Vita Chen Email & Phone Number

台灣 臺北市

• Lead the CRM department, establishing the strategy for promoting online course products.• Develop and oversee the membership operations, digital advertising, curation, automation, and personalized marketing initiatives.• Analyze data, establish metrics, experiment, and optimize marketing campaigns to ensure an enhanced return on investment.• Establish marketing automation and data analysis system, utilizing channels such as edm, notifications, chatbot, sms, etc.# Goal achievement-Optimized sales module tools, driving revenue growth +555% QoQ-2024 revenue growth +38% QoQ

台灣 臺北市

• Collaborated with product and engineering teams to establish a personalized user tagging system, integrating with the platform's CRM system to drive personalized marketing initiatives.• Established personalized marketing information based on user learning and consumption behavior, resulting in a 147% increase in revenue growth.• Revitalized the user interface, resulting in a weekly open rate surge of around 190% post-optimization efforts.

台灣 臺北市

• Designed and implemented strategic guided-shopping campaigns, optimized sales module tools, driving a 15x growth in revenue.

台灣 臺北市

• Lead the marketing team, defining the mission and strategy to promote brand, books, and services.

台灣 臺北市

• Expertise in orchestrating scientific events, delivering keynote speeches, and designing courses and exhibitions, including organizing lectures by Nobel laureates and facilitating international academic exchanges.• Proficient in project management for government initiatives, overseeing specialized programs and ensuring successful implementation.• Role as a science event lecturer, with a focus on sharing insights and knowledge with diverse audiences.• Accomplished in spearheading the conceptualization and execution of science article columns.•Proven track record as a professional translator in the field of science.