Vittoria Federico Email & Phone Number

Los Angeles, California, United States

• Cultivated and maintained strong relationships with wholesale buyers, presenting exclusive merchandise and graphics tailored for top stores. • Facilitated a successful transition to a fast growing Direct-to-Consumer (DTC) brand in 2019, showcasing adaptability, strategic thinking, project management, and process improvement. • Implementation of Shopify strategy and Full Circle ERP product line inventory management. • Demonstrated proficiency in Microsoft Excel, leveraging the… Show more • Cultivated and maintained strong relationships with wholesale buyers, presenting exclusive merchandise and graphics tailored for top stores. • Facilitated a successful transition to a fast growing Direct-to-Consumer (DTC) brand in 2019, showcasing adaptability, strategic thinking, project management, and process improvement. • Implementation of Shopify strategy and Full Circle ERP product line inventory management. • Demonstrated proficiency in Microsoft Excel, leveraging the software for data analysis, analytics, and business operations. • Diligently monitored margins, ensuring the brand's financial health and profitability. • Successfully nurtured category growth, testing product segment strategically expanding the brand's offerings. Show less

• Innovatively researched and identified new avenues for product and brand development for an established brand with roots dating back to 2003. • Collaborated effectively with vendors to manage production timelines, ensuring timely product deliveries. • Proactively identified growth opportunities within the knit top assortment based on market trends, contributing to a remarkable 35% of the overall apparel assortment in sales. • Demonstrated exceptional leadership as the manager of… Show more • Innovatively researched and identified new avenues for product and brand development for an established brand with roots dating back to 2003. • Collaborated effectively with vendors to manage production timelines, ensuring timely product deliveries. • Proactively identified growth opportunities within the knit top assortment based on market trends, contributing to a remarkable 35% of the overall apparel assortment in sales. • Demonstrated exceptional leadership as the manager of the knit tops team, devising and executing monthly and quarterly strategies to drive business growth. • Pioneered marketing initiatives by presenting monthly assortments of emerging ideas, playing a pivotal role in boosting brand visibility and revenue. • Fostered close collaboration with cross-functional partners and vendors in Los Angeles and New York, ensuring seamless operations and successful merchandise launches with written communication skills. • Mentored merchants across departments, providing guidance and support in navigating career goals and challenges. Show less

• Played a crucial role as a buyer, contributing to the brand's merchandising efforts and product selection. • Leveraged expertise in data analysis and market research to make informed purchasing decisions, aligning with the brand's objectives and customer preferences.• Worked closely with the cross-functional teams to build brand assortment.• Created and curated online only collections to build traffic and revenue. • Developing retail strategies, analyzing marketing trends, and… Show more • Played a crucial role as a buyer, contributing to the brand's merchandising efforts and product selection. • Leveraged expertise in data analysis and market research to make informed purchasing decisions, aligning with the brand's objectives and customer preferences.• Worked closely with the cross-functional teams to build brand assortment.• Created and curated online only collections to build traffic and revenue. • Developing retail strategies, analyzing marketing trends, and optimizing product assortments Show less

• Spearheaded the total bebe apparel and non-apparel divisions, driving a remarkable $39M in annual sales for 2009. • Elevated web contribution to 10% of the overall bebe business, marking a substantial increase from the prior year's 7%. • Orchestrated and oversaw the entire photography team, orchestrating every facet of photo shoots, from styling to casting and on-set art direction. • Championed the presentation of featured styles online and meticulously photographed products for… Show more • Spearheaded the total bebe apparel and non-apparel divisions, driving a remarkable $39M in annual sales for 2009. • Elevated web contribution to 10% of the overall bebe business, marking a substantial increase from the prior year's 7%. • Orchestrated and oversaw the entire photography team, orchestrating every facet of photo shoots, from styling to casting and on-set art direction. • Championed the presentation of featured styles online and meticulously photographed products for email marketing campaigns, e-catalogs, in-store mailers, and captivating homepages/banners. • Collaborated with in-house creative design team, ensuring product effectiveness and alignment with the brand's vision. • Innovated web-exclusive packages, encompassing swimwear, lingerie, and the charming bebe baby line, augmenting the assortment by a significant 10%. • Skillfully managed the .com open-to-buy and played an integral role in monthly merchandising review meetings with esteemed executives, including the CEO, CFO, and senior VP of Planning. • Formed a strategic partnership with the planning department, actively contributing insights on turnover, sales, markdown strategies, and the seamless flow of receipts. • Supervised and mentored an assistant merchant as a valued direct report. Show less

• Efficiently managed the .com open-to-buy, curated line sheets, and adeptly oversaw the intricate receipt flow. • Served as pivotal liaison bridging LA-based merchants and dynamic web team, facilitating collaboration. • Pioneered regular trips to LA, establishing rapport with design and production teams to ensure timely execution. • Crafted monthly merchandising diaries, providing invaluable insights into product strengths and weaknesses. • Proactively identified opportunities… Show more • Efficiently managed the .com open-to-buy, curated line sheets, and adeptly oversaw the intricate receipt flow. • Served as pivotal liaison bridging LA-based merchants and dynamic web team, facilitating collaboration. • Pioneered regular trips to LA, establishing rapport with design and production teams to ensure timely execution. • Crafted monthly merchandising diaries, providing invaluable insights into product strengths and weaknesses. • Proactively identified opportunities for best-selling reorders and strategically recommended web-exclusive fabric cut-ups. • Actively participated in monthly merchandising review meetings, contributing to data-driven decisions and strategies. Show less

• Spearheaded strategic fabric purchases and managed liability cut-ups with precision. • Leveraged merchandise selling reports on a weekly basis to discern best sellers and formulate data-driven strategies. • Delivered weekly recaps of top-performing and slower-selling products, presenting insights to merchant team and CEO. • Cultivated partnership with the production department, ensuring flawless product delivery and seamless weekly flow. • Actively participated in weekly floor… Show more • Spearheaded strategic fabric purchases and managed liability cut-ups with precision. • Leveraged merchandise selling reports on a weekly basis to discern best sellers and formulate data-driven strategies. • Delivered weekly recaps of top-performing and slower-selling products, presenting insights to merchant team and CEO. • Cultivated partnership with the production department, ensuring flawless product delivery and seamless weekly flow. • Actively participated in weekly floor sets, collaborating closely with the visual team to showcase product availability. • Played a pivotal role within the Merchant team, directly contributing to operational efficiency. • Proficiently managed the placement of purchase orders, ensuring timely and accurate execution. • Expertly pulled samples for weekly recap meetings, supporting data-driven decision-making. • Assisted with floor sets in collaboration with the visual team, enhancing store presentation and customer experience. Show less