Vito La Monica work email
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Vito La Monica personal email
A very passionate and highly curious MBA professional with a consolidated experience in brand management, traditional & digital communication and new product development. I have a successful track record in turnaround projects in different markets from Luxury to Fashion, FMCG and food supplement winning a complete and concrete experience both at global and local level always with an "sleeves up" attitude. Now focused in helping small and medium companies in making the difference in on line and off line communication as Temporary Manager.Expert in: customer understanding, designing strategy, brand building, off Line and on Line communication, new product development and merchandising strategies.
Independent
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Management Consultant And Temporary ManagerIndependentPadua, Veneto, It
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Management Consultant & Temporary ManagerIndependent Sep 2014 - PresentPadova Area, ItalyIndependent professional helping companies to improve their performance, developing new products and Business. Project followed: - Marketing strategy for a new launch in the fmcg arena - PR management in the Food industry - Definition and implementation of the digital marketing strategy in the travel industry - Businesses Development: creation of an international distributor network in the Eyewear market - New Product Development: complete study for the launch of a new watch - Implementation of two web based specialized retailers
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Marketing ConsultantPunto Confindustria Mar 2020 - Oct 2020Venice, Veneto, ItalyWithin the project "+ Manager x PMI = successo", I've managed the following projects:- Marketing strategy for a new product development- Digital communication in the FMCG arena- Destination marketing strategy setting for a tourist consortium -
Global Marketing & Communication DirectorCalzaturificio Carmens S.P.A Jan 2016 - Sep 2017Padova Area, Italy- Brand strategy definition and implementation- TTL campaign development with the help of Communication, Digital and Media agencies with focus on press, web marketing, PR, social media strategy and influencer marketing - Support to the international commercial strategy (retail marketing, training, merchandising)- Monitoring and fine tuning of the product assortment (sku, models, colors, pricing) -
Global Marketing DirectorDamiani Group Apr 2009 - 2013Lugano, Canton Ticino, Svizzeraresponsible for re-launch the Damiani Watches:- Definition and implementation of the brand positioning and related product strategy - Complete management of the product development and supply chain- Analysis of the financial needs and full management of the Revenues Budget- Direct support to the Sales Department (presentation to top customer, training and supportmaterial definition and implementation) - Support to the local Marketing Departments (Local assortment definition, Training, supportmaterial watch’ culture sharing)- Management of the Watch product team -
Global Marketing Senior Manager Classic And Complicated WatchesBulgari Jul 2005 - Mar 2009Neuchâtel, Canton Neuchâtel, Svizzera- Upgrade of the refresh/restructuring of complete product line, according to the company strategies- Responsible for the “Complicated watches”, from the strategy definition to the development - Ambassador of the "watchmaking culture" both internally and externally -
Global Marketing Manager Classic WatchesBulgari Nov 2003 - Jun 2005Neuchâtel, Canton Neuchâtel, Svizzera -
Senior Brand Manager (Saiwa)Danone Jul 2001 - Nov 2003Genoa Area, Italy- Project leader for the brand restructuring for Oro Saiwa - Managing Communication, Packaging, Media Agencies and Research Institutes - Dealing with Sales department to define, implement and control the promotional activities - Managing the P&L of the given product lines -
Brand Manager (Saiwa)Danone Dec 2000 - Jun 2001Genoa Area, Italy -
Product ManagerBoehringer Ingelheim Mar 1999 - Dec 2000Florence Area, Italy- Creation of a new consumer insight for a line of food supplement products - Development of all the above and below the line materials- Team leader for new product development, including direct dealing of the outsourcer. -
Junior Product ManagerBoehringer Ingelheim Dec 1997 - Feb 1999Florence Area, Italy -
Internship As Assistant Marketing ManagerAsda Stores Jan 1994 - Apr 1994Leeds, United Kingdom
Vito La Monica Skills
Vito La Monica Education Details
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Stoà School Of ManagementMarketing -
Pambianco LearningDigital Strategy -
Marketing -
Marketing
Frequently Asked Questions about Vito La Monica
What company does Vito La Monica work for?
Vito La Monica works for Independent
What is Vito La Monica's role at the current company?
Vito La Monica's current role is Management Consultant and Temporary Manager.
What is Vito La Monica's email address?
Vito La Monica's email address is 1v****@****ahoo.it
What schools did Vito La Monica attend?
Vito La Monica attended Stoà School Of Management, Pambianco Learning, Università Degli Studi Di Bari, Universiteit Antwerpen.
What are some of Vito La Monica's interests?
Vito La Monica has interest in Photography, Wine Tasting, Travel, Reading.
What skills is Vito La Monica known for?
Vito La Monica has skills like Brand Management, Strategy, Product Development, Marketing, Luxury Goods, Marketing Strategy, Marketing Management, Brand Development, Product Management, International Marketing, Management, Watches.
Not the Vito La Monica you were looking for?
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Vito La Monica
Italy -
1libero.it
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1gmail.com
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Vito La Monica
Padua1peroni.it
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