Vítor Luiz De Castro Email & Phone Number

São Leopoldo, RS, BR

• Consultant for Edenred Brasil, where I:
• Integrate tools like Google Analytics and Microsoft Clarity for user behavior analysis, enabling actionable insights.
• Develop user flows, wireframes, and prototypes, focusing on optimizing the user experience and reducing friction points.
• Collaborate with marketing and operations teams to identify and resolve user issues, resulting in significant improvements.
• Update existing flows, ensuring design system consistency and a cohesive user experience.
• Create onboarding strategies that increase adoption rates and reduce the learning curve.

• Responsible for designing 5 products, with a focus on:
• Creating and documenting a scalable design system, ensuring standardization and consistency.
• Developing a UI Kit in collaboration with the front-end team, following the design system guidelines.
• Working closely with Product Managers to understand customer needs through research and usability testing.
• Creating wireframes and interactive prototypes to validate hypotheses.
• Contributing to the launch of a new product in the API sector, featuring innovative and well-received functionalities.

• Developed user journeys and interactive prototypes to support the creation of innovative solutions.
• Defined target audiences and needs through the creation of personas, guiding design decisions.
• Collaborated with development teams to implement effective solutions, resulting in increased user satisfaction and improved conversion rates.

• Updated the company's visual identity, ensuring consistency across all graphic materials and enhancing brand presence.
• Developed corporate and graphic materials aligned with the brand strategy, optimizing visual communication.
• Created engaging content for social media, increasing engagement and effectively promoting the brand.
• Implemented internal and external marketing strategies, improving communication between teams and with the target audience.

• Ensured passenger safety and comfort, always responsive to any needs that arose.
• Provided direct assistance to passengers, helping to resolve issues and making their experience more enjoyable.
• Collaborated with the cabin crew to ensure efficient service and clear communication during the flight.
• Conducted safety demonstrations, ensuring all passengers understood emergency procedures.
• Established a friendly and welcoming environment so that passengers felt at ease.

Pós-Graduação, User Experience Design And Beyond

Curso Superior De Tecnologia, Design Gráfico