Vivek Mishra Email & Phone Number

India

* Achieved 11% Net revenue for AY ’23 through a comprehensive marketing plan that enhanced brand’s visibility, accelerated walk-ins and registrations * Amplified Social media engagements from an average of 27% to an impressive 65% organically* Successfully spearheaded the launch of 'GIIS Smart Campus' in Nagpur, orchestrating a comprehensive multimedia campaign spanning Print, Outdoor, Radio, Digital, PR, Cinema, and BTL promotions, Mall & Society activations* Generated 25K leads through paid digital campaigns - Meta, Google ads, and through Organic, Direct & Referrals* Garnered brand coverages in Tier 1 publications across multiple regions through press releases, authored articles, industry stories etc.* Efficient is using Hubspot (CRM software) for data mining and analytics* Responsible for external & internal communication for existing and new audiences

* Led the brand marketing team for SaaS products in E-commerce, Travel, Hospitality industry* Built tie-ups with industry bodies like ‘ASSOCHAM’ and ‘FICCI’ * Enhance brand ratings across google, glassdoor and social media platforms* Built the corporate website including research, design & development with SEO implementation, increase website visitors from 6% to 45%* Managed online reputation (ORM) across digital platforms (facebook, instagram, google, twitter, youtube, glassdoor, ambition box)* Created internal & external communication: Blogs/Whitepaper/Case Studies/Newsletters/Videos etc.

New Delhi Area, India

* Successfully launched brand 'Chili's' in Bhubaneshwar and 'Paul' in Gurgaon, showcasing brand expansion expertise* Conducted Chili’s India's first consumer research (U&A Study) & introduced an additional menu based on research findings* Accomplished 9% repeat footfalls while introducing customer loyalty programs * Enhanced online presence via partnerships with food aggregators – Zomato, Swiggy, Dineout* Spearheaded Influencer Marketing activities in key cities through tie-ups with 30+ bloggers* Executed tactical campaigns and promotional offers, driving sales and revenue* Dotted Line reporting to Chili’s international marketing team based in US* Responsible for Increasing restaurant ATS (average ticket size) * Tied-up with leading influencer marketers like EAT TREAT, CURLY TALES across multiple regionsand organized blogger’s meets for launches & promotions

Gurgaon, India

* Spearheaded the first ever brand positioning campaign for Havells; developed 6 TVCs aligning the brand message across all verticals* Orchestrated the Havells fans re-positioning campaign - ‘Decorate your 5th Wall, spanning across TV, Print, Radio, & Outdoor* Launched a digital film for ‘Dabur Honey’ that helped establish the brand as a 'Sugar Replacement' product, enhancing brand awareness and market share

Gurgaon, India

* Handled brands like: Kenstar, Hindware, NIIT, Shell* Launched brand 'Queo’ (from Hindware group) as the most premium bath ware brand, devising celebrity led multimedia campaign* Showcased 'Queo' at the Acetech exhibition with comprehensive brand collaterals like brand film, brand book, AVs, stall design, brochure, and other marketing collaterals* Launched Kenstar Air Fryer and developed multiple TVCs for Kenstar Air Coolers

Gurgaon, India

* Crafted insightful creative briefs, that resulted in outstanding creative campaigns on brand ‘Parker’ & ‘Luxor’* Executed extensive print ad releases for Wills Lifestyle’s ‘Summer Spring’, ‘Autumn Winter’ and ‘Sale’ campaign* Spearheaded high-budget shoots for 'Wills Lifestyle'; collaborated with leading photographers to bring brand vision to life* Crafted packaging designs for brand Luxor, combining creativity, market insights to develop visually compelling brand aligned packaging solutions

Gurgaon, India

* Handled 360 degree communication for following brands: Hotspot, World Bank, Spice Telecom, Common Wealth Games. * Created AVs for Common Wealth Games 2010 for inviting sponsorships from leading corporates* Actively strategized and advertised for each milestone for readiness for the CWG 2010 games* Worked on social awareness campaign for Himachal Sanitation project under WSP, WorldBank* Launched many tactical campaigns for Hotspot and Spice Telecom.

Pg In Communication, Marketing, Brand Management, Advertising, Pr, Events

Bachelor Of Business Administration - Bba, Business Management

Education record