Vitika Jain Email & Phone Number

Delhi, Dl, In

Gurugram, Haryana, India

Led the initiative to identify and articulate the x-pa growth opportunities across Google products for the emerging markets. This initiative aims to address the specific market and user needs to help unlock the growth potential for mature products- Market and User Understanding: Conducted thorough market research to gain an understanding of the unique dynamics, digital landscapes, demographic trends and challenges of each emerging market- Headroom Assessment: Identified market level (emerging vs mature markets) and external headroom opportunity (vs companies delivering similar services) to help establish the opportunity and potential impact- Product Roadmap: Worked closely with the product teams to understand the current product strategy and activation plans to identify relevant growth opportunities. Led product strategy discussions leveraging business reviews, leadership reviews, x-pa forums etc to influence product roadmap and bespoke investments- Senior Exec and x-Fn Alignment: Developed clear and persuasive narrative and communications with a data driven approach to influence senior stakeholders (Director/VP/SVP) and x-fn teams and drive alignment on the overall strategy, insights and recommendations

New Delhi, Delhi, India

- Sales & Business Growth: Set up and lead the sales and the business ops team for NBU to drive marketplace engagement and growth, measured by topline user growth metrics, fulfillment rates and activation quality - Business Operations: Defined efficient and scalable business operations across regions, to help streamline processes, optimize resource allocation and enhance overall operational efficiency and improvements in productivity & cost-effectiveness- Partnership: Built partnerships pipeline and lead negotiations to execute user acquisition and growth campaigns with end-to-end ownership of deal cycle, legal agreement structure, partner management and collaboration with a broad range of external (including top executives like VPs/CXOs and internal stakeholders(product, engineering, marketing, sales, legal)- GTM and User Acquisition: Developed GTM plans like user and client acquisition strategy including identifying target users, acquisition channels, price per acquisition, target cities etc and executed acquisition market campaigns- Product Partnership: Lead close collaboration with the Prod and Engg team to drive product excellence by helping integrate on ground user feedback and needs into the product team’s plan. Influenced critical product feature decisions by running pilots, ground research and data analysis on product usage- Business Intelligence: Worked closely with the Analytics and Engg team to set up the data infrastructure to provide data driven insights to operationalise plans and gauge product health

Gurgaon

- Own the strategy for the client portfolio and work alongside the sales teams to drive business growth through systematic interventions- Implement campaign solutions by building campaigns for the key customers, monitoring and optimizing for performance to meet customer marketing objectives. This is across all Google AdWords products such as Search, Google Display Network (GDN), Mobile and Youtube- Develop and apply knowledge of market and industry in solutions offered and an understanding of products and tools. Gather and analyze data at an account, campaign and industry level.- Identify and size opportunities across accounts, support multi-product solution pitches and collaborate with the sales team to create a growth strategy for our potential advertisers.

Gurgaon, India

Supply Chain Management Consulting• Consulting/Advisory: Support client assignments to provide objective advice, expertise and specialist skills with the aim of creating value, maximizing growth or improving the business performance of clients• Proposal Development: Support sales proposals and demand generation activities to increase win-rate, increase deal size and shorten the sales cycle• Business Performance Management & Bench-marking: Lead internal/external benchmarking engagements to compare the efficiency and effectiveness of client’s processes with best-in-class organizations• Business Case Development: Quantify the benefits of business performance improvements using exhaustive financial models and cost-benefit analysis

Mumbai Area, India

Asian Paints:Management Intern in Branding and Digital Marketing Digital Marketing Designing and implementation of a consumer micro-site for Asian Paints products Analyzed & derived learning points from industries worldwide on their approach to digital engagement with consumers Comprehensive market research by travelling to different cities Understanding the expectations of the customers, architects and interior designers from the micro-site Streamlining & detailing of the functional content buckets  Designing a journey/flow that the consumer is expected to take through the micro-site Developing a visibility & understanding of the modus of on-the-grounds tie-ups with furniture designers, Interior designers, Architects with a view to have a regular trimester update of furniture designs & decor stories on the micro-site Creating a brief for enabling bidding with various digital agencies to take the task forward Promotion of the micro-site

Gurgaon, India

Key Responsibilities: Developer in the product development team, involved in product development and interfacing with customers across the globe to understand customer requirements Represented SAP to address SAP customers in the annual SAP Tech Ed event with over 5000 attendees Participated in global SAP women code Olympics and developed an Android mobile app ‘PayOnTime’ to manage personal expenses and a patent application has been filed for the app by SAP Product idea for SAP's Global DKOM (Developer Kick-off Meet) has been shortlisted among Top 5 out of 500+ submissions Nominated for 'Budding Talent award' for quick ramp up and resolving complex and critical customer issues

Post Graduate Diploma In Management, Marketing

Activities and Societies: Marketing Club # Part of the Marketing Club of IMI Delhi. The club inculcates the art and skill of marketing.

Bachelor Of Technology (B.Tech.), Information Technology

Activities and Societies: As part of the organizing committee was responsible for conducting the annual techno-cultural fest of JIIT Noida