Vivek Mohan Email & Phone Number

Chandigarh, India

Gurugram, Haryana, India

Chandigarh, India

• Leading the team of Two ZMM in coordination with SBU Head,5 ZSM and 44 territory managers responsible for annual business of 260 Cr for the entire SBU• Responsible for Sales and Marketing, P& L for the SBU• To manage the product range within each geographical location in collaboration with sales, market development, market positioning and new product launches.• Executed daily sales tracking and visibility activities at ground level through a team of Sales & Marketing• Develop and implement promotion budget and product positioning strategies.• Monitoring competitor’s activity and accordingly planning with Product management Team.• Analysing, developing and implementation of market development plans for maximum revenue generation by categorizing the territory in different Market units• Working cross functionally with sales, central market communication, Marketing agencies and finance team for effective execution of marketing plans• Spearheading operations pertaining to mass media & communication management wherein taking care of market promotion and advertising campaign of the company on TV, Radio, Print, Video on Wheel, etc. Hands on Experience of handling ATL/BTL activities for leading products. Develop and implement promotion budget and product positioning strategies.• Develop territory wise/product wise market plan for the full year to achieve the assigned sales targets of a SBU based on Market units.• Delivered a comprehensive performance management process to continually monitor and develop the marketing team including collaboratively setting individual goals and identifying training needs.• Guide sales team in identifying the right product fit against competition.

Ludhiana Area, India

• Identified and networked with financially strong and reliable channel partners, resulting in deeper market penetration and improved market share.• Developed new business partners to expand product reach in the market and coordinating with the dealers to assist them to promote the product.• Revenue Delivery & successful establishment of product in the Region• Formulating and implementing sales strategies and handling activities like reviewing sales and distribution, sales planning and managing receivables thereby improving cash flow.

Key DeliverableA.Sourcing 1.Mapping and exploring the key vegetable production areas for expanding the sourcing base for F&V segment.2.Preparing and implementing the periodic procurement plan as per the seasonal availability.3.Constantly evaluate suppliers on price, quality and schedule adherence and provide feedback with suggestions for improvementB.Supply Chain Management1.Setting up of aggregation centers, selection of lead farmers and developing robust commercial model at local level as well as at national level.2.Managing the back end Supply Chain to achieve specified targets of cost and quality, ensuring statutory compliance and risk mitigation.3.Constantly analyze and evaluate the value chain of the materials which are procured, with an objective of strategizing and achieving cost reduction..4.Fore casting demand and supply and market movements and preparation of short and long term procurement plan basis the market movement.5.Collecting and evaluating of Market data on commodities procured and benchmarking quality and pricing with the market.6.Stabilized and operationalize the COOP centre for the supply of produce to different locations and trained the cooperator staff to take charge of their deliverables.7.Planning and monitoring COOP operations including storage, inventory control and logistics on day to day basis.C. Farm Extension1.Implementing the DIRECT FARM programme of the company in different vegetable producing areas in the states of Punjab, Haryana, UP and Delhi.2.Identify key agronomic gaps and design agronomic interventions to improve quality and yield there by increasing the farmer’s income.3.Coordinate the involvement of the various agencies involved in the field Agri-Inputs and Agri-extension in the programme so as to facilitate flow of information and transfer of technology leading to effective adoption and ensuring WIN-WIN situation.

Management In Agribusiness, Agriculture, General

Msc Agronomy, Agronomy

Bsc-Forestry