- Leading strategic marketing and communication efforts aligned with FFSC's objectives, targeting stakeholders from industry experts to students and government agencies.- Shaping FFSC’s brand image through compelling stories that emphasize the importance of skill development in interiors and furniture sectors.- Overseeing multi-channel campaigns across social media, email, and online advertising to enhance reach and engagement.- Managing content creation, ensuring FFSC is recognized as a key knowledge source in the field.- Handling public and media relations, securing partnerships for positive coverage and a strong public image.- Organizing industry expos and events, fostering engagement and co-marketing opportunities with partners and local communities.- Monitoring KPIs, generating regular reports, and refining strategies to ensure continuous improvement.- Expertly managing budgets, balancing effectiveness and efficiency to maximize impact within financial limits.

Marketing Strategy Development:- Develop and implement comprehensive marketing strategies to increase brand visibility, drive traffic, and generate leads.- Analyze market trends and consumer insights to identify opportunities for growth and differentiation.- Collaborate with cross-functional teams to align marketing efforts with business objectives.Brand Messaging and Content Creation:- Create impactful brand videos, compelling copy, and visually appealing content that resonates with the target audience.- Ensure consistent brand messaging across all marketing channels and touchpoints.- Leverage storytelling techniques to emotionally connect with customers and build brand loyalty.Seminar/Workshop Planning and Execution:- Plan, organize, and execute engaging seminars and workshops to educate potential customers about our products/services.- Collaborate with subject matter experts and industry influencers to deliver insightful presentations.- Measure the success of each seminar/workshop and use feedback for continuous improvement.Media and Public Relations:-Establish and maintain relationships with media outlets, journalists, and influencers to secure media coverage.- Develop press releases, media kits, and other PR materials to highlight company achievements and events.- Monitor media coverage and social media conversations to manage the brand's reputation effectively.Performance Analysis and Reporting:- Track and analyze marketing campaigns' performance, website traffic, and lead generation metrics.- Provide regular reports and insights to management on the effectiveness of marketing initiatives.- Utilize data-driven insights to optimize future marketing efforts and achieve higher results.

 Ensuring strategy meets product focus.  Work closely with the Centre heads / Ops Managers to ensure top lineexpectations are met.  Managing profitability of the Centre by ensuring marketing spends arecommensurate with the turnover achieved.  Communicate the marketing plan and budgets to team members.  Monitor implementation of strategy by team members.  Periodically analysing MIS reports to draw inferences, trends and inputs tobe used for marketing.  Periodically analyse advertising and marketing spends to ensure marketingbudgets are utilized effectively.  Ensuring that all marketing, advertising and communication undertaken bythe department is in tune with the image of Suraksha and there is nodilution of the brand.  Providing inputs to COO/CEO / Directors on any facts/figures required for anypress releases Commissioning, undertaking market study from time to time to understandpricing of competitors, competitor’s activities and products offered.  Conduct a gap analysis to identify gaps in products and services beingoffered in the market and use the inputs for new products to be offeredand marketed by Suraksha.  Delegate responsibilities to team members and help them take onadditional areas of work (to get better understanding of other functionsand as a part of their career development process).  Identify competency gaps and areas for development and ensureappropriate training is imparted to them.

 Client Acquisition and taking care of existing Clientele.  Offering Marketing Consultancy Services Preparing Digital Pitch for client’s post evaluation of deliverables.  Work in-sync with client’s vision to get brands the maximum visibilitythough new age media.  Monitor the company & client’s social media accounts and offerconstructive interaction with users.  Attain maximum ROI on campaigns by co-coordinating with key partners.  Analyze the long-term needs of the company & client’s social mediastrategy and offer quarterly reports to the management and executiveteams that outline any necessary changes to the digital marketing plan.  Develop monthly reports on emerging social media trends that will besubmitted to the management and executive teams.  Our list of clients included mostly international brands.

- Preparation and execution of Marketing Plan (Offline & Online), Monthly Brand Review & Action Plan. - Carrying out effective digital media campaigns post evaluation & planning to attain maximum ROI by co-coordinating with key partners - Briefing to associated agencies and evaluating creative &communication vis-a-vis advertisement positioning statement. - Handling ATL & BTL activities of the region. - Responsible for constant Market Research for new and existing brands. Ensuring that brands equity is nurtured & nourished in keeping with strategic objectives. - Supporting the development and execution of marketing & branding strategy. Defining brand & its proposition & activation; handling its advertising concept, pricing, packaging, and promotion. - Co-ordinating with the sales department to implement & monitor marketing initiatives for the brand. - Carrying out effective media evaluation & planning by co-coordinating with key media providers for the Brand. - Planning, strategising as well as ensuring implementation of the strategies to achieve the brand objectives

• Managing events & exhibitions etc.• Preparing marketing calendar and Budgeting.• Product Launch.• Managing Loyalty program.• Responsible for Media management.• Responsible for marketing communication. • In shop branding execution and monitoring.• Marketing communication and Collateral development.• Digital Marketing and website management.• Responsible for display & signage management.• Managing consumer promotional activities like road show, mall activation, Marketing campaign etc.• Procurement of POS, promotional items, marketing gifts etc. • Creative agency and Vendor Management.