Accomplished Marketing Leader and brand storyteller with a 17+ year track record of building early-stage and emerging brands across B2C, D2C, ecommerce and retail channels. My expertise lies at the intersection of brand strategy, creativity and leadership while championing purpose, digital transformation and innovation. Creativity driven. Data inspired. Customer led.✶ Expertise in full brand reinventions, including brand architecture, positioning, integrated marketing strategies and driving brand relevance and desirability.✶ Transformational leader with a history of reimagining organisational structures; known for building and motivating high performance teams and fostering innovation.✶ Strategic thinker who consistently identifies emerging trends, drives growth, and delivers substantial results. Never satisfied with the existing nor the expected, I am constantly discovering subcultures, chasing the zeitgeist, consistently challenging the norm, envisioning the new and next.✶ A hands-on marketing leader delivering business results. I am experienced in building businesses from 0 to 1 and scaling them from 1 to 10 while capitalising on new business potential and driving businesses profitably through agility, customer obsession, influence, relationship orientation, and curiosity.✶ A life-long learner and recently-turned podcaster!Proven Competencies:Brand Strategy, Creative Direction, Consumer Engagement, Communications, Digital Marketing, Content Marketing, D2C, Omni-channel Marketing, Performance Marketing, Social Media, Media Strategy/ Planning, Affiliate Marketing, Data Analytics, Public Relations, CRM, Brand and Product Development, Storytelling, Organisational Development, Executive Leadership.Future interests include: Entrepreneurship, Writing a book.