I'm a thoughtful Industrial Designer with 25+ years of experience that spans a broad range of product design and development lifecycles: footwear, hats, merch and bags. Extensively versed in the entire product design lifecycle, I'm confidently able to provide consumer research, conceptual sketches, product renderings and presentations, detailed tech package creation and I also have the strategic expertise to guide cross-functional teams from concept through sales:Skills & Expertise:-efficient project management-trend and consumer research-conceptual sketching-creative design solutions-design presentations-detailed tech package creation-resourceful problem solving-domestic and overseas factory development visits-design execution, ultimately making the product a reality-Adobe Creative platformsAdditionally, I am a creative and team-oriented Brand Builder with 15 plus years of expertise in brand management leadership specializing in driving brand awareness and growth and creating consumer loyalty. Effective brand management oversees all aspects of the consumer's brand association. It increases brand recognition, measures and manages brand equity, drives initiatives that support a consistent brand message, and increases sales successfully positioning the brand as a leader in its respective market.As an effective Brand Manager I'm able to endorse the core values of a brand and reflect those values to the targeted consumer building brand recognition and credibility. Creating a meaningful relationship or connection between a brand's product and consumer, when executed with the right resources, establishes a strong brand presence in the marketplace, builds loyalty with that consumer, and generates differentiation from the competition.Brand messaging and the brand experience along with understanding how the product fits into the market is key. What differentiates the brand and product from the competition? Is the product more innovative or stable? Is it a better quality product, more durable, more cost effective? Brand positioning and core values are important factors in the products success in penetrating the market and engaging with the targeted consumer. These all need to reflect brand ideals and values, the personality of the brand.Skills & Expertise:-effective leader, communicator, and organizer-constant brand evaluation-create brand-oriented strategies-efficient project leadership-detailed budget management-sustainable, results-driven problem solving-increased efficiencies-logo ideation and creation-Adobe Creative platforms