazine websites.

Master Of Fine Arts (Mfa), Game Design

Unity: 3D Game Design And Game Engines

Certificate, How To Design For Augmented And Virtual Reality

Certificate, Introduction To Unity And C# Programming In 3D/Vr

Virtual Reality And Augmented Reality

Master Of Arts (Ma), Design Strategy + Innovation

Bachelor Of Fine Arts (Bfa), Visual Communications