Vivian Chen Email & Phone Number

Fremont, CA, US

Fountain Valley, CA, US

• Led and planned annual B2B & B2C digital marketing strategy and maximized online buzz across all digital networks in all 13 APAC countries in different market stages.
• Oversee digital analytics reporting and data analysis; acquired 60% fan growth across various digital channels within a month.
• Revamped and improved digital strategy to aligned more closely with consumers’ behaviors from branding to conversions based on our product marketing and regional sales goals for each region.
• Initiated strategic collaborations with major influencers from various sectors, which generated high video views and engagement rate.
• Stayed abreast of emerging digital trends, identify and manage brand exposure opportunities in the most surprising and effective ways.
• Collaborated with cross-functional teams & external parties to ensure effective cooperation to achieve local market’s goals.

Taipei City, Taipei, TW

• Developed global social media strategy towards our gaming community and maintaining our company’s presence; resulting more than 500K followers.
• Achieved millions of views for the Global ROG esports gaming tournaments livestreams.
• Supported and trained local teams in their social media communication (content coordination, recommendations, & trainings) on a daily base.
• Coordinated joint-projects with external parties for marketing opportunities and brand awareness.

Taipei City, Taipei, TW

• Maintained the brand identity, social strategies, positioning and content for 2 brands (ASUS and ROG) through the social channels.
• Managed ASUS Global Livestream for product launches at the world’s largest IT fair events such as CES, Computex, and IFA; each event achieved more than millions reach and views.
• Led the Facebook beta Canvas launch test.
• Published corporate social and digital guidelines - trained more than 50+ local branches worldwide.
• Leveraged an arsenal monitoring tools to measure & analyze social, and identify best practices.

London, London, GB

• Assisted the strategy team by preparing presentation materials regarding online marketing strategies for our clients.
• Created and maintained marketing reports about commercial market trends.

• Collaborated with local media outlets and major advertising firms on billboard advertising; signed with a record label.
• Assisted in branding marketing campaigns for concert events, such as preparing press releases, advertisements, and flyers around the Seattle County; increased more than 500+ attendees.