Marketing Manager experienced in planning and executing marketing & communications strategies that have successfully supported business growth. I work closely with senior management teams to understand the company, customers, industry, competitors & future plans to devise meaningful and practical marketing plans that help achieve business goals. My experience includes improving customer experiences on digital touchpoints and running campaigns focused on improving brand awareness, lead generation, customer loyalty, and growing revenue through a variety of channels such as paid digital advertising (search, display, social & affiliates), SEO, print, radio, industry partnerships, email marketing and marketing automation. I have hands on experience with working on platforms related to digital advertising, marketing automation (Marketo, HubSpot, & ActiveCampaign), email marketing, CRM, website CMS, social media and tracking & analytics. This helps set realistic expectations and goals while working with a team and with agency partners.Formal education and training in business, commerce, consumer behaviour and marketing communications has laid a strong foundation and have been instrumental in my efforts to help businesses grow.