ROCK.IT is sub-brand of Monte Carlo Fashions Ltd. which is catering to activewear and lifestyle. Handling and managing Rock.it design and merchandising team and overall design sample development while coordinating with LFS, Online, EBO and MBO and reporting directly to Managing Director of Monte Carlo Fashions Private Limited.1. worked and conceptualised for the seasons AW23, SS24, AW24 and ongoing for SS25 (clothing and accessories).2. Trend study & Forecast for the season.3. Directly coordinating with marketing head and making market strategies across all products.4. Making product assortment plan for seasons.5. Working on catalogue shoot, looking after Visual Merchandising, and coordinating for exhibitions and season launch.6. Involved in costing decisions.7. Approvals of trims, fabric, product fit, final garment and fashion accessories.8. Coordinating and managing with vendors (Buying House and domestic export house).9.Causal Men wear & Women wear10.Outer wear Men & women wear 11.Active /sports wear Mens & women wear 12.Women shape wear 13.Denim Wear

Worked as a women's wear designer for LIFE STYLE BrandFAME FOREVER. 1. Trend study & Forecast for the season.2. Conceptualised for season .3. Closely coordinated for the cataloging of the brand andvisualized brand imagery.4.Creating dockets of collections.5.Approvals of fabric, trim, design Proto, and Fit.6.Closely worked with the production vendor ,factory for the development of the productrange .

HARVARD - MENS & WOMENSWorked as designer for Harvard Mens and Womens for season SS18 and AW18.1. Conceptualised and Designed the whole range for SS18 and AW18. 2. Coordinated with buying and marketing for marketing strategies. 3. Closely coordinated for the cataloging of the brand and visualised brand imagery. SZTORI-PLUS SIZE BRANDWorked as a menswear designer for Plus size Brand SZTORI for SS19 and AW19 and closely worked with the production department for development of the product range. 1. Conceptualised for season SS19 and AW19.2. Launched ethnic wear and formal wear for men’s category.3. Closely coordinated for the cataloging of the brand and visualised brand imagery .

Worked as consultant designer for Men/Women wearwhere I designed and prepared the production sheets ofcollection .

Bioworld merchandising is a leading design and distribution company of licensed and private label Apparel, Headwear & Accessories to all retail channels. Collaborating with these premier Brand & Retail Partners. Brands:- Marvel , Dc comics , Sony , Lucasarts, Sega, Hbo, ActivisonRetails:- Forever21 .Old navy ,Ross, Walmart, Urban outfitter . DESIGNER/GRAPHIC DESIGNER PRODUCT CATEGORY HANDLED Apparel – shits/shorts/jackets /knits paints/ Bomber jackets, Joggers, Polos, Pullovers, Hoodies.

THE AMERICAN SWAN LIFESTYLE COMPANY American Swan is an International online Fashion & Lifestyle brand that combines Urban American Lifestyle with a quintessential Youth-oriented Fashion: its Spirit, Energy and Authenticity. The brand offers an invigorating twist to the genre of preppy fashion, offering an authentic casual wear range to the youth who seek occasion-led collections. American Swan, with its distinctive range of Men's and Women's apparel, accessories and footwear is inspired by sexy chic urban Americana lifestyle.DESIGNERPRODUCT CATEGORY HANDLED Apparel – shits/trouser/jackets /knits paints/ Woven and Knit tops/ Polo/ tunics / dresses / bottoms / Separates in cottons / Viscose / Denims / Chambray / Polyester and blends.Job Description: Roles and Responsibilities• Reported directly to HOD • Planning direction of the brand in term of theme mood and styling for the respective category• Planning seasons look of brand(on the basis forecast, sales and market trend)• Product range planning in terms of fabric, styling and market study.• Sample development is the key roles.• Co-ordinate with Exports house , vendor for sampling of product Creating new styles and sketches for the season for men and women casual wear working on knits , denim , graphic print , embroidery for men’s and women’s wear. • Preparing tech-packs for the styles. • Range plan development of whole collection • Market Study and research, locally and online. • Branding for American swan and also working

Worked as assistant designer for WOODLAND,where my responsible area was in development and design of theentire menswear collection of both ( shirts, t-shirt, sweatshirt,jacket)and bottom ( denim , jogger ,shorts ) for season.

Took care of designing custom made ethnic and westernwear for both Men and Women , also closely worked withthe tailor and other craftsman for development of the product.