I bring with me over 4 years of experience as a Business Analyst, specializing in the marketing and CRM domains. Throughout my career, I have honed my skills in gathering requirements, strategic planning, conducting data analysis, collaborating with cross-functional teams and managing projects through various SDLC methodologies. My expertise spans a range of analytical techniques including Sentiment Analysis, GAP Analysis, SWOT Analysis, and Root Cause Analysis. I am proficient in generating actionable insights through predictive and regression modeling using tools like R and SAS. I have also demonstrated my ability to visualize complex data sets using Tableau and Power BI, enhancing decision-making processes within organizations. I have extensive knowledge on SQL scripts, Microsoft office and 365 as well.My educational background includes a Master of Science in Business Analytics from DePaul University and a Bachelor of Technology in Computer Science and Engineering from Vellore Institute of Technology. These experiences have equipped me with a robust foundation in both technical skills and business acumen, preparing me to deliver value through insightful analysis and effective project management.