Vitor Pavarini Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brasil

Development of brand positioning strategies in online and offline environments through the integration of communication pillars (Social Media, Influencers, Internal and External Communication and special activations).

Responsible for developing the business strategy and growth of Grupo Razões through the creation of actions and special plans with brands. Relationship with partners, in addition to carrying out strategic planning to communicate messages and position companies through the strength of positive media - both in the online and offline environment.

São Paulo

Development of communication strategies, live marketing actions, Brand PR and endomarketing campaigns for brands like Bauducco, Heineken, Dow, Bayer, Cetelem, Omron and Vulcabras. Conducting research to analyze trends, scenarios and audience profile (influencers, press, employees and other stakeholders) in order to generate insights. Integration of.

São Paulo E Região, Brasil

• Leader of the Creative Planning and Innovation team, acting in an integrated way in all the practices of the agency, incorporating communication strategies and digital solutions oriented from data.
• Lead the strategic planning and management of communications process across Owned, Paid and Earned Media, with sharp focus in performance and business KPIs;
• Development of creative concepts, rooted in user data and target audience behavior, for clients’ campaigns and engagement initiatives initiatives;
• Oversee the programming, development and distribution of content following data analysis and strategic planning;
• Development of Branded Content and PR Stunt projects;
• Alignment of strategies and campaigns with online activation through digital PR and influencers; Clients include: Heineken, Colgate, Intel, Electrolux, FedEx and OLX.

São Paulo

• Coordinated the work for clients of B-M’s Digital practice, business development, and helped shape the agency’s transforming approach to digital communications in Brazil.
• Developed methodology and led online communication strategic planning, content development in multimedia platforms and direct audience engagement, influencers' mapping;
• Daily, weekly and monthly social media monitoring, identifying business opportunities, consumer trends and potential issues, optimizing clients’ return from social media, preventing and managing reputation.

São Paulo

• Responsible for leading the company's entry into the digital universe to make the environment a source of customer relationships, insights for product development and business generation.
• Strategic management of the company in social networks, considering content, relationship and identification of opportunities for relationship with the public;
• Development of new e-commerce projects to showcase innovation and engage the audience. Through this initiative, Aliança Seguros successfully sold their first insurance over Twitter;

São Paulo

• I managed the web communications team, leading on the establishment of processes, planning and execution of online communications projects for clients and prospects in different segments, including:
• Online strategy, message development, strategic alignment, audience engagement recommendations, content development and digital PR;
• Monitoring: analysis of social media presence and conversations, projects' evaluation, repercussion measurement, social CRM;
• Market analysis, benchmarking, audience research;Clients include: AmBev, Telefônica, C&A, Grupo Camargo Corrêa, Roche, MSC Cruzeiros, SENAC São Paulo, Sagatiba and Insper.

Bacharelado, Propaganda E Marketing

Strategic Planning

• Analyze the environment and identify the competitive position of the company, extracting the essential for the development of.

Development And Launching Of New Products

• Stimulate the development of proactive attitudes to meet the needs / desires of the selected market segments. • Understand the various.