More than 15 years working with technology and digital communication, for different industries. Responsible for strategic positioning, market development strategies, direct-to-consumer, growth, disruptive innovations, digital marketing (full funnel strategy, media, data, insights, social media, CRM) and business turnaround. Also, passionate about creativity. I grew up in a house full of art (my mom is an artist, dad a designer, brothers and husband also working in the creative industry). Growing up in this environment was really inspiring. And because of it, I always try to bring creativity for work and life too. I had participation in more than 10 Cannes Lions / Effie awards, for different categories / brands.I have 2 daughters and I am very proud to be their mom. Personal objectives: Transform behaviors through challenging projects related with technology and communication, to make a better world. Projects I'm proud of: - At ABI I was part of transforming the marketing structure, digitalizing our ways of working and, mainly, our brands comms (by media, data and creativity integration).- At DTC ABI, my challenge is to help DTC brands elevate the creative bar, connecting emotionally with consumers, boosting digital transformation strategy to explore better comms channels, focusing in consumer engagement and organic growth. - At ABI non-alc, developed, with a great team of partners and influencers, the biggest Youtube channel for beverage brands in the world. Coisa Nossa channel had 2 of the top 3 most engaged brand vídeos in Youtube. Also, was the first brand to do a brand profile in Brasil for Tiktok and work with the opening platform on it's first partnerships with influencers. Helped other brands to move towards digital transformation pushing all the ecosystem around it, such as data, media, digital commerce, full funnel comm, content and influencers. - Developed Owned Insights platform at Ambev BR, a research tool to understand consumers real time.- At Oliver Latam, I lead the implementation of in-house agencies: Unilever Studio in Brazil and Microsoft for Latam (from content creation, media strategies, data, analytics, creativity an strategy). In both we did a step change in the way the companies works with digital: agility, high quality deliverables and efficiencies.