Vivek Ramachandran

Vivek Ramachandran Email and Phone Number

Digital Marketing Strategist | Paid Search and Retail Media Specialist @ The AdTech Team
Plano, TX, US
Vivek Ramachandran's Location
Plano, Texas, United States, United States
Vivek Ramachandran's Contact Details

Vivek Ramachandran personal email

About Vivek Ramachandran

Certified digital marketing professional with 14 years of experience in the domain and strong knowledge of Display, Social, Programmatic, Creative Services, and Global Client servicing. Highly motivated professional with strategic, results-oriented experience who possesses outstanding relationship building, creative problem solving, and project management skills.

Vivek Ramachandran's Current Company Details
The AdTech Team

The Adtech Team

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Digital Marketing Strategist | Paid Search and Retail Media Specialist
Plano, TX, US
Vivek Ramachandran Work Experience Details
  • The Adtech Team
    Digital Marketing Strategist | Paid Search And Retail Media Specialist
    The Adtech Team
    Plano, Tx, Us
  • Freelance
    Freelance
    Freelance Oct 2023 - Present
    Plans and executes all web, SEM, Programmatic marketing, email, social media, and display advertising campaigns.Create messaging, marketing materials, and ad copies to sell or promote services.Creating eye-catching advertising, logos and other marketing materials for using design software tools.Creating the design and layout of a website or web pages (HTML, CSS, JavaScript).
  • Bizdata Technologies Private Limited
    Sem Specialist
    Bizdata Technologies Private Limited Jul 2023 - Sep 2023
    Chennai, Tamil Nadu, India
    Manages around $90k worth of accounts and maintains overall account's pacing andKPIs daily.Supports the generation of new paid search campaigns, ad groups, keywords, andaccounts and aid in the creation of new paid search marketing initiatives.Maintains and monitors keyword bids, accounts for daily and monthly budget caps,impression share, quality score, and other important account metrics.Generates weekly and monthly reporting for all major metrics, goals tracking, revenuetracking, and other paid search initiatives.Monitors and administers web analytics tools, reports, and key reporting tools, andpoints out key areas of importance in accordance with company goals.Optimizing copy and landing pages for search engine optimization. Performing ongoingkeyword research including discovery and expansion of keyword opportunitiesIn-depth experience in analyzing with website analytics tools (e.g., Google Analytics,NetInsight, Omniture, WebTrends).Uses Google Tag Manager to customize various aspects of the ads and track engagementacross a wide range of different touchpoints in the PPC campaigns.
  • Bizdata Technologies Private Limited
    Associate Manager Programmatic
    Bizdata Technologies Private Limited Mar 2022 - Jul 2023
    Chennai, Tamil Nadu, India
    Responsibilities include initial diagnosing and resolving product issues at the level of Tier2.Help escalating to technical support engineer with all necessary information and monitor the progress until the problem resolve.Subject matter expert on Amobee Platform (DSP, DMP, Broadcast/TV, etc.).Understand best practices for campaign setup and execution, troubleshoot end-to-end issues, help provide resolution to escalated issues.Collaborate with development engineers and technical experts to troubleshoot issues.Understand and provide explanations to non-technical people about the functionality of the different platforms.
  • Paragon Digital Services
    Quality Assurance Manager
    Paragon Digital Services Nov 2020 - Dec 2021
    Chennai, Tamil Nadu, India
    * Testing and sampling advertising campaigns, ensuring they meet set standards and specifications* Developing quality control policies and standards for the project teams to follow* Training SMEs on the quality control processes and policies* Overseeing quality control processes, and a team of QA specialists* Conducting in-house audits of Quality checklists and documentation
  • Paragon Digital Services Pvt Ltd
    Manager
    Paragon Digital Services Pvt Ltd Apr 2018 - Oct 2020
    Chennai, Tamil Nadu, India
    * Supervised a team of 80+ professionals for social media and display campaigns for big multi-million dollar events of high profile clients.* Creating solution-based executive plans to achieve business goals.* Conducting and maintaining a high-level of interaction with customers through various digital marketing channels.
  • Paragon Digital Services Pvt Ltd
    Account Manager
    Paragon Digital Services Pvt Ltd Apr 2016 - Nov 2019
    Chennai Area, India
    * Lead the Media Ops relationship with assigned clients and their agency partners* Acting as the main point of contact for servicing clients and resolving client issues in a timely manner.* Manage client request queue and priorities and ensure proper workload allocation and bandwidth management. This includes assisting team with coverage to ensure Sales accounts are properly managed and requests are executed within standard turnaround times.* Build strong, long-term client relationships and maintain frequent contact* Manage digital strategies, operations and requirements* Participate in system, tool, and process improvements* Stay in tune and up to date with all new tools, products, platforms, Ad products and their capabilities to ensure proper education of the team.* Facilitate recurring meetings that review status of all campaigns to ensure optimal monetization and execution.
  • Paragon Digital Services Pvt Ltd
    Associate Account Manager
    Paragon Digital Services Pvt Ltd Apr 2015 - Mar 2016
    Chennai Area, India
    • Providing technical consulting, creative troubleshooting, and quality assurance testing to make sure the ads go live without errors and on time.• Daily management includes delivery, pacing, tracking, QC, monitoring performance, optimization and analysis and reporting of ad campaigns on a regular basis to meet client performance goals.
  • Paragon Digital Services Pvt Ltd
    Campaign Manager
    Paragon Digital Services Pvt Ltd Apr 2013 - Mar 2015
    Chennai Area, India
    • Providing technical consulting, creative troubleshooting, and quality assurance testing to make sure the ads go live without errors and on time.• Daily management includes delivery, pacing, tracking, QC, monitoring performance, optimization and analysis and reporting of ad campaigns on a regular basis to meet client performance goals.
  • Paragon Digital Services Pvt Ltd
    Ad Trafficker
    Paragon Digital Services Pvt Ltd Sep 2011 - Mar 2013
    Chennai Area, India
    - Expertise in Ad Campaign creation, Testing, Reporting, Day to Day Campaign Management and Optimization.- Troubleshoot delivery and creative issues (Test and QA advertising materials, which includes assuring correct display on common browsers, the creative meets specs and click-through works properly.)- Monitor daily ad performance and make optimization recommendations, manage campaigns throughout the flight, ensure delivery meets all campaign requirements.
  • Softorix Technologies Private Limited
    Java Programmer
    Softorix Technologies Private Limited Jun 2010 - Aug 2011
    Chennai Area, India
    - To create a block diagram of task, module, component, db connection.- To assign the task to team members.- To perform the verification and Validation.- Expertise in Java technologies including Core Java, J2EE, Applet.- Familiar with database concepts, worked with MS-SQL server, My-SQL, DB2.- Strong working knowledge in working with SQL, MS Excel and preparing management reporting.

Vivek Ramachandran Skills

Campaign Management Digital Marketing Display Advertising Doubleclick Email Marketing Online Advertising Google Adwords Advertising Atlas Mediamind Online Marketing Jsp Media Planning Google Analytics Digital Media Core Java Javascript Ad Serving Sem Html5 Css Adobe Photoshop Omniture Google Ads Ppc Social Media Marketing Digital Strategy Mobile Marketing Facebook Marketing Social.com Programmatic Media Buying Dart Search Mediaplex Creative Design Google Apps Script Vbscript People Management Operations Management Quality Control Management Team Management Team Building Strategic Planning Global Client Management Leadership Media Strategy Html Project Management Troubleshooting Social Media

Vivek Ramachandran Education Details

  • Loyola College
    International Business
  • Sriram Engineering College
    Sriram Engineering College
    Information Technology
  • Pckg Govt Hr Sec School
    Pckg Govt Hr Sec School
  • Government Boys Higher Secondary School
    Government Boys Higher Secondary School
    Sslc

Frequently Asked Questions about Vivek Ramachandran

What company does Vivek Ramachandran work for?

Vivek Ramachandran works for The Adtech Team

What is Vivek Ramachandran's role at the current company?

Vivek Ramachandran's current role is Digital Marketing Strategist | Paid Search and Retail Media Specialist.

What is Vivek Ramachandran's email address?

Vivek Ramachandran's email address is vi****@****ail.com

What schools did Vivek Ramachandran attend?

Vivek Ramachandran attended Loyola College, Sriram Engineering College, Pckg Govt Hr Sec School, Government Boys Higher Secondary School.

What skills is Vivek Ramachandran known for?

Vivek Ramachandran has skills like Campaign Management, Digital Marketing, Display Advertising, Doubleclick, Email Marketing, Online Advertising, Google Adwords, Advertising, Atlas, Mediamind, Online Marketing, Jsp.

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