With over 12 years of experience in the Consumer Electronics and Gadget Protection sector, I am a results-driven Sales & Business Development leader renowned for my ability to launch, scale, and manage brands from inception to market leadership. My expertise spans across Retail Sales & Marketing, Category Management, Client Relationship Management, Sales & Distribution, and Business Development.Key Achievements:- Spearheaded the nationwide launch of JUICE, a new brand for third-party Apple accessories, establishing a competitive market presence.- Managed 550+ GT stores and 150+ Apple stores in East & North India.- Awarded Best Consistent Performer, Best Fire Fighter, and Game Changer at national AOP meets.- Led market leadership within 13 months at OnsiteGo.- Expanded distribution footprint from 0 to 150+ dealers at Toffee Insurance.- Achieved a 187% business value increase at OneAssist within 2 quarters.- Managed 52 Reliance Retail Stores(Now My Jio Store) with an annual turnover of 120+ CR.Core Competencies: Retail Sales, Key Account Management, Business Development, Strategic Partnerships, Negotiation, and Team Leadership.
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General Manager - Sales And BdOnsitegoNoida, Up, In -
Regional Business Head - DgmOnsitego Apr 2024 - PresentNoidaLeading Sales and Business Development for OnsiteGo products in the Electronic Gadgets, Consumer Electronics, and Appliances sectors, I specialize in driving sales and expanding revenue across Large Format Retail (LFR), Regional Retail (RRF), Modern Trade (MT), General Trade (GT) channels, as well as Enterprise Partners. My approach is rooted in developing and executing competitive strategies that ensure market penetration and sustained growth.I successfully spearheaded the nationwide launch of JUICE, a cutting-edge brand focused on third-party accessories for Apple products, positioning it as a key player in a competitive market. I oversee the accessories business for Juice across India’s Apple Channel, ensuring brand recognition and market share expansion.My responsibilities encompass: • Partner Acquisition & Relationship Management: Building strong, long-term relationships with partners to ensure mutual growth and success. • Business Planning & Execution: Crafting strategic plans to expand customer bases and penetrate new geographies, with a focus on scaling up WoD (Width of Distribution). • P&L Management: Overseeing profit and loss to ensure the financial health of operations while driving profitability. • Team Leadership & Development: Leading and mentoring teams to achieve business objectives and foster a culture of excellence. -
State Business HeadOnsitego Apr 2022 - Mar 2024Noida, Uttar Pradesh, IndiaSuccessfully managed major retail chains such as APR/AAR in East and North India, specializing in Gadget Protection Plans and Extended Warranties. Achieved a turnover of 68-70 Crores in revenue, overseeing operations in over 150 exclusive Apple stores.Awarded Best Fire 🔥 Fighter (2022-2023)Winning International Trip 🇹🇭 (2022-2023)Awarded Best Going The Extra Mile Award (2023- 2024) -
Area Business Head - SalesOnsitego Nov 2020 - Mar 2022Noida, Uttar Pradesh, IndiaProfitable region even during Covid - 19 Period (2021-2022). Awarded Best Game Changer (2020-2021)Awarded Best Consistent Performer (2021-2022) -
Assistant Sales ManagerToffee Insurance Sep 2019 - Oct 2020Noida, Uttar Pradesh, IndiaSuccessfully launched Toffee Insurance in GT & MT Segments through Apple & Consumer Electronics stores.Introduce Toffee Insurance Powered by Bharti Assist (Now Across Assist) for Apple Premium & Authorized Reseller Chains. -
Territory Sales ManagerOneassist Consumer Solutions Jan 2018 - Aug 2019Noida, Uttar PradeshTaking Care of Gadgets Protection and Home Appliances Extended Warranty.Prepared sales presentations for clients showing success and credibility of products.Set and achieved sales targets for region.Managed and motivated sales team to increase revenue.Held weekly meetings with ISP's to identify techniques to overcome sales obstacles.Handling 150+ Store's General & Modern Trade Market in Noida/ Gr. Noida & Ghaziabad ; handled a turnover of 15-16 Crores Revenue. -
Cluster ManagerReliance Retail Jan 2016 - Dec 2017Agra, Uttar Pradesh, IndiaOversaw 52 stores with 240 people an annual turnover of 90+ Crores (Reliance Digital xPress Mini - My Jio Stores)Responsible for store budgeting and P&L,shrinkage control, training & developing team, inventory management, SOP Modulation in store, and visual merchandising. Responsible for driving bottom line along with maintaining healthy business share for the category along with merchandising guidelines and space productivity. Possess Experience in Store Operations for Improving Sale & Profitability.Development of high performing team, SOP adherence, P&L trending.Deft in Understanding and Acting on Sales Opportunities created by the Competitive Environment,Customer needs Company capabilities as well as changing environment.An effective communicator with very good presentation skills and abilities in forging business partnerships, leading teams and establishing beneficial relationships with key players in the industry.Handling Store's Operations of West UP. -
Store ManagerReliance Retail Oct 2014 - Dec 2015Agra , IndiaPlanning and Monitoring Operations, Materials, Commercial & Banking activity of store.Ensuring store compliance with all health & safety regulations and security and hygiene protocols; conceptualising visual merchandising displays, windows & design of retail outlets for maintenance of Lifestyle retail store image. -
Store ExecutiveThe Mobile Store - India Aug 2012 - Sep 2014Agra, Uttar Pradesh, IndiaStore handling, Stock,Shrinkage Control, Management, Product Knowledge & Sales.
Vivek Parmar Education Details
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Bachelor'S Degree -
Mathematics -
Uttar Pradesh BoardMathematics
Frequently Asked Questions about Vivek Parmar
What company does Vivek Parmar work for?
Vivek Parmar works for Onsitego
What is Vivek Parmar's role at the current company?
Vivek Parmar's current role is General Manager - Sales and BD.
What schools did Vivek Parmar attend?
Vivek Parmar attended Dr. B. R. Ambedkar University, Agra, Central Board Of Secondary Education, Uttar Pradesh Board.
Who are Vivek Parmar's colleagues?
Vivek Parmar's colleagues are Radhika Kadam, Sekh Aslam, Nasir Abbas, Aditya Pradhan, Saurabh Saurabh, Pooja Manchekar, Shweta Raj.
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Vivek Parmar
Embedded Software Engineer | B.Tech In Electronics & Communication | Ldce 2023 GraduateAhmedabad -
Vivek Parmar
Business Head - Saas | Driving Growth | Leadership Catalyst | Forging Strategic Partnership | Mastering Market Penetration & ExpansionNagpur -
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