Part of senior leadership team - lead marketing, creative hub and revenues function with ambition to innovate urban communication through the development of innovative projects and transforming cities into ever more stimulating and inclusive places, creating engaging experiences designed to bring value to the entire community and make urban life more vibrant and dynamic.Leading a dynamic and large team across 18 countries and 4 different Business Unit with aim to define the best position and proposition possible to the market.

Part of leadership team drive a team that brings creativity, knowledge, energy and diversity. Responsible to define the successful brand narratives and communication for eBay, from a consumer and corporate point of view with the objective of increasing the awareness and the consideration through right media plan (Sponsorship, Partnership, TV, Radio, OOH, Digital, Events) for new and existing customers in Italy and support growth in both B2C and C2C businesses. Responsible for overseeing also the planning, development and execution the entire customer experience on site and over all digital touch points (CRM, Data, Conversion, User Experience, DMP, Digital Media).Lead a team that covers areas including:- Marketing Strategy- Brand Strategy and branding activation- Sponsorship strategy- Marketing Budget (ATL/BTL)- PR & Communications, both Corporate and Consumer- Consumer Insights- Retail marketing events- Media strategy over all channels on and off line- Customer Experience (CRM and other low funnel investiment with target to stimulate conversion)

The role is connecting 3 areas in Marketing team with responsability of:- Media- Sponsorship (football&music)- Digital&Ecommerce ecosystemMain responsibilities:• Design the connection and communication strategy for the entire portfolio partnering with Brand responsible • Ensure that the connection planning is instrumental to achieve brand business objectives• Ensure the best possible consumer journey and connection plan starting from clear consumer understanding and insights coming from outside and inside• Ensure the best content for each touch points• Be the “external” observer to ensure to be always updated on the new trends/technologies and best FMCG cases• Drive digital&e-commerce agenda leading relationship with Digital BU team, Bottlers and Commercial• Lead cross brand sponsorship projects (es. Sport sponsorship)• Leads cross –functional teams and cross-system teams

Reporting to GM contributes to marketing effectiveness by identifying long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.

Lead Digital, Communication and Ecommerce in Kraft Heinz Company.Main responsabilities:- Drive all categories digital transformation through 360 communication approach- Design Online presence (ecommerce) for all KHC brand - Develop, rollout and update of the digital ecosystem: websites/mobile, apps/social media, SEO/SEM- UX/UI and digital design management for all owned platforms- Design database and DEM strategy - Conception, production and promotion of the assigned Category content across digital channels- Responsible for traditional media (TV, Radio, Print)- Integration all media channels (Online + Offline)- Collaborate with Marketing Category, Sales, Trade Marketing, Legal- Coordinate the key external partners (Media Center, Digital agencies. Content production, InStore agencies) - Responsable for brand positioning, Equity, Consumer Insight (Plasmon brand)- Create and constant monitoring of performance tracking dashboards /KPIs in collaboration with the group digital board

- Lead Digital Philips activities- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns- Design Digital and Social Strategy - Measure and report performance of all digital marketing campaigns, and review goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Plan, execute, and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize user experience- Utilize strong analytical ability to evaluate end-to-end customer experience across multiplechannels and customer touch points- Collaborate with agencies and other vendor partners- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate- Create a new Digital Training Deployment for all Philips Lighting IIG organization

- Product launch and activation Plan- Pricing and Profitable growth- Local Portfolio management - Customer Requirements & Market Insights - Translate & detail customer requirements into product requirements, priorities for NPI and new business opportunities. In close cooperation with Sales & Customer Marketing - Collection of market information with regards to competition and product trendsIn charge of developing and implementing the Communication ATL, BTL and DIGITAL at local level:- Involved on develop online strategies supporting offline activities- Online media buying: creation and monitoring of web campaigns- Develop and implementation of the social media strategy on Facebook, Twitter, Linkedin- Content management and social media channel monitoring- Website, App and social media management- Digital PR

- Sell-in and sell-out (Nielsen data) analysis- Budget owner- Responsible for implementation In Store Activity - Media Plan 360 activation (Tv, OOH, Digital, Social, Events)- Pricing analysis and P&L management- Renewal packaging graphics- Exploring new opportunities as Partnership or Licensing Focus on Digital - Thanks to big expertise on Digital, support TUC brand:- Facebook page launch - Video strategy (Web campaign)- Web site update and Mobile Campaign

Monitoring and supporting Philadelphia and Other Cheese AFH business: - Sell-in and sell-out analysis- Planning and implementation of brand strategies- Implementation of marketing activities bundle to support Base Business (ADV; ISA; KPI)- Pricing analysis and P&L Management- Renewal packaging graphics- Exploring new opportunities as partnership or licensingResponsible for the Digital & Social Strategy of Philadelphia in Italy: - Facebook page monitoring ( > 1.000.000 fans) : monthly communication plan and reporting- Web site update (Home page; recipes; news page)- Direct EM- Search activities (Google Campaign)- Mobile update

Supporting marketing function in day by day activities: - Market data analysis- Supporting the preparation of presentation

Supporting Quality Manager in preparing the documents for ISO 14001 Environmental Management System