Leading the work of the Italian Football Federation in Child and Youth Safeguarding, supporting the organizational structure committed to protecting the game at national and regional level.

Promotion, regulation, organization and development of the Football Activity with technical, educational and social purposes:-GRASSROOTS ACTIVITIES - promotional and educational activities focusing the age Under 18 (800.000+) and including football in schools (150.000+) & festivals, Girls’ Football (27.000+) Futsal, CSR and Integrated Football.-AGONISTIC ACTIVITIES - address competitive football and includes all those aged 12/18 years. Direct Organization of the official FIGC National Youth championships and tournaments; direct management of the final events (Serie A, Serie B, Serie C, Amateurs League)-EDUCATIONAL ACTIVITIES - football and educational activities involving the scholastic institution and the Ministry of Education. Providing educational services for grassroots development and coaching.Global coordination of the regional structures for field monitoring and grassroots management (20 regional coordinators and 1.500+ voluntary managers and technicians).Support to Competition and Communication departments for the Promotion of National Teams matches events and Tournaments.Provision of training and updating of Youth Coaching, in collaboration with Technical Sector . General tasks involved: Project management, Marketing, League management, Research & Analysis, Education.

• Develop the Participation programme and Customer Relations activities (Football Relations Management)• Develop and manage FIGC digital and multimedia activities (Web&Community, Social media, E-commerce, content and digital marketing)• Develop new commercial assets for exploitation • Develop and manage products and events communication • Manage Consumer Experience, Market Research & Insights• Develop Special ProjectsMajor Projects: Vivo Azzurro - Start up 1st CRM & Fidelity Program; Development of new multimedia web portal; Launch of new Direct Marketing Program; Development of Youth sector sponsorhip program; Social Media Strategic plan

• Execution and management of major sponsorship projects • Develop, plan and manage promotional and advertising rights• Analyse and develop brand extension initiatives (licensing development)• Manage National Teams events commercial rights Major Projects: Marketing Responsible LOC Uefa Champions League Final Rome 2009; Development of sponsorship TIM 2006-2010; development and management co-marketing and PR activities Dolce&Gabbana/National team 2006-2010; Development merchandising programs and sponsor activation Ferrero SpA 2007-2010 ; management licensing activities PUMA sportswear,

Responsible for ensuring the orderly organisation of the match, acting on UEFA’s behalf at the assigned venue.

The Grassroots Football Panel is composed of experts in the field of grassroots football, and advises UEFA, UEFA member associations, clubs or third parties on grassroots matters:- Grassroots Charter: The charter, created in 2004, represents an endorsement of national associations' grassroots programmes. UEFA's work revolves around motivating, stimulating and supporting the associations in consolidating these activities. Almost all the European associations are members of the charter and are currently in the evaluation process.- Uefa Share: the programme aims to facilitate a greater exchange of technical know-how and expertise, including specific exchange on grassroots football, and is looking to raise pan-European standards through visits by association specialists – with the help of UEFA funding – to gather technical knowledge from other associations, and their clubs.- Educational: On the promotional side, the annual UEFA Grassroots Week takes place during the European Week of Sport, and aims to encourage and inspire participation in all forms of football. The UEFA grassroots programme has donated maxi-pitches to the host cities of all of UEFA’s club competition finals since 2010, and has provided a considerable amount of grassroots football equipment to associations since the summer of 2004.

LOC Promotion Coordinator - City dressing plan and operations - Champions Festival deliverySponsors activations

• Develop the corporate strategic plans and vision closely with the board • Identify new opportunities (product development, licensing projects and partnerships) which support the business portfolio development• Understand the marketplace (customers and competitors) in order to clearly communicate the vision for the company to the board.• Execute the company's long and short-term marketing plans closely with the VP Marketing in support of corporate strategic plans • Manage the marketing and product research initiatives as well as competitive monitoring and assessmentRelevant projects: Benetton industrial plan 2004-2007; South american market JV proposal offer; Licensing plan 2004/2005; Asian market development plan; Supply Chain & Sourcing process analysis; Brand assestment survey 2003; Market price survey 2003; Merchandising Plans SS 04, FW 05; Development of a commercial partnership with a leading TLC company (TIM) ; Development of an industrial partnership with a global textile company (Lycra – Invista); Development of a marketing agreement with a national food retailer (Autogrill)

• Develop the Holding’s strategic planning for Financial and Automotive services• Identify new opportunities trough product development, partnerships and acquisitions • Develop global marketing initiatives: new products/services, format, distribution channels• Manage the Business analysis and marketing research team• Oversee and monitor the process for developing and implementing budgets within business units and JV partners• Supporting new organizations/start up initiatives defining a marketing strategy aimed at positioning each product correctly and increasing market penetration Relevant projects: Originate a new Joint Venture supplying CRM services to both Fiat Group and open market; Originate and execute new Joint Ventures with ACI Group aimed at provide a wide range of automotive services for the Italian market (Targasys;TSystem,TargaAssistance,Targafin); Originate a strategic alliance proposal with a global leader in financial services; Contribute to Fiat Auto strategic plan with reference to Financial and Automotive services; Start up of the new ENEL-FIAT (Leasys) Joint Venture in the fleet management business; Manage complex divestiture deal (Fidis retail) with reference to Information memorandum and due diligence process.

• Manage the Omnitel international products and services proposition within the Vodafone portfolio across Europe• Establish an ongoing relationship with Vodafone Global organizations across Europe, enhancing the exchange of information and providing strategic support to the business growth in Europe.• Responsible for the P&L of the Omnitel international products and services• Manage and monitor the service by using business metrics and analytics with the goal to identify and develop programs that will improve revenue and profitability.• Manage international tenders and proposals issued by global corporate clients. • Oversee the global products and technolgies development Relevant projects: Launch of a new pricing structure scheme for roaming services; Launch of the first global product across Europe by Vodafone; Omnitel representative at MOU international working groups; Global tenders awarded for more than 10,000 new acquisitions; Managed revenues increased to 150 mil €.

• Develop the business portfolio by scouting/identifying new market opportunities (Acquisitions or Operation Licenses) closely with the VP business development.• Identification of potential competitive and operational risks associated with the target opportunities (pre-deal evaluation) • Project manage the preparation of tenders and proposals• Contribute to Deal structuring and assist to contract’s agreement• Lead cross functional teams of Due Diligence investigation • Support Start up initiatives by delivering strategic and operative plans (Business integration planning and implementation)Relevant projects: Acquisition of the UMTS license in Spain; Bidding offer for a GSM1800 license in Hungary; Beauty contest process for a GSM license in Czech Republic; M&A Transaction regarding a leading mobile operator U.K.; M&A Transaction regarding a leading mobile operator in Germany; Participation to the Privatization process of the wireless communication market in Poland; Amena Movil’s start up and commercial launch in Spain. Seconded as project manager from Telecom Italia Mobile to the controlled company Mobilkom Austria with overall responsibility for the start up of a newly created function, in contribution to the implementation and measurement of the marketing plan through customer, competitor and market analysis, product research and new customer research. Particular focus on competitive pricing analysis through property developed tools. International Business Development – Senior Assistant. Main activities:• Build business plans for projects evaluation (design, production and sensitivity analysis)• Produce the competitive price analysis and market forecasting• Develop capital expenditure programs and cash flows projections• Contribute to due diligence in-depth investigation• Support legal transactions and international tender process

International Marketing - AssistantMain activities:• Design and execute quantitative and qualitative market research• Develop ad hoc analysis by segments and propositions (cluster and conjoint analysis)• Analysis of customer behaviour and understand performance and usage of propositions to drive segment plans and new products development• Build business plans for products and define revenue streams and projections by territory• Manage the competitive monitoring and assessment with particular focus on products development