Vitor Silveira, Ph.D. Email and Phone Number
Vitor Silveira, Ph.D. work email
- Valid
Vitor Silveira, Ph.D. personal email
- Valid
- Valid
I am a seasoned marketing professional with over 20 years of experience in various sectors, including advertising, media, and digital business. As the Head of Product Marketing at Globo, I lead the development and execution of marketing strategies for the largest media group in Latin America, reaching millions of viewers and users across multiple platforms.I have a strong academic background in business administration, with a master's and a PhD degree from prestigious institutions. I am also a postdoctoral researcher at FGV EAESP, where I conduct studies on the impact of digitalization on business models and consumer behavior. I am passionate about the ESG agenda, especially in promoting education and diversity, and protecting rivers and oceans. I am also a board member and advisor at Globo Ventures, where I support the growth and innovation of startups and social enterprises.
Embelleze
View- Website:
- embelleze.com
- Employees:
- 1249
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Chief Marketing OfficerEmbelleze May 2024 - PresentRio De Janeiro, Brazil
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Postdoctoral ResearcherFgv Eaesp - Escola De Administração De Empresas De São Paulo Da Fundação Getulio Vargas Nov 2023 - PresentSão Paulo, Brazil -
Head Of Product MarketingGlobo May 2023 - May 2024 -
Member Of The Board Of AdvisorsGlobo May 2022 - May 2024São Paulo, BrazilRepresentative of the business area on the approval committee for all investments in startups using the media for equity model by any of the 117 affiliated broadcasters.
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Member Of The Board Of AdvisorsGlobo Mar 2020 - May 2024São Paulo, BrazilMember of the approval board as business representative of all third-party ESG related campaigns that are broadcast on Globo.
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Head Of Sales ExcellenceGlobo Jul 2020 - May 2023São Paulo, BrasilLeader of a team of specialists in the automotive, financial, telecommunications and services sectors that integrate Globo platforms (TV and digital) to the needs of all customers, packaging customized solutions, writing added-value project proposals and supporting the sales through ongoing collaboration of sales and product solutions teams.Focused both on companies that already have digital business models (Kavak, Uber, Nubank, C6, iFood, Instagram...) as well as the incumbent companies that are in the process of digitizing their offerings (Itaú, Bradesco, Jeep, Volkswagen, TIM, Claro, McDonalds... ).
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Media DirectorTv Globo Feb 2014 - Jul 2020Rio De JaneiroDuring Globo transition from a traditional broadcaster to a mediatech company, was responsible to bring it’s products to an audience that was becoming more and more users of digital platforms. Responsible for expanding the reach of traditional products, such as soap operas, football championships and television news to new audiences, as well as launching new digital business models such as Cartola Pro, the second largest fantasy game in the world, and Globoplay, the second largest video streaming in Brazil.
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Operations AdvisorGlobo Ventures Mar 2020 - May 2024São Paulo, BrazilResponsible as an advisor for developing marketing capabilities in startups and scaleups that received investment through the media for equity model. Direct involvement with founders and C-level executives of companies from different sectors such as Enjoei, Stone, Buser, Techfit, Bompracrédito, Órama, Quinto Andar and Pet Love. -
Media DirectorAfrica Propaganda Oct 2011 - Feb 2014Rio De Janeiro Area, BrazilHead of Media operations focused on branded content for all Africa agency clients such as Procter & Gamble, Itaú, Grendene, Mitsubishi, Wizard, Bimbo, Brahma... With tailor-made, non intrusive and best-in-class creative approach, delivered strong performance in product placement in different formats such as cinema, theater in soap operas increasing brand awareness, adherence and consideration, as well as strong conversion rates through testimonials in high audience TV shows. -
Media DirectorBinder Jan 2011 - Oct 2011Rio De Janeiro, BrazilResponsible for the ongoing communication strategy focused on product placement and celebrity testimonials on open TV for all brands in the Embelleze portfolio, mainly in the Hair Color, Hair Care and Hair Transformation categories. -
Media DirectorEmbelleze Jun 2004 - Apr 2011Rio De Janeiro, BrazilResponsible for the ongoing communication strategy focused on product placement and celebrity testimonials on open TV for all brands in the Embelleze portfolio, mainly in the Hair Color, Hair Care and Hair Transformation categories.
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Trade Marketing AnalystEmbelleze Jun 2003 - Jun 2004Rio De Janeiro, BrazilResponsible for creating the promotional calendar for the entire company and sales conversion campaigns using promotions at the point-of-purchase in partnership with radio stations across the country.
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Marketing AnalystEmbelleze May 2001 - Jun 2003Rio De Janeiro, BrazilResponsible for brand building and portfolio management in the Hair Care category that had more than 100 sku's across different brands.
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Lc Member - SalesAiesec 1998 - 2000Rio De Janeiro, BrazilMember of the Human Resources team and the Sales team.
Vitor Silveira, Ph.D. Skills
Vitor Silveira, Ph.D. Education Details
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Business Administration And Management, General -
Business Administration And Management, General -
Eictv - Escuela Internacional De Cine Y TvPlaywriting And Screenwriting -
Eictv - Escuela Internacional De Cine Y TvTransmedia
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Marketing -
Universidade Federal Do Rio De JaneiroAdministração
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Curso De Extensão
Frequently Asked Questions about Vitor Silveira, Ph.D.
What company does Vitor Silveira, Ph.D. work for?
Vitor Silveira, Ph.D. works for Embelleze
What is Vitor Silveira, Ph.D.'s role at the current company?
Vitor Silveira, Ph.D.'s current role is CMO at Embelleze | Post-doctoral Researcher at EAESP/FGV | Scuba Divemaster.
What is Vitor Silveira, Ph.D.'s email address?
Vitor Silveira, Ph.D.'s email address is vi****@****.com.br
What schools did Vitor Silveira, Ph.D. attend?
Vitor Silveira, Ph.D. attended Fgv - Fundação Getulio Vargas, Pontifícia Universidade Católica Do Rio De Janeiro, Eictv - Escuela Internacional De Cine Y Tv, Eictv - Escuela Internacional De Cine Y Tv, Coppead Ufrj, Universidade Federal Do Rio De Janeiro, Federal University Of The State Of Rio De Janeiro.
What skills is Vitor Silveira, Ph.D. known for?
Vitor Silveira, Ph.D. has skills like Marketing, Advertising, Digital Marketing, Market Planning, Marketing Strategy, Marketing Communications, Media Planning, Marketing Management, Online Advertising, Integrated Marketing, Social Media, Social Media Marketing.
Who are Vitor Silveira, Ph.D.'s colleagues?
Vitor Silveira, Ph.D.'s colleagues are Amor Ax, Kauanny Gomes, João Marcelo, Rogeria Dos Santos, Margarete Carvalho, Marcia Domingues, Taina Silva.
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