China Passenger Vehicle OEM relationship and technology project management

Build up Infineum brand in AP, esp. China marketAsia Communications strategic planning Lead global digital marketing innovation campaignLead global TRENDS Campaign innovation campaignManage PTF/MARINE/FUELS business global Marcomm planningLocal coordinator for LUBES business global campaignOverall management on Asia mass media liaison and executive PRLead Asia crisis managementLead Asia employer branding campaignKey government department and commercial relationship management

Lead New Product Launch Commercialization- Internal coordination among product, sales & marketing to optimize resource allocation- SII planning over the region for +50 new product launch based on market trends & sales forecast- Standardize & synchronize NPI commercialization package to generate business opportunity through effective mass communication methods, including but not limits to digital marketing/customer event/trade show/advertising/PR service, etc.Lead E-marketing Campaign- Lead China website project to show offers & service on 8 verticals - Lead APP & touch screen software development including business introduction, EV Game & Event interactive tools- 18 E-newsletter for Asia update, big win event & vertical as well as leadership message, ensure systematic running to give quick response within1/2 day time after the eventLead Asia Customer Experience Campaign- Lead project of establishing IS CTP Electrification Institute for demo/training/VIP tour - Lead yearly EP China VIP day/IIEE to link customer & expert with IS senior leaders & generate business opportunities- Lead +10 customer seminar around Asia region- Lead 2012 Olympic customer incentive programLead Asia Marketing Daily Communication & PR- Frequent liaison with Energy & global team to better elaborate strategy for business growth- Lead Marcomm & PR plan & execution: +15 seminars, 4 exhibitions which generated +300 media clippings- Maintain relationship with key trade media to get best exposure for +10 tech paper & executive interviewsTeam management & leadership development- Strengthen teamwork spirit, cultivate team to be creative, efficient, self-motivated, self-discipline, with strong determination & entrepreneurship- Successfully coach 1 Marcomm specialist & CLP to understand & pick-up GE culture through daily work & get professional working & communication practice

Develop and manage the corporate design guideline to cover all external comm parts including but not limit to event/ comm tools/ internal campaigns/ new product launch, etc.

Lead a 8 ppl team to explore AP market.Successfully launched +10 leadership program to the market and generated 2MM USD revenue