Vitika Mehta Email & Phone Number

New Delhi, Dl, In

Mumbai, Maharashtra, India

Lead a multidisciplinary team responsible for content creation, brand marketing, social media management, influencer partnerships, graphic design, and media communications.Introducing AI - ChatGPT, Adobe AI into the team. Working on Crypto trends wrt fashion brands and value building in community as trial project. Exploring new dimensions in business of fashion with the team.Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and sales… Show more Lead a multidisciplinary team responsible for content creation, brand marketing, social media management, influencer partnerships, graphic design, and media communications.Introducing AI - ChatGPT, Adobe AI into the team. Working on Crypto trends wrt fashion brands and value building in community as trial project. Exploring new dimensions in business of fashion with the team.Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and sales growth.Oversee the creation and implementation of compelling content across various digital platforms, ensuring alignment with brand identity and messaging.Cultivate and manage strategic partnerships with influencers and brand ambassadors to amplify brand reach and credibility.Collaborate with the B2B arm of the parent company to guide their social media plans and provide insights for marketing and sales optimization.Analyze marketing performance metrics and leverage insights to refine strategies, optimize campaigns, and maximize ROI.Spearhead cross-departmental initiatives to enhance brand visibility, customer acquisition, and retention. Show less

Mumbai, Maharashtra, India

Mumbai Area, India

Ahmedabad Area, India

Throwing proposal for the startup brand - originally planned by friends. The brand aspires to be leading sportswear brand.

Surat, Gujarat, India

Handling Content, Social Media, Digital Marketing.Google Analytics, SEO Development (was done with help of third parties) collaborated with and kept eye on results on daily basis, creating weekly ROI reports based on ad spend, impressions, clicks, conversions and conversion value.Product Selection and Cataloging: classifying, selecting and cataloging: Content generation, digital marketing, newsletters, messages, mailers, video making concepts.Working and coordinating… Show more Handling Content, Social Media, Digital Marketing.Google Analytics, SEO Development (was done with help of third parties) collaborated with and kept eye on results on daily basis, creating weekly ROI reports based on ad spend, impressions, clicks, conversions and conversion value.Product Selection and Cataloging: classifying, selecting and cataloging: Content generation, digital marketing, newsletters, messages, mailers, video making concepts.Working and coordinating with Bloggers and AmbassadorsSocial Media Handling: Running online promotions, games, events, contests and building engagement programs through all platforms specially Instagram, Facebook and twitter; handle AD spend.Various Marketing and Engagement Programs, including: Ambassador and Campus Ambassador programs. This involved maintaining their pages (www.dare2drape.org) and profiles and continuously engaging the Ambassadors in various activities. Organizing bloggers’ meet and visit narrating brand story and promoting it through their blogs. Manage Annual campaigns: Events and fairs, Exhibitions and shows, marketing campaigns: coming up with activities and for each of them get done banners, campaign design and implementation. Affiliate Marketing: Working with affiliate channels. Intern handling: Sales and Marketing - Giving briefs, goals and subjects. Lean Period Strategy: Sales calls - as directed by other teams, we all bundled up and spoke to retailers, customers to understand their problems. Show less

Ahmedabad

Placed under European, South American and Bangladesh handling section. Development of CADs and related work.ANALYZING TREND FORECASTS: After being aware of what has been already done by the company and the understanding the basic know-how of fabric construction, I started to gaze through trend magazines and forecasts to look for inspirations and themes. The major source was WGSN, Alberto and Roy and Premiere Vision.ANALYZING CLIENT FOLIOS AND COMPANY’S PRODUCT LINE: This was… Show more Placed under European, South American and Bangladesh handling section. Development of CADs and related work.ANALYZING TREND FORECASTS: After being aware of what has been already done by the company and the understanding the basic know-how of fabric construction, I started to gaze through trend magazines and forecasts to look for inspirations and themes. The major source was WGSN, Alberto and Roy and Premiere Vision.ANALYZING CLIENT FOLIOS AND COMPANY’S PRODUCT LINE: This was where brand study was carried out and I was able to recognize the brands with the type of fabrics. I wanted to make sure that the designs served as a pool and can be used when ever needed. The collections worked were madekeeping in mind the forecast, Arvind Product Portfolio and Arvind’s customer’s folio. DEVELOPING CADS: This was a later stage when I started making sketches, in the form of initial concepts, based on the project brief. This is basically to concretize ideas and directions in each decided categories. This process would consider colors and structures thought for each and various parameters of productions. From this initial process of conceptualization, certain concepts would be selected to be worked upon further, to take the form of final concepts. Show less

Vimal, Naroda

Domestic market: Intern

Master'S Degree, Fashion Management Studies

Master'S Degree, Fashion Management

Textile Designing

Bachelor'S Degree, Textiles