Vivek Kumar Sinha Email & Phone Number

Gurugram, Hr, In

Gurgaon

Leading product development, capability development & program management for Data Controls for Credit & Fraud Risk Data, Models, and Risk/Fraud Strategy Journeys, across US & International markets, for global Credit & Fraud Risk organisationLed product development & program management for Regulatory Modelling (CCAR, CECL, IFRS9) & AML (Anti-Money Laundering) for US & International markets for Credit & Fraud Risk

Gurgaon, Haryana, India

Leading global marketing campaign management team of 60+ colleagues engaged in E2E marketing campaign development (customer segmentation, eligibility and targeting) for American Express globally [US & 24+ International markets across LACC, EMEA & APAC regions] across all lines of business (Consumer, Corporate, OPEN, Small Business, Non Card Lending).Responsible for marketing segmentation, eligibility and targeting, ‘bespoke campaign’ development, campaign management, Advertising & Promotions Budget Management, target operating model development/implementation, organisational redesign, change management initiatives, marketing platform transformations, robotics/AI automation, new capabilities/innovations, process excellence, marketing control & compliance, and multi-market stakeholder management

Gurgaon, India

Leading Platform Marketing involving Membership Rewards (loyalty), Installment Lending, Global Network Partner (GNP) Marketing (i.e. marketing programs for AMEX Network cards issued by other Banks), Ezeclick (‘one click’ online express checkout), Emerging Payments, Digital/Mobile Innovation, Marketing Excellence & Process Excellence for ‘One India’ Business (Consumer & Corporate Cards)Responsible for product management, P&L management, strategic initiatives/partnerships, marketing campaigns, capabilities/innovation, business transformation, process excellence, marketing excellence, customer experience enhancement1) Awarded ‘2017 American Express Ed P. Gillian Award for Innovation’ for exceptional innovation involving AMEX Safekey Value-added Services (1 amongst 12 projects selected across AMEX worldwide)2) Awarded ‘2016 American Express President’s Award for Achievement’ for superlative achievement & excellence (Top 3% in AMEX)3) Awarded ‘2016 American Express Chairman’s Award’ for extraordinary contribution to American Express4) Nominated for ‘American Express Chairman’s Award for Innovation’ (2015 & 2016) for ‘Pay with Points’ innovations5) Participant of ‘2016 Aspire to Lead (A2L) Program’ – Top Talent/Hi-Potential Talent Development Program for India Business

London, United Kingdom

Responsible for Change Management, Operating Model Design, Growth Strategy, Target Operating Model, Product & Market Strategy, Process Design & Innovation, Project Management, Business Analysis, Payment Strategy (card/online/mobile/inter-bank payments), Payment Networks (VISA/MasterCard)Key Projects:1) Project 1: Divestment of Global Merchant Services (GMS) BU of one of the largest banks in the UK: ‘Post Deal Operational Separation’ for GMS BU divestment – change management, target operating model definition, fulfillment of forward TSAs/reverse TSA requirements, operational separation of acquiring & issuing operations, migration of people, process, property, technology, telephony and card authorizations (Chip & PIN, NFC Contactless Cards) to new acquiring entity, staff transfer to new acquiring entity, implementation planning/execution, key stakeholder management with existing & new entities and VISA Europe2) Project 2: Growth strategy, marketing strategy and operating model for one of the largest banks in Japan: Evaluated key card markets e.g. US, UK, Turkey, Korea, Canada, Italy & large 3rd party card processors for development of growth strategy, market assessment, marketing strategies and card operating model for achieving organic/inorganic growth

Gurgaon, India

Responsible for product management, P&L management, new product development, product & market strategy, financial modeling, strategic initiatives and partnerships, co-brand partnership management, competition benchmarking, credit risk underwriting programs, acquisition, activation/engagement/retention programs1) Managed credit card portfolios: Average Net Receivables (ANR) of > US$ 400 MM and Revenues of > US$ 55 MM2) Launched & managed Co-brand Card partnership with MakeMyTrip.com – India’s largest online travel portal3) Launched “Van Gogh Preferred Banking Platinum Credit Card” for High Net Worth card members4) Launched innovative “Secured Credit Card” with collateralized Fixed Deposits/Savings Accounts5) Partnered with MasterCard to launch “Signature-based Debit Card” to replace “Maestro Debit Card”6) Managed rebranding & restructuring of cards portfolio as part of merger of ABN AMRO with RBS7) Launched new Product Capabilities e.g. “Card-less ATM Cash Withdrawals” on ABN AMRO ATMs, Inter-Bank Fund Transfer System (NEFT) with RBI (Indian banking regulator), piloted “MasterCard MoneySend” – card to card payment system8) Managed strategic partnerships with payment networks (MasterCard & VISA)

Mumbai Area, India

Responsible for techno-business planning, strategic initiatives, new product development, product/market strategy, strategic alliance/partnership development, competition tracking, operational process and technology benchmarking1) Member of YES BANK’s start-up corporate development & strategy team working in incubation of direct/branch banking channels2) Conceptualised & designed product offerings for Debit Cards, Mobile, Internet, Phone, ATM, Branch Banking3) Developed “Branch of Future” (Bank’s nextgen branches) initiative with INTEL Global Innovation Centre4) Developed “Two Factor Authentication” model for bank transactions initiative with Portwise5) Developed “Speech Recognition-enabled Contact Centre” initiative with Scansoft, Avaya, and Servion6) Developed first ever “Total Technology & ATM Outsourcing” deal in Indian Banking space (Wipro/E-Funds International)7) Developed strategic alliances/partnerships with global organisations such as INTEL, CISCO, IBM, Wipro, i-Flex (Oracle Financial Services), Gartner Consulting, Wincor Nixdorf, and Portwise

Bangalore, India

Responsible for product management, business development, business strategy, strategic initiatives, business engagement models, new product development, product roadmap, product positioning, product/market research1) Incubated “Embedded Products & Intellectual Property (IP)” business at Tata Elxsi, achieved Product/IP sales worth US$ 0.7 MM (138% of US$ 0.5 MM target) in the first year of inception2) Developed product roadmap, go-to-market & business strategy for multimedia and semiconductor businesses3) Developed new business opportunities with clients/OEMs in US, Europe and Japan4) Exhibited multimedia products at “Texas Instruments Developer Conference, European Series” (Paris, Munich & Birmingham), Nov 2003 & technology tradeshow – “COMPUTEX TAIPEI 2003”, Taiwan, Sep 2003

Mumbai Area, India

Project: Develop marketing strategy and go-to-market for positioning a premium paint/enamel for two innovative market segments

Bangalore

Responsible for various stages of Software Development Lifecycle including requirements/functional specifications, software development, unit/system testing, software configuration management, and user documentation

Mba (Student Exchange Program), Finance, 3.78/4.0

- Concentration in Finance (Advanced Portfolio Management, Derivatives, Financial Econometrics)

Mba, Finance, Marketing, Top 18% Of Class (Class Rank: 23/128)

Activities and Societies: 1) Joint Secretary, "ITeration" (Information Management Club); 2) Member, "The Samaritans" (Community.

Bachelor Of Engineering (B.Eng.), Electronics & Communication Engineering, 8.11/10.0, Top 10% Of Class

Activities and Societies: 1) Vice President, Indian Association of College Going Scientists (IACGS); 2) Core Organizing Committee Member.

Education record

Education record

Education record