Viveca Rosengren Carling Email & Phone Number

Gothenburg, SE

Göteborg

Driving and executing marketing communications towards customers in close collaboration with research and business development Digital systems. Setting up processes, ways of working.

Göteborg, Sverige

Responsible for external and internal communication. Built up the communications and marketing communications functions. Focus on online communication, a new web platform. Development of a new corporate brand strategy and platform. Delivering global events and exhibitions.

Göteborg

Responsible for the rebranding project for Mölnlycke Health Care. Line manager for the Global digital marketing team and development project of new web platform. Responsible for the Mölnlycke Corporate brand, brand strategy and execution.

Global (HQ In Gotheburg, Sweden)

Responsible for the re-branding project of Mölnlycke Health Care. Line manager for the Global digital marketing team and development project of new web platform.

Göteborg

Line manager for the market intelligence and customer insight team delivering information to the strategic and operational marketing teams. Responsible for the development of the process for marketing in product development, from defining the customer need to launch execution, including development of positioning, value proposition, etc. Delivering.

Göteborg, Sweden

Line manager for the marketing communications team and responsible for all online and offline communication and sales tools. Internal communication and employer branding within the division.Focus on digitalization of marketing and how to take advantage of digital and social media for online marketing. Development and execution of communication strategy and.

Global Brand & product management, strategic communication planning, Liaision with key markets

Mölnldal

Line manager for a the brand communications team and driving the development of the communication strategy, plan and execution of AstraZeneca´s largest brand (Nexium), including online communication, exhibitions, events and other.

Team leader for the global brand team. Responsible for brand strategy, life-cycle management, operational plan and the global marketing budget.

Global Brand Manager for an emerging brand. Responsible for communication strategy, key opinion leaders and other. Delivering advisory boards of different sizes with key opinion leaders from the whole world.

Line Manager for product managers' group for Sweden. Focus in product positioning, sales tools, marketing communication. Successful launch of the Losec "follower"; Nexium.

Product Manager for Losec in the Swedish market. Successful life-cycle planning and launches of new life-cycle initiatives every year. Turnover in Sweden over 1 billion SEK, Market share > 80%.