Viswanathan Devaraj

Viswanathan Devaraj Email and Phone Number

Business Head - Behindwoods @
Viswanathan Devaraj's Location
Chennai, Tamil Nadu, India, India
About Viswanathan Devaraj

Key highlights of My Career: •

Viswanathan Devaraj's Current Company Details
Behindwoods

Behindwoods

Business Head - Behindwoods
Viswanathan Devaraj Work Experience Details
  • Behindwoods
    Business Head - Behindwoods
    Behindwoods Jun 2022 - Present
    Chennai, Tamil Nadu, India
    Handling the New Business Fortpolio for Behindwoods. Heading the Sales Team and Creating New Revenue Sources from RoTN MarketConceptualised, Set Up and Successfully Executed On Ground Events
  • Jaya Tv
    Business Head - Jaya Tv
    Jaya Tv Apr 2018 - May 2022
    Chennai Area, India
    1. Heading The Sales & Marketing Portfolio of Jaya TV Network (TV & Digital)2. Planning and executing the complete revamp of the Channel.3. Generating Revenue for Jaya TV (GEC), Jaya Max (Music Channel), J Movies (Movie Channel), Jaya Plus (News Channel) and Viva L’Amore (Monthly Magazine).4. Responsible for the Advertising Revenue for The Social Media Platforms of Jaya TV Network (Youtube, Face Book, Twitter etc.) for Jaya TV & Jaya Plus.5. Initiated, Conceuptualised, Designed and successfully executed on ground activities and events Like Illaiyaraja Show, SPB Show, Various other On ground events Across TN.6. Preparing, Planning & executing the Annual Marketing Budget in On Ground Activities, Print, Radio, TV, Outdoor and other media. Negotiated and Bought Media Across South in TV, Radio, Print, OOH, Digital etc.7. External tie ups and marketing partnerships with other media.8. Analyzing the data and preparing strategy based on that to increase revenue.
  • Studio V Media
    Vice President - Sales & Marketing
    Studio V Media Jan 2013 - Mar 2018
    Chennai Area, India
    1. Heading the outsourced Marketing Team for TV Channels. 2. Responsible for generating profit through Slot & Ad revenues for TV Channels through Retail & Corporate Clients. Handled Youtube channel revenue Maximisation.3. Handling clients across India in Mumbai, Delhi, Kolkatta, Bengaluru & Hyderabad.4. Handled Prestigious Annual Events Such as Miss South India 2012, 2013, 2014, Miss Small Screen 2015 etc
  • Mega Tv India
    National Sales Head
    Mega Tv India Jul 2011 - Dec 2012
    Chennai Area, India
    1. Heading the Marketing Team across India & Responsible for generating profit through ad revenues for Mega TV Network Channels Mega TV (GEC), Mega Musiq (Music Channel) & Mega 24 (Movie Channel).2. Handling Advertising & Marketing across India with frequent visits to Mumbai, Delhi, Kolkatta, Bangaluru, Hyderabad etc. 3. Handled Multi city events, Launch of New Verticals through brand incorporation.4. Successfully conceptualized co ordinated and conducted many events for Mega TV Network.
  • Polimer Media Pvt Ltd
    Regional Sales Head
    Polimer Media Pvt Ltd May 2009 - Jul 2011
    Chennai Area, India
    1. Heading the Regional Marketing Team & Responsible for generating profit through ad revenues for Polimer TV.2. Handled the Pricing Strategy for the Start-Up Channel, Implementing both the Short term & long term brand plan.3. Overall responsibility for brand performance, turnover & profitability objectives; Continuous improvement in quality and profit efficiency of the brand.4. Implemented the Marketing activities for the channel & New Programme Launches were promoted in TN. 5. Handled advertising, PR, Events, website design, online and social media marketing of the Channel.
  • Kalaignar Tv Pvt Ltd
    General Manager - Marketing
    Kalaignar Tv Pvt Ltd May 2008 - Apr 2009
    Chennai Area, India
    1. Heading the Marketing Team (Corporate & Retail).2. Responsible for generating profit through ad revenues for Kalaignar TV (GEC), Isai Aruvi (Music Channel), Kalaignar Seithigal (News Channel).3. Responsible for Advertisement Revenues for both the above channels through Retail & Corporate Clients.4. Competently managed a team of junior / senior level executives & coordinated for daily marketing activities
  • 92.7 Bigfm
    Senior Sales Manager
    92.7 Bigfm Jun 2006 - May 2008
    Chennai Area, India
    Responsible for generating profit through ad revenues for Chennai & other stations.Looking after clients in TN like Chennai, Erode, Coimbatore, Salem, Trichy and Madurai etc.Visiting the above mentioned places & building brand awareness about Big FM and generating ad Revenue.
  • Sun Tv Network Limited
    Manager In Charge
    Sun Tv Network Limited Apr 2002 - May 2006
    Chennai Area, India
    Responsible for advertisements of Suryan FM (Chennai, Coimbatore & Tirunelveli) & Visakha FM.Handled Various Clients Starting from FMCG to Consumer Durables, Retailers, Educational Institutions etcSpearheaded activities for the Marketing Department of Suryan FM (Chennai, Coimbatore & Tirunelveli) & Visakha FM.Worked in the Re Launch of Weekly Magazine Kungumam & the Daily Dinakaran.
  • Eid Parry (India) Ltd
    Marketing Research Project Trainee
    Eid Parry (India) Ltd Oct 2001 - Mar 2002
    Chennai, Tamil Nadu
    Lead a Team Of 4 To Re-Structure the Service Providence Model.Made a Complete Study On the Operations of Parry’s Travels -Unit of EID Parry’sStudied & Restructured The Gap In SERVICE PROVIDER – CUSTOMER GAP.

Viswanathan Devaraj Education Details

  • Alagappa University, Karaikudi
    Alagappa University, Karaikudi
    First Class
  • C.K.N College For Men, University Of Madras
    C.K.N College For Men, University Of Madras
    First Class
  • Sir Ramaswamy Mudaliar Higher Secondary School
    Sir Ramaswamy Mudaliar Higher Secondary School
    First Class

Frequently Asked Questions about Viswanathan Devaraj

What company does Viswanathan Devaraj work for?

Viswanathan Devaraj works for Behindwoods

What is Viswanathan Devaraj's role at the current company?

Viswanathan Devaraj's current role is Business Head - Behindwoods.

What schools did Viswanathan Devaraj attend?

Viswanathan Devaraj attended University Of Madras, Alagappa University, Karaikudi, C.k.n College For Men, University Of Madras, Sir Ramaswamy Mudaliar Higher Secondary School.

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