Vitor Piovani Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

@ Grupo Renner/Camicado.

Remoto

- Launched Livelo Shopping e-commerce platform, overseeing the design of the Product Detail Page (PDP) and Product Listing Page (PLP) to enhance user engagement and conversion.- Mentored the design team working on Livelo Shopping, providing guidance on best practices and fostering skill development within the team.- Delivered high-quality PDP and PLP designs, contributing to a successful launch and seamless shopping experience across the platform.

Remoto

- Achieved a 68% increase in “Empreendedores Favo” sign-ups within six months, surpassing the initial 50% growth target even before full product release.- Designed user flows, journeys, and wireframes to enhance product engagement and streamline user onboarding.- Created navigable prototypes and conducted usability tests, refining design based on user feedback and optimizing the user experience.- Led the discovery and decision-making process, ensuring alignment with user needs and business goals.- Mentored and supervised junior product designers, conducting regular 1:1s and tracking their professional growth.- Collaborated closely with product stakeholders to maintain project alignment and drive successful product outcomes.

Remoto

- Reduced post-sales calls by 50% for Itaú Veículos by leading the launch of a digital platform for loan users, enabling efficient self-service for tasks like bill copies, loan anticipation, and discharge.- Product Lead for Itaú Veículos post-sales project, overseeing the end-to-end design and delivery of the digital platform.- Managed and led a cross-functional technical team, ensuring timely execution and high-quality deliverables.- Directed the discovery process to align platform features with user needs, driving digital adoption and customer satisfaction.

São Paulo E Região, Brasil

- Reduced average sales call duration by 57% through the launch of a streamlined dashboard, designed to enhance telemarketing and sales efficiency.- Led the design of user flows, journeys, wireframes, and mockups, ensuring a seamless user experience and intuitive navigation.- Built navigable prototypes and a comprehensive UI kit, supporting rapid prototyping and iterative improvements.- Conducted daily user follow-ups for ongoing feedback, refining the product in alignment with user needs.- Mentored and counseled design team members, fostering skill development and growth within the company.- Collaborated regularly with project stakeholders to align on project goals and milestones.Key Projects:- Telemarketing and Sales Platform Redesign – Led a 6-month project, resulting in a highly efficient, user-centered platform.- Ambev Logistics Product Discovery – Directed a 6-month discovery phase for a new logistics solution, aligning product vision with operational goals.- Supported career development and leadership initiatives within the company, contributing to a positive and growth-oriented team environment.

São Paulo E Região, Brasil

- Increased app rating by 25% on the Apple App Store and Google Play Store upon launch through user-centered design improvements and strategic product updates.- Conducted usability tests, including writing, designing, and analyzing results, to ensure continuous user experience refinement.- Held periodic client stakeholder meetings to align on priorities and negotiate product adjustments.- Performed data analysis to inform strategic decisions, optimizing user flows and feature upgrades.- Designed comprehensive user flows, journeys, wireframes, mockups, and interactive prototypes for web and mobile.- Created and implemented UI designs for web and mobile, delivering a cohesive and user-friendly experience.Key Projects:- Meu Vivo Fixo App Redesign – Led a year-long project impacting 7 million unique users, significantly enhancing usability and customer satisfaction.- Discovery Squad – Drove a 6-month exploratory project to identify new product opportunities and user needs.

São Paulo E Região, Brasil

- Designed user flows, journeys, wireframes, and UI components, creating a cohesive and intuitive user experience.- Developed navigable prototypes to support rapid iteration and feedback cycles.- Conducted usability tests, analyzing results to enhance product usability and effectiveness.Key Projects:- Cielo Promo 2.0 Concept Sprint – Led a concept sprint to define core functionalities and improve user engagement for Cielo’s promotional platform.- Research for Bradesco’s Chatbot BIA – Conducted in-depth research to refine user interactions and improve chatbot responsiveness, supporting enhanced customer service.

São Paulo E Região, Brasil

- Designed corporate presentations for the business team, enhancing communication and brand alignment.- Conducted usability tests with Brazilian users for Chinese apps, providing insights to improve localization and user satisfaction.- Collaborated with ad agencies to align marketing strategies with product design.- Created new UI designs for various products, elevating user engagement and visual consistency.- Produced weekly reports for the China team, ensuring transparency and alignment on project progress and user feedback.

Master Of Business Administration (Mba)

Pós-Graduação Lato Sensu

Education record

Design Leadership

Design Thinking E Inovação Na Prática

Graphic Design