Vittal Jamaluddin Email & Phone Number

Bahrain

A top performing and result focused Sales & Marketing Professional with more than 25 years of extensive experience within FMCG industry (Food & Non Food). Skilled at developing and positioning major brands and building businesses in broad range of consumer industries. Demonstrated hands-on management skills in the development and implementation of strategic plans to ensure company’s growth, new market penetration and revitalization of existing market strategies. Strong sales, customer service experience and the ability to collaborate with all members of the organization to achieve business and financial objectives.

Kingdom Of Bahrain

• Leading an Mondelez Modern Trade Sales Division, with responsibility of the total Company FMCG products, with a total turnover of US $ 14 million per annum.• Responsible for entire modern trade channel comprising 4 Supervisor, 12 Sales Representatives & 10 Merchandisers’.• Strengthening visibility of brands like Tang, Cadbury, Oreo, Lu Tuc, Toblerone & Kraft cheese.• Budget planning and control of all market expenditure.• Dealing, Negotiating and implementation of company plans with all MT channel.• Planning, controlling and execution of consumer promotions.• Set Merchandising standard as per the Mondelez planogram and continuously measured performance against the set standard (Trade Merchandising opportunities).• Sales & Budget Planning. Achieving of budgeted sales & collection targets• Building and maintaining an effective and responsive business relationship with all customers.

Bahrain

A top performing and result focused Sales & Marketing Professional with more than 25 years of extensive experience with FMCG Industry (Food & Non Food). Skilled at developing and positioning major brands and building businesses in broad range consumer industries.

Kingdom Of Bahrain

• Responsible for sales growth for Americana & Fonterra brand. Developed and executed annual marketing plans across the markets for Americana frozen brand.• Responsible for entire Chill & Frozen division comprising of 3 Sales supervisors, 12 Sales Representatives and 9 merchandisers.• Increased business volumes of total division by 22%.• Achieving of Sales & collection targets.• Developed the Americana brand into a successful business in the Bahrain market.• Successfully handled multi categories of products within the Americana, Chesdale & Sunbulla brand.• Developed a higher distribution platform through the sales force resulting in increased business volumes.• Introduced a Key Account Management structure to the business & display strategy by category.• Achieved product listings and prominent displays of each SKU across all categories of Americana & Chesdale brand in major Key Accounts customers & Wholesalers.• Reporting to Divisional Sales Manager (Sales & Marketing).

Kingdom Of Bahrain

• Spearheading the Modern Trade division comprising of 5 Sales Executives & 20 Merchandisers’.• Marketing & Strengthening distribution of Brands like Sadia, Rainbow & Noor Oils.• Dealing, Negotiating and implementation of Company plans with Hyper/Super markets and key customers’.• Planning, controlling and Implementation of Consumer promotions.• Achieving of Sales & Collection targets.• Sales & Budget planning.• Reporting to National Sales Manager ( Sales & Marketing)

Bahrain

Saudi Arabia

• Instrumental in developing retail division with 70% growth during my period.• Ensuring width and depth of distribution.• Achieved 98 % Numeric distribution in fragmented channel on Kleenex tissues and 74% on Kotex.• Channel Management• Route Mapping, Route Balancing, Sequencing & Re-routing, Development of Down-Market Channel, Geography Segregation, Route Planning, Development of Routes & sales-force• Effective Product Launches & Project Management• Job Evaluation & Feasibility Analysis• Set Merchandising standards & continuously measured performance against the set standards (Trade Merchandising opportunities)• Sales-Team Development, Training on the job & off the job

India

• Supervise achievement of Sales Cycle priorities & KPIs• Achieve IMS, Distribution and Display Targets for my team• Implement Administrative Tools (HH, Routes, Cycle, Reports)• Ensure stock list load• Ensure target coverage & Strike rate achievement• Ensure excellent In Store Execution of displays & POS• Train salesmen in their units through trade visits & route riding• Resolve trade issues• Sales Cycle meetings• Monthly Sales Plan and sales target allocation for unit• Ensure proper inventory management & product expiries• Competitive activities reporting (promotions, pricing, displays..)• Maintained 100% chiller purity with planogram• Ensuring Wider and deeper distribution to C & D class outlets• Ensuring comprehensive Product Mix sales distribution

India

• Increased Sales and distribution of Parle Biscuits and confectionary throughout the six districts of Karnataka state, India• Ensured Distribution of the products in all the distributors• Motivated Distributor sales man to ensure proper coverage and brand development.• Ensure Distributor accountability.• Increase sales by area 20% of the target.• Reporting to Head- Business Development and giving feedback on competitors’ activities.