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Experienced marketing professional with strong business management skills, such as team building, financial acumen and competitive strategy. Solid background in both B2C and B2B companies. Today, working for Puratos, a Belgian leading company in the development of food tech solutions for the production of bread, patisserie and chocolate around the world. Previous experience with Nestlé, Mars, Bacardi and Whirlpool.Good team player, building strong and broad connections withing the organization and out of it. Special interest in complex business challenges, cross-functional projects and problem solving.Personal development supported by solid executive education programs at Kellogg, Hyper Island, Singularity and FGV (Fundação Getúlio Vargas).
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PuratosState Of São Paulo, Brazil
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Marketing DirectorPuratos Jan 2019 - PresentGroot-Bijgaarden, Brussels, BeMarketing, Trade and Sales Operations responsibilities.
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Project Management OfficerPuratos Jun 2018 - Jan 2019Groot-Bijgaarden, Brussels, BeProject management @ Puratos
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Sr. Category Marketing ManagerWhirlpool Corporation Jan 2017 - Apr 2018Benton Harbor, Michigan, UsRefrigeration category senior marketing manager.- General management of category with accountability for market performance and P&L. Launch execution, product activation, portfolio management, price strategy and integrated annual planning.- Leading Marketing interface with Trade Marketing and Sales teams on the demand and S&OP process guaranteeing strategic inputs and alignment on the execution of our business plans -
Key Account Sales ExecutiveBacardi May 2015 - Dec 2016Pembroke, Bm- Walmart, Carrefour and Cencosud accounts, negotiation, joint business plans (JBP) and brand plans execution (13% sales growth in the first year)- Contract and prices negotiation, P&L management (~5 % p. of profitability increase in 2015)- Management of executional KPIs such as prices, OOS, distribution, introductions, sell-out, DOH and service level- Seasonal execution plan, negotiation and implementation -
Marketing Manager / Brand ManagerBacardi Jul 2012 - May 2015Pembroke, BmCategory Marketing Manager for Whisky LATAM (2014-2015)- 5 years category planning for the region by country- Brand launching and product extension (I&R projects)- Markets category teams coordination. Global brand vision and plans local landing and adaptationBrand Manager for MARTINI, NATASHA, ERISTOFF e GRANT'S agency brand (2012-2013)- Brand performance management (KPIs achievement)- Brand building and repositioning / product, pricing and communication- POS activation (on and off-trade), communication plan development and implementation (7% incremental gross profit growth on year one)
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Marketing Coordinator / Brand ManagerMars Jul 2009 - Jun 2012Mclean, Virginia, Us- Chocolate Business Unit / Brand management for M&M'S and SNICKERS- Brand performance management (KPIs achievement)- Innovation & Renovation (I&R) project management- Co-branded projects development and execution (Danette Mix M&M's delivering 5% incremental growth to M&M'S plan)- Strategic team: 5 year planning for MARS company and therefore SNICKERS relaunch plan -
Marketing AnalystNestle S.A. Apr 2006 - May 2009Vevey, Ch- Confectionary Business Unit, mainly Biscuits category- Support on Innovation & Renovation projects- Coordination of packaging developments and workflows;- Support for brand activation and communication activities;- Marketing research analysis and monthly reports about brand performance (qualitative and quantitative);- A&P budget control and report
Vítor Campos Skills
Vítor Campos Education Details
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Kellogg Executive EducationMarketing -
Hyper IslandBehavioural Design
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Singularityu UsaExponential Mindset
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Fgv - Fundação Getulio VargasGeneral
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Saint Paul Escola De NegóciosProject Management
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Universidade Anhembi MorumbiMarketing
Frequently Asked Questions about Vítor Campos
What company does Vítor Campos work for?
Vítor Campos works for Puratos
What is Vítor Campos's role at the current company?
Vítor Campos's current role is Marketing Director.
What is Vítor Campos's email address?
Vítor Campos's email address is ca****@****ail.com
What is Vítor Campos's direct phone number?
Vítor Campos's direct phone number is +55119598*****
What schools did Vítor Campos attend?
Vítor Campos attended Kellogg Executive Education, Hyper Island, Singularityu Usa, Fgv - Fundação Getulio Vargas, Saint Paul Escola De Negócios, Universidade Anhembi Morumbi.
What are some of Vítor Campos's interests?
Vítor Campos has interest in Human Rights, Education, Politics.
What skills is Vítor Campos known for?
Vítor Campos has skills like Brand Management, Presentation Development, Product Launch, Nielsen, Strategic Planning, Fmcg, Marketing Research, Negotiation, Creativity, Project Management, Market Research, Marketing Strategy.
Who are Vítor Campos's colleagues?
Vítor Campos's colleagues are Cyril Hervé, Jo Libens, Brian Felch, Erick Angel Rodriguez Hernandez, Marc Kelgtermans, Lynne Hartman, Julie Delforge Delforge.
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