Vivek Mishra Email and Phone Number
I am an integrated Marketing professional with in-depth experience in developing impactful brand narratives & comprehensive marketing strategies that help make brands more desirable, generate revenues, and achieve strategic business goals.Have spearheaded strategy and content for leading brands in FMCG, Home Appliances, Education, Fashion & Lifestyle, and F&B industry executing multimedia campaigns across traditional and digital platforms including brand films, print & outdoor campaigns, social media creatives, digital marketing and PR.Orchestrated brand positioning campaign for 1000+ crore brand. Piloted consumer research work (Brand track reports and U&A studies). Managed online reputation, optimized digital campaigns & generated over 70% marketing qualified leads (MQLs).At present, I am steering the brand marketing helm at Global Schools Foundation (A leading K-12 education group with presence in 11 countries), our marketing strategies and digital campaigns have been pivotal in enhancing the desirability for ‘Global Indian International School’ fostering substantial growth for the school chain across North, West and South regions. The success in this role is underpinned by a robust strategy that leverages both traditional and digital platforms, and a collaborative partnership with stakeholders, agencies and vendors.For any further dialogue, please DM or write to me at vivekmishra26@gmail.com
Global Schools Foundation
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Sr. Marketing ManagerGlobal Schools Foundation Sep 2021 - PresentIndia* Achieved 11% Net revenue for AY ’23 through a comprehensive marketing plan that enhanced brand’s visibility, accelerated walk-ins and registrations * Amplified Social media engagements from an average of 27% to an impressive 65% organically* Successfully spearheaded the launch of 'GIIS Smart Campus' in Nagpur, orchestrating a comprehensive multimedia campaign spanning Print, Outdoor, Radio, Digital, PR, Cinema, and BTL promotions, Mall & Society activations* Generated 25K leads through paid digital campaigns - Meta, Google ads, and through Organic, Direct & Referrals* Garnered brand coverages in Tier 1 publications across multiple regions through press releases, authored articles, industry stories etc.* Efficient is using Hubspot (CRM software) for data mining and analytics* Responsible for external & internal communication for existing and new audiences -
Sr. Manager Brand MarketingEmxcel May 2020 - Aug 2021* Led the brand marketing team for SaaS products in E-commerce, Travel, Hospitality industry* Built tie-ups with industry bodies like ‘ASSOCHAM’ and ‘FICCI’ * Enhance brand ratings across google, glassdoor and social media platforms* Built the corporate website including research, design & development with SEO implementation, increase website visitors from 6% to 45%* Managed online reputation (ORM) across digital platforms (facebook, instagram, google, twitter, youtube, glassdoor, ambition box)* Created internal & external communication: Blogs/Whitepaper/Case Studies/Newsletters/Videos etc. -
Head Of Marketing & DigitalStellar Concepts Pvt Ltd Jul 2018 - Apr 2020New Delhi Area, India* Successfully launched brand 'Chili's' in Bhubaneshwar and 'Paul' in Gurgaon, showcasing brand expansion expertise* Conducted Chili’s India's first consumer research (U&A Study) & introduced an additional menu based on research findings* Accomplished 9% repeat footfalls while introducing customer loyalty programs * Enhanced online presence via partnerships with food aggregators – Zomato, Swiggy, Dineout* Spearheaded Influencer Marketing activities in key cities through tie-ups with 30+ bloggers* Executed tactical campaigns and promotional offers, driving sales and revenue* Dotted Line reporting to Chili’s international marketing team based in US* Responsible for Increasing restaurant ATS (average ticket size) * Tied-up with leading influencer marketers like EAT TREAT, CURLY TALES across multiple regionsand organized blogger’s meets for launches & promotions -
Senior Brand Services Director (Csd)Mullenlowe Lintas Group Jan 2017 - Jul 2018Gurgaon, India* Spearheaded the first ever brand positioning campaign for Havells; developed 6 TVCs aligning the brand message across all verticals* Orchestrated the Havells fans re-positioning campaign - ‘Decorate your 5th Wall, spanning across TV, Print, Radio, & Outdoor* Launched a digital film for ‘Dabur Honey’ that helped establish the brand as a 'Sugar Replacement' product, enhancing brand awareness and market share -
Account DirectorContract Advertising India Pvt., Ltd. Jul 2013 - Dec 2016Gurgaon, India* Handled brands like: Kenstar, Hindware, NIIT, Shell* Launched brand 'Queo’ (from Hindware group) as the most premium bath ware brand, devising celebrity led multimedia campaign* Showcased 'Queo' at the Acetech exhibition with comprehensive brand collaterals like brand film, brand book, AVs, stall design, brochure, and other marketing collaterals* Launched Kenstar Air Fryer and developed multiple TVCs for Kenstar Air Coolers -
Brand Services DirectorLowe Lintas Dec 2010 - Jun 2013Gurgaon, India* Crafted insightful creative briefs, that resulted in outstanding creative campaigns on brand ‘Parker’ & ‘Luxor’* Executed extensive print ad releases for Wills Lifestyle’s ‘Summer Spring’, ‘Autumn Winter’ and ‘Sale’ campaign* Spearheaded high-budget shoots for 'Wills Lifestyle'; collaborated with leading photographers to bring brand vision to life* Crafted packaging designs for brand Luxor, combining creativity, market insights to develop visually compelling brand aligned packaging solutions -
Account Exe/ Sr. Account ExeJwt Jan 2007 - Nov 2010Gurgaon, India* Handled 360 degree communication for following brands: Hotspot, World Bank, Spice Telecom, Common Wealth Games. * Created AVs for Common Wealth Games 2010 for inviting sponsorships from leading corporates* Actively strategized and advertised for each milestone for readiness for the CWG 2010 games* Worked on social awareness campaign for Himachal Sanitation project under WSP, WorldBank* Launched many tactical campaigns for Hotspot and Spice Telecom.
Vivek Mishra Education Details
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Delhi School Of CommunicationMarketing, Brand Management, Advertising, Pr, Events -
Institute Of Foreign Trade & ManagementBusiness Management -
Kcm School
Frequently Asked Questions about Vivek Mishra
What company does Vivek Mishra work for?
Vivek Mishra works for Global Schools Foundation
What is Vivek Mishra's role at the current company?
Vivek Mishra's current role is Brand Marketing | 16 years | Lowe Lintas | JWT | Marcom specialist with strong acumen in building brand narrative & drive revenue growth.
What schools did Vivek Mishra attend?
Vivek Mishra attended Delhi School Of Communication, Institute Of Foreign Trade & Management, Kcm School.
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