-Spearheaded all marketing & branding strategies across the web and streamlined the process by duly strategizing & planning the go-to-market approach.-Led the development and execution of digital marketing strategies that resulted in a 35% increase in website traffic and a 20% increase in lead generation.Managed a team of 3 marketing freshers and collaborated with cross-functional teams to ensure brand consistency across all digital channels.-Carried out the email marketing strategy for the company, designed & enhanced the open rate of the mail campaigns. Optimized campaigns for maximum ROI and consistently achieved or exceeded KPIs.-Designed visually appealing landing pages on WordPress to enhance clicks & bring in more leads through email marketing.-Worked with different departments across the company, including solutions delivery, engineering, and project management, to develop new ideas and initiatives to enhance products/services.-Coordinated marketing events and promotions, including tech expos, and webinars.

Market Researcher & Content Writer for the CSR initiatives(Journeys of Change) of Mindtree Ltd, wherein I had to work with the Kirana stores(mom & pop stores) & make the store owner an independent entrepreneur.The project 'Journeys of Change' aimed at improving the business of the Kirana stores through technology. I was part of the team, which would go talk to the Kirana store owners & get to know about their business & lifestyle. Once done with the ice breaking, the team would make strategies along with the owner to improve or flourish the Kirana store business.With the in-house built software, the content was uploaded to the platform for the individuals to go through & work on the changes phase-wise to achieve the prescribed milestones that would help the owner/individual to reach his goals.Apart from market research, field visits & writing content, helped the team with content uploading & QA'ing the software(app) before the launch. Project 'Journeys of Change' was later shelved by Mindtree Ltd's parent organization L&T.