Senior executive, highly energetic with solid ecommerce experience both in start-ups and large international corporates . I combine strong analytical skills and technical understanding with extensive experience in online businesses where I have covered several senior management roles concerning strategy, product development, user experience, content, SEO, Online, Social media and Mobile Marketing. I have spent my entire career with online businesses initially as consultant working for blue chip brands but then moving on the business side where I have a proven track record of measurable successful deliveries. In every role I worked for, I have been driven by one main goal: build commercially solid roadmaps for product development that address key user needs and measure and understand results to further improve them. For the last 5 years I have been focusing my career in the travel/ecommerce field. I am currently part of the senior management of Venere.com, an Expedia Inc. business. I am also part of the Global senior lodging management group of Expedia Inc. I am currently in charge of 4 areas of the business: Global product, Customer Acquisition, Customer Retention, Mobile and Social Media marketing, counting about 35 very skilled individuals in a matrix organisation with Hotels.com global channels. I have successfully built teams and processes to make the product development function more effective and to better meet the business needs. I am also very aware of commercial and online marketing aspects both from the product and operational points of view.