Result of a series of internal promotions resulting in the continuous increase in the geographical area, reporting to the Director, responsible and accountable for the complete business development from both an account management and new business perspective. As a team of 6, overall responsibility for leading the complete commercial and 360-degree growth strategy and market growth regionally on both a corporate and B2B level, in the region including Africa.Overseeing sales and revenue forecasts and spearheading Organisational development and accountable for the complete sales cycle, from identification and prospecting of client to preparation of tenders/solutions with quantifiable ROI.Key Accomplishments:• As the DGM of Sale and Business Development - successfully met all targets for business development for the assigned areas (MENA region for steel, Tyres and Textiles and also the Algeria, Egypt, UAE and Ethiopia markets). • As the key Account Manager for Senegal / Mali / Guinea, developed and grew relationships leading to a 50 %• y-o-y increase in revenues.• Successfully oversaw the Francophone West African market - Senegal / Guinea / Mali, as the Cluster Manager, ensured all targets were exceeded.• Led the geographical diversification into new markets (West African markets) with new products (Steel / Tyres / Agro Food) thereby increasing revenues by 300% over target.

• 2014 – 2016 :o Exceeded targets and performance matrices, through the successful negotiations and onboarding of key clients. o Developed and grew C-level and decision maker relationships in order to introduce Group solutions.o Created, managed, and delivered business development strategy, in line with Global strategy.o Identified, negotiated and successfully closed partnership agreements in the Region.o An integral team member to introduce the tyres business in Senegal and Mali.o Pioneered the distribution of Michelin Brand in Mali and Senegal and incubated the Bridgestone TBR and PCR business in Mali and Senegal.o Identified the Algeria and Ethiopian markets for expansion, through astute market research.o Recognised as a Mentor for new staff, producing exceptional results in growing internal organisational capability.

• 2010 – 2013:o Key performer for the Company consistently met annual targets, and led the market diversification through penetrating into the West Africa (Senegal/Mali/Mauritania/Ghana/ Liberia & Sierra Leone): Increased revenues of the RBD Palm Olein products, through identifying, negotiating and managing key client relationships. Transformed the sugar and rice business. Completed the pioneering trade of selling rice in a containerized shipment to Sonegal and Mauritania.o Achieved the largest sales in Ghana, and a breakthrough in the Senagal market.o Led the execution of the strategic partnership with Yieh Phui (Taiwan), as suppliers of high end coated PPGI steel.o Identified and led the introduction of Hindalco products in African markets, leading to subsequent new partnerships.

Accountable for the customer, competitor and market segment analysis; strategy and price point evaluation; business development and marketing. Managed teams to ensure products were launched on time and business targets met.