Vita Chen Email & Phone Number

台灣 臺北市

• Lead the CRM department, establishing the strategy for promoting online course products.
• Develop and oversee the membership operations, digital advertising, curation, automation, and personalized marketing initiatives.
• Analyze data, establish metrics, experiment, and optimize marketing campaigns to ensure an enhanced return on investment.
• Establish marketing automation and data analysis system, utilizing channels such as edm, notifications, chatbot, sms, etc.# Goal achievement-Optimized sales module tools, driving revenue growth +555% QoQ-2024 revenue.

台灣 臺北市

• Collaborated with product and engineering teams to establish a personalized user tagging system, integrating with the platform's CRM system to drive personalized marketing initiatives.
• Established personalized marketing information based on user learning and consumption behavior, resulting in a 147% increase in revenue growth.
• Revitalized the user interface, resulting in a weekly open rate surge of around 190% post-optimization efforts.

台灣 臺北市

• Designed and implemented strategic guided-shopping campaigns, optimized sales module tools, driving a 15x growth in revenue.

台灣 臺北市

• Lead the marketing team, defining the mission and strategy to promote brand, books, and services.

台灣 臺北市

• Expertise in orchestrating scientific events, delivering keynote speeches, and designing courses and exhibitions, including organizing lectures by Nobel laureates and facilitating international academic exchanges.
• Proficient in project management for government initiatives, overseeing specialized programs and ensuring successful implementation.
• Role as a science event lecturer, with a focus on sharing insights and knowledge with diverse audiences.
• Accomplished in spearheading the conceptualization and execution of science article columns.
• Proven track record as a professional translator in the field of science.