Vitasta Kaul Email & Phone Number

Mumbai, In

Driving platform-led music monetisation. Crafting compelling music-led brand strategies for brands.

Bangalore, Karnataka, In

CredR is a Series B stage, full-stack, omnichannel, used two-wheeler brand. It has raised $30+ million from marquee funds such as Eight Roads Ventures, Omidyar Network, Yamaha Motors and GrowthStory.1. Built the vision and strategy for CredR’s brand positioning and marketing in a complex, trust-deficient and unorganised used two-wheeler market like India.2. Led cross-functional teams to implement a comprehensive go-to-market strategy and launched 15 new cities in 3 years.3. Launched 75+ CredR flagship showrooms, driving each showroom to profitability within the first quarter of its operation.4. Worked on building deep engagement and partnerships across channel partners and omnichannel customers while improving the discoverability of products through top-of-funnel media activations, enhanced content creation and optimising organic search ranking along with various co-branded tie-ups.5. Integrated marketing automation and digital shelf analytics across the value chain to improve efficiencies and reduce acquisition costs by 30%.6. Strengthened and improved customer experience protocols to become the highest-rated used 2W brand in the market (CredR Average Rating : 4.7/5).7. Reported to the CEO, member of the Core Executive Team and instrumental in helping the company raise USD 30 million in funding.

Bangalore, Karnataka, In

Mumbai, Maharashtra, In

Flipspaces is a global, tech-enabled venture towards discovery, design and end-to-end delivery of commercial and retail spaces. I worked directly with the Founder’s Office to build creative concepts and bridge the gap between design briefs and studio deliverables.1. Designed creative concept pitches for all new, commercial-business acquisitions.2. Led the acquisition of the 3 largest commercial-business contracts for FY 2014-15.3. Liaised with the key account SPOCs for creative briefs and design-brand convergence.4. Displayed strong interpersonal skills, attention to detail, and the ability to manage multiple stakeholders simultaneously through effective coordination and proactive problem-solving.

Urban Spice was a passionate, boot-strapped F&B startup to lay out pop-up food counters and PoS outlets in corporate parks and large scale social events.1. Built a well-equipped central kitchen and created a supply chain to support 500+ daily hyperlocal deliveries.2. Launched 10 COCO kiosks with daily changing menus at corporate venues, to drive sales.3.Established the brand at music and cultural events such as EVC, Sula Fest, Mood Indigo, NH 7 Weekender, Sunburn, Comic Con India, to name a few.4. Conceptualised the branding and marketing activities using innovative means and a frugal budget.5. Achieved a first-year revenue of INR 40,00,000.

Mumbai, Maharashtra, In

Mexus Education Pvt. Ltd. is an ISO 9001:2000 certified company of the Bilakhia Group, providing B2B and B2C, k-12 educational products and services.1. Framed the pedagogical strategy and vision for creation of rich, multimedia curricular content for k-122. Created 100,000+ minutes of high-quality 2D/3D video content along with 12,000+ digital learning resources for iKen Library LMS (their flagship product)3. Ideated, conceptualised, designed and published 50+ book titles, sold via retail and eCommerce channels4. Created 250+ retail SKUs comprising DIY kits and Interactive Games for our Learning Lab category5.Created vast IP design and asset libraries to bring quality standardisation and increase output by 80%6. Set up and coached a content development workforce of 120+ members, working across Mumbai and Vapi7. Mentored and groomed a team of 12 direct reportees and set them up for success8. Created and managed the brand's Youtube channel, acquired over 185 million views and 600,000 subscribers.9. Won several industry awards for our flagship Iken Learning Products, across various categories.

Aakar Knowledge Solutions was a bootstrapped edtech startup, founded by IIT Bombay alumni.My responsibilities included Curriculum Development, Courseware Creation, Facilitation of Workshops and Event Management for their workshops.

Montreal, Quebec, Ca

AIESEC is a global youth network impacting the world through leadership development experiences. AIESEC engages with thousands of companies and organisations to support their highly competitive international talent acquisition and consistent employer branding.I was responsible for the socio-cultural sensitisation and induction of students visiting India on international exchange programmes.

Certification, Leadership Program For Senior Executives

Certification, Strategic Brand Management

Diploma, Business Management

Bachelor'S In Mass Media (Advertising), Mass Media

Higher Secondary Education, Science

Secondary Education, Science