Vivek Bhatia Email and Phone Number
Imagine shopping online, feeling overwhelmed by choices for a loved one's birthday gift. Suddenly, tailored recommendations appear, guiding you to the perfect present within your budget. You feel understood, supported and make the purchase—a testament to the power of personalized experiences. I am driven by the conviction that personalized experiences like this at scale will enrich our quality of life.In my last 10 years in product, I have created and managed $200+ million businesses. My experience bridges business strategy, personalization, generative AI, and search expertise. I've also built signals to drive insightful user experiences using AI and LLMs.Some of the outcomes I have delivered include:📈 Drove a $0.2B surge in revenue from new ads and personalized search features from initiatives I led on YouTube Shorts and BrandConnect.🔧 For personalized healthcare software, I grew adoption by 20% through improvements to workflows and designing products to reach new user segments.As I've focused on personalization, I've come to realize that we are not in the Information Age as many claim. I believe we're still stuck in the Data Age:- We're on the cusp of transitioning into the Information Age- It's personalization at scale that will bridge the gap- Closing the gap is attainable through the innovative application of generative AI, a field where I have recently built expertise while at Google.The future of technology is personalized, and I'm here to bridge the information gap with innovative solutions.
- Website:
- google.com
- Employees:
- 219238
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Product Manager, Youtube AdsGoogle Aug 2022 - PresentBuilt products for YouTube Shorts and BrandConnect, YouTube’s influencer marketing platform:- Launched Shorts ads on the Search entry point and tablet devices, adding $0.2 billion in ARR- Accelerated conversion by 50% on BrandConnect through personalized creator search results and recommendations leveraging LLM approaches- Drove adoption of promoted creator video content by launching new ad formats- Reduced users’ time searching for creators by 80% on BrandConnect after… Show more Built products for YouTube Shorts and BrandConnect, YouTube’s influencer marketing platform:- Launched Shorts ads on the Search entry point and tablet devices, adding $0.2 billion in ARR- Accelerated conversion by 50% on BrandConnect through personalized creator search results and recommendations leveraging LLM approaches- Drove adoption of promoted creator video content by launching new ad formats- Reduced users’ time searching for creators by 80% on BrandConnect after streamlining the search flow and surfacing actionable creator channel metadata in results- Established and executed quantitative methods for human evaluations of YouTube search ad relevance and creator search results on BrandConnect Show less
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Group Product Manager (Upstream Marketing Manager)Abbott Apr 2021 - Jul 2022Santa Clara, California, United StatesDefined the product strategy (upstream marketing) for imaging and physiology diagnostics including software and hardware within a $1B interventional cardiology market:- After critical feedback, translated input from key opinion leaders in cardiology into a new major software release that was delivered quickly within constraints of regulatory approvals (~1 year) and grew adoption by double-digit %- Managed 2 direct product management reports- Defined product development processes… Show more Defined the product strategy (upstream marketing) for imaging and physiology diagnostics including software and hardware within a $1B interventional cardiology market:- After critical feedback, translated input from key opinion leaders in cardiology into a new major software release that was delivered quickly within constraints of regulatory approvals (~1 year) and grew adoption by double-digit %- Managed 2 direct product management reports- Defined product development processes for my new team to improve collaboration across functions Show less -
Sr. Global Product Manager, PhysiologyAbbott Aug 2017 - Mar 2021Santa Clara, CaCreated diagnostics for a $500MM market helping interventional cardiologists decide whether to stent:- Grew a previously declining portfolio by 20% by defining product and marketing strategy and launching 2 software products and 1 diagnostic guidewire (PressureWire)- Created a new revenue stream by introducing a new clinical capability in software (Coroventis) to diagnose microvascular dysfunction, increasing revenue by xx% in pilot markets- Managed 3 full-time and MBA intern… Show more Created diagnostics for a $500MM market helping interventional cardiologists decide whether to stent:- Grew a previously declining portfolio by 20% by defining product and marketing strategy and launching 2 software products and 1 diagnostic guidewire (PressureWire)- Created a new revenue stream by introducing a new clinical capability in software (Coroventis) to diagnose microvascular dysfunction, increasing revenue by xx% in pilot markets- Managed 3 full-time and MBA intern employees- Launched coronary physiology diagnostic tools (PressureWire, Coroventis) for interventional cardiologists; developed the product pipeline in close collaboration with clinicians, R&D, and Sales Show less
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Product ManagerAbbott Vascular Apr 2015 - Jul 2017Santa Clara, CaliforniaWorked on the US launch of Absorb (the "dissolving stent" for the heart) in a downstream product management role with a focus on launch strategy, logistics, and collaborating with physicians to launch this new therapy.
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EntrepreneurPixelspring Jul 2006 - Jul 2022Spearheaded a variety of software projects:- Built the Sparkbook iPhone App (2021), a smart phonebook for enriching relationships.- Built Wingtracer (2018), a software service that creates art and stats from your travel data- Attended YCombinator’s Startup School (2017). This is a selective (12% acceptance) 10-week program for learning how to build a better startup. I co-founded SlidesUp, a conference software platform, and used the resources to improve our own product.- Helped… Show more Spearheaded a variety of software projects:- Built the Sparkbook iPhone App (2021), a smart phonebook for enriching relationships.- Built Wingtracer (2018), a software service that creates art and stats from your travel data- Attended YCombinator’s Startup School (2017). This is a selective (12% acceptance) 10-week program for learning how to build a better startup. I co-founded SlidesUp, a conference software platform, and used the resources to improve our own product.- Helped small tech businesses establish their online identity by designing modern websites that clearly conveyed their brand and purpose; and by writing or editing content Show less -
Product Manager (Upstream)Heartflow, Inc Oct 2013 - Apr 2015Defined cardiologists’/radiologists’ needs with our cloud-based CT imaging test for the heart:- Discovered and prioritized customer needs to define novel virtual stent planning software- Developed and tested concepts for image quality assessment algorithms with customers- Facilitated GTM for HeartFlow’s core product by contributing to experiment design and CT imaging data analysis for 2 cardiology publications- I built software prototypes of some of the products on our roadmap… Show more Defined cardiologists’/radiologists’ needs with our cloud-based CT imaging test for the heart:- Discovered and prioritized customer needs to define novel virtual stent planning software- Developed and tested concepts for image quality assessment algorithms with customers- Facilitated GTM for HeartFlow’s core product by contributing to experiment design and CT imaging data analysis for 2 cardiology publications- I built software prototypes of some of the products on our roadmap in Python. Show less -
Project Manager And Business AnalystHeartflow, Inc Sep 2012 - Oct 2013Managed cross-functional and operational projects with a significant focus on developing systems to support the growth of Operations towards commercialization. I led efforts, in collaboration with cross-functional teams of Engineering, Operations, R&D, and Product Management personnel, to identify, define, and deliver several process automation projects that improved our technology and operational efficiency.
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Engineer AnalystHeartflow, Inc Jan 2012 - Sep 2012Responsible for case processing and process improvement projects within the Operations team.- Earned certification to read cardiac CT and create 3D models from imaging data- Organized data from a large clinical trial and was a major contributor to data analysis that reduced case failure by ##%- Led development and validation of a process automation software tool in Python
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Intern, Molecular DiscoveryBiogen Idec Jun 2011 - Dec 2011Cambridge, MaDeveloped a software solution for biomarker discovery from human samples. I wrote the software for differential data analysis within the MATLAB environment, and deployed it as a stand-alone application for use by our team. -
Graduate Research AssistantCenter For Nanoscience And Nanobiotechnology, Boston University May 2010 - Dec 2011Developed a high-throughput biosensor for clinical diagnostics and biomarker discovery using interferometric photonics and bioanalytic technology. Created usage protocols for the detection of protein biomarkers and was involved in the design of the imaging surface.
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Graduate Research AssistantBoston University School Of Medicine Aug 2007 - Dec 2011• Invented a method and device to reduce biological sample preparation time for mass spectrometry from weeks to days• Wrote several bioinformatics software programs for data analysis which were used in our lab’s publications and presentations• Wrote software to differentially analyze large-scale proteomics experiments• Developed a high-throughput biosensor that used optical and spectrometric modalities for detection of biomolecules
Vivek Bhatia Education Details
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Biomedical Engineering -
Product Management Executive Program -
Chemistry: Biochemistry, Classical Civilization
Frequently Asked Questions about Vivek Bhatia
What company does Vivek Bhatia work for?
Vivek Bhatia works for Google
What is Vivek Bhatia's role at the current company?
Vivek Bhatia's current role is Senior-Level Product Manager building personalized consumer experiences | Product @ Google.
What schools did Vivek Bhatia attend?
Vivek Bhatia attended Boston University, University Of California, Berkeley, Haas School Of Business, Boston University.
Who are Vivek Bhatia's colleagues?
Vivek Bhatia's colleagues are Michelle Brunner, Honghai Shen, Simone Bauer, Andrey Katkov, Walter Anderson, Jan Szabo, Now And Later.
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