• Planning Annual Marketing calendar and initiatives for 10 Exclusive (Private) brands.• Budget Management & ROI analysis for strategic and tactical campaigns.• New Brand and Product launches• Agency Management – PR, Digital, Media and Creative agencies.• Initiate new collection, identify trends, new categories, story highlights, brand campaigns and launches.• Celebrity associations for focus in house brands like Fratini and Kashish• Responsible… Show more • Planning Annual Marketing calendar and initiatives for 10 Exclusive (Private) brands.• Budget Management & ROI analysis for strategic and tactical campaigns.• New Brand and Product launches• Agency Management – PR, Digital, Media and Creative agencies.• Initiate new collection, identify trends, new categories, story highlights, brand campaigns and launches.• Celebrity associations for focus in house brands like Fratini and Kashish• Responsible for increasing exclusive brands contribution from 14% to 21% during the financial year• Planning Media mix and executing 360 Marketing campaigns - ATL, BTL, TTL and Digital Marketing• Brainstorming with internal teams - Loyalty, SOH, VM, E-Com and external vendors to ensure implementation as per Brand guidelines• Photoshoots and Videoshoots for content creation and postings.• Mood Boards, Concept decks, Styling decks for shoots and digital amplification.• Store visits, Market research to understand customer insights.• College event associations and Influencer activations through paid and Barter collaborations• Implement insights driven marketing ideas, concepts & innovations across the marketing mix.• Responsible to drive KPI’s – Visibility through ROI & market share.• Packaging for accessories and product tags. Show less

Planning Annual Marketing Calendar and finalizing the budgets in close coordination with the Top Management.Coordination with GEC's for running TVC's to create brand awareness and branded content interviews across News Channels.Publishing Ads across leading Magazines and associating with the leading newspapers for Branch launch, Product launch, Brand Partnerships etc.Briefing video agencies for conceptualizing and creation of product advertisements including content… Show more Planning Annual Marketing Calendar and finalizing the budgets in close coordination with the Top Management.Coordination with GEC's for running TVC's to create brand awareness and branded content interviews across News Channels.Publishing Ads across leading Magazines and associating with the leading newspapers for Branch launch, Product launch, Brand Partnerships etc.Briefing video agencies for conceptualizing and creation of product advertisements including content, scripts, video flow, storyboards, post production coordination etc.Coordination with Creative, Digital and PR Agency for various campaigns to increase brand affinity through the existing community of followers and by reaching out to new set of audienceCustodian of Marketing Communications and the creatives to ensure consistency across all creatives going from the brand is in sync as per the Brand guidlines and follows a visual identity that is same across internal employees, stakeholders and external including customers, suppliers etc Coordination for Webinars and Podcasts as per the availability and requirement of the Directors. Show less

Developing an Integrated Marketing Communication strategy on an annual basis and allocation of Marketing budgets for Forex, Finance and Gold businesses.Handling Marcom, Digital Marketing, Media - Operations and Strategies, Corporate and PR communications.Strategic and Tactical Promotions comprising of ATL and BTL initiatives.Briefing and brainstorming with agencies for campaigns, creative requirements and coordinating with vendors for overall development and maintain… Show more Developing an Integrated Marketing Communication strategy on an annual basis and allocation of Marketing budgets for Forex, Finance and Gold businesses.Handling Marcom, Digital Marketing, Media - Operations and Strategies, Corporate and PR communications.Strategic and Tactical Promotions comprising of ATL and BTL initiatives.Briefing and brainstorming with agencies for campaigns, creative requirements and coordinating with vendors for overall development and maintain consistency across all creative touch points.Packaging, Photo-shoots and finalizing Merchandises as per requirement and marketing calendarRebranding, finalizing the communication tonality as per the brand's visual color and guidelines to bring various businesses under single identity.New Product development, Loyalty and CRMPost Campaign analysis to understand the ROI from each activity. Show less

Planning Brand campaigns for the entire year and Marketing strategies based on the calendar.Briefing and coordinating with Creative, Social Media and PR Agencies.Coordinating with Internal departments for Brand campaigns, Flavour Festivals, New Product development and New store launch.Analyze MIS reports and evaluate performance of Product Mix, Offer redemptions and Daily sales analysis reports.BTL activities like Newspaper inserts, Direct mailers, display of… Show more Planning Brand campaigns for the entire year and Marketing strategies based on the calendar.Briefing and coordinating with Creative, Social Media and PR Agencies.Coordinating with Internal departments for Brand campaigns, Flavour Festivals, New Product development and New store launch.Analyze MIS reports and evaluate performance of Product Mix, Offer redemptions and Daily sales analysis reports.BTL activities like Newspaper inserts, Direct mailers, display of standees in the residential societies with an intention to convert neighbourhood to the store.Alliances with Cinemas, Retail brands, Supermarkets, Telecom sector, Banking Sector, Online Ticket Partner.Activities like Orange T-Shirt activity, Association with Malls and Store Anniversaries. Show less

Loyalty card integration across business formats and initiating training programs for Store and ensuring increase in enrollments to achieve weekly and monthly targets.Improve sales & implementation of promo to increase Ticket size & Customer Entry by ideating Marketing Strategies at Store Level.Coordinating and briefing Ad agencies for Artwork and ensuring timely implementation of same.Responsible for executing Mall branding, Store facade branding, Instore Marketing… Show more Loyalty card integration across business formats and initiating training programs for Store and ensuring increase in enrollments to achieve weekly and monthly targets.Improve sales & implementation of promo to increase Ticket size & Customer Entry by ideating Marketing Strategies at Store Level.Coordinating and briefing Ad agencies for Artwork and ensuring timely implementation of same.Responsible for executing Mall branding, Store facade branding, Instore Marketing Communication.Planning and execution for new store launch and BTL Activities, Alliance Tie up and Cross Promotions with Service Sector, Fitness Club, Games Parlour, Multiplex and Dental Clinics thereby creating visibility for the Brand. Show less