Vitor Fleury De Pina Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Responsible for providing coordination and execution support to the brand GHIRARDELLI for Lindi, including project coordination, marketing analytics, product development, advertising & promotion and budget tracking.Key responsibilities: • Build the Ghiradelli brands in all aspects of planning and commercialization• Provide support on gathering marketing knowledge and fundamentals to inform, advertising, promotions, consumer research, budgeting, creative production, printing and packaging technical skills, sponsorships, experiential• Liaise with other departments, specifically sales, logistics and finance, to ensure marketing programs are relevant, efficient, achievable, and valuable to the organization• Work to ensure brand continuity and compliance with international directives and policies• Continue to build knowledge of the business process - marketing (brands/ops/marcom.digital, inshore) sales, category management, sales strategy, finance, supply chain• Develop recommendations and manage the execution of consumer insights-based brand programs, and promotions to deliver against objectives, including the development of KPIs for effective measurement• Assist in the development of the brief and the creative development of IMC marketing campaigns and promotions with multiple agency partners and stakeholders, ensuring consistent brand representation across all consumer touch-points• Ensure timely execution and implementation of activations (media/creative, digital/content, PR, experiential, sampling, partnerships)• Develop brand assets for offline/online - product images, lifestyle content, and product descriptions.• Support the Marketing Director from a budget tracking perspective by coordinating set-ups and follow-ups and managing sell sheets, price lists and product samples

São Paulo, Brazil

- Create strategic plans through the Shopper's profile and buying habits, category strategy, and understanding of competitors in partnership with regional sales teams;- Management and analysis of category information: sell-in, sell-out, Market Share, Product Positivation, Perfect Store, ROI of promotional actions, ROI;- Monitoring the execution of the category's core products and innovations;- Management of Trade Marketing Investment (TMI) & B&MI budget;- Development of the brand's digital and e-commerce strategy;- Creating and updating dashboards for performance management with managerial and granular views;

Brasília, Federal District, Brazil

• Develop a promotional calendar for sales channels, such as wholesale and retail;• Prepare reports based on the evaluation of market indicators and sales success rate;• Conduct analysis of market share, sell-in, sell-out, price management, and competitive monitoring;• Contact sales department to assess business opportunities and develop strategies for each micro-region or sales teams;• Assist in organizing events with customers and sales teams to enhance the product category’s development;• Develop and customize product launch calendar;• Review and assess strategies for the development of the category’s through E-commerce;• Review Point of Sales Materials and conduct market visits to evaluate store environments.

Postgraduate Diploma, Business Administration

Bachelor'S Degree, Manufacturing/Production Engineering

Activities and Societies: Monitor of the disciplines of Technical Drawing for Engineering.

Bachelor'S Degree - Exchange Program, Engineering

Activities and Societies: Monash University Role Players (MURP), Society for Anime and Manga Appreciation (SAMA) Muggles, MonashFields.

Learning English As A Second Or Foreign Language/Esl