Top manager directly reporting to the Corporate Property.Member of the Company’s Board.Management and full ownership of the Marketing and Operations Team.- Design and development of the DMP (Data Management Platform)- Design and definition of the Audience Targets and related commercial clusters- Development of the Data Commercial Offer (Data Monetization)- Design and development of the new CRM with the definition of an algorithm able to identifying the spending potential of prospect customers.- Development of the Advertising Offer of the Group in order to adapt it to market quality standards (GDPR compliant and ADV Quality index))

Executive directly reporting to the CEO.Ownership and full responsibility of the Marketing, Operations and BI Team (10 people) with the aim of defining and coordinating all global strategies to support the market positioning of the Group (6 companies).- Delegation of relations with the Authorities and Istitutions- Development and positioning of the commercial offer of 6 companies from a performance perspective- Design and development of a Business Intelligence System, where centralize all items in order to optimaze the Group's EBITDA

Directly reporting to the CEO in order to identify the commercial strategies in accordance with the global targets of the Group.Study, design and proposition of marketing plans and advertising solutions (new adv formats and branded content projects).Corporate communication activities dedicated to the most important stakeholders of the Advertising Industry (Media Agencies, Key Clients, commercial and technical Partners, Certification Companies and Associations).Yeald management and adv inventory optimization. Launch of Programmatic BuyingEnd-to-end management of structured and cross-devices advertising projects tailored on the communication needs of Clients.Launch of a Native Adv Platform with product development plan, from advertising formats to the optimization algorithm

Industry Manager for Healthcare, Toiletries and Food & Beverage Accounts, managing advertising offer and business development activities across vertical sites Dilei.it and Buonissimo.org.Following the merger between Matrix Spa and Libero Srl, I managed:- the integration of campaign management systems (from CRM to platforms of adserving)- the renegotiation of agreements with technological partners and suppliers in order to optimize supply costs- the start-up phase of Programmatic adv (Header Bidding, Demand-Side Platforms, Supply-Side Platforms, re-targeting and other performance-based advertising)

Jan 2011 - sept 2012 | Head of the B2B Business Linewith the aim of implementing a lead generation platform and defining a new commercial offer for SMEs:- Creation and registration of B2Deal trademark and related Communication Plan- Market analysis and definition of the commercial offer positioning- Management of the task force dedicated to the new B2B offer (Customer Care and Sales dpt)- Coordination of a working group in Agile ApproachMay 2007 - Jan 2011 | ADV Marketing Managerin charge of the Advertising Offer of the Sales Dept, defining trade policy, managing discounts policy and fully managing the launch of new products such as:- Geo and Behavioral targeting product;- Mobile advertising offer (TIM Mobile)I was also involved in defining the guidelines for the adv planning, optimizing the offer among all the digital media in Telecom Italia Group (Internet, Mobile, OtTV and new devices).

- Jan ’05 – Apr ’07 – In charge of Libero.it Membership with the main goal of increasing the user base and maximizing the loyalty to the site. I was also involved in defining the requirements for the Libero.it social network and in its launch.- June ‘04 – Dec ‘04 - Product Manager – In charge of Economy & Finance Channel, with the main goal of implementing the new Economy and Finance web site.- Feb ’02 – May ’04 – Product Specialist of the Libero Sport web channel