As the Head of Digital Marketing Services & Products at Vinove Software & Services Pvt. Ltd., I have been instrumental in driving digital growth and innovation for multiple brands, including ValueCoders.com, Workstatus.io, PixelCrayons.com, and Invoicera.com.Strategic Leadership & Team Management:Built and led a high-performing team of 60+ digital marketing professionals, fostering a culture of excellence and continuous learning.Performance Marketing Excellence:Devised and executed data-driven performance marketing strategies that boosted ROI by 50%.Optimized Omni-channel campaigns across SEO, SEM, and social media, resulting in a 40% reduction in cost per lead.Lead & Demand Generation Mastery:Engineered robust lead generation processes, elevating inquiries to over 1,500+ per month.Increased qualified leads by 60%, contributing to a 25% year-over-year growth in sales revenue.SEO & SEM Achievements:Achieved top-10 Google rankings for over 1,500 competitive keywords, driving organic traffic growth by 70%.Conducted technical SEO enhancements that improved website load times by 35%, enhancing user experience and search rankings.SaaS Product Marketing Success:Led full-funnel marketing automation for SaaS products like Invoicera and Workstatus.io, resulting in a 35% increase in user sign-ups and a 20% boost in user retention rates.Marketing Automation & Tool Integration:Content & Social Media Strategy:Orchestrated a content marketing strategy that increased website engagement by 45% through blogs, whitepapers, and PR initiatives.Conversion Rate Optimization (CRO):Implemented A/B testing and user experience enhancements that improved conversion rates by 15%.Collaborated with UI/UX teams to redesign websites, reducing bounce rates by 30% and increasing average session duration by 25%.Strategic Partnerships & Affiliate Marketing:

Digital Transformation & Innovation:Led company-wide digital transformation initiatives, integrating advanced martech stacks to streamline operations.Pioneered the use of AI in marketing, enhancing personalization and customer engagement.Strategic Planning & Execution:Developed and implemented omni-channel marketing strategies that increased customer retention by 30%.Executed product marketing campaigns that contributed to a 25% increase in market share.Team Leadership & Development:Managed and mentored a diverse team, fostering a culture of agility and innovation through agile marketing methodologies.Spearheaded professional development programs focused on analytics and insights, customer journey mapping, and storytelling in marketing.

Summary:-Have 12+ years in the areas of end-to-end Project,Product Management/ Implementation, Web-based Application Development.-Experienced in requirements analysis and technical systems design, development and implementation-experience in developing new architectural designs -Excellent in project and client management -Knowledge in Caching [Memcache , Redis] , Search,[ Solr, Elastic], Application Performance, Security[ Sql Injection, Cross Site Encryption, Click Jacking, PCI Compliance], Database Design.-Knowledge in HIPAA compliance for Medical Industry.Key Responsibilities:-Managing architectural designs for various projects using LAMP Stack, API Development.-Preparing the technical design for a project and estimate the project cost -Analyzing client's needs and identifying the technology required to achieve goals -Motivate and mentor the team members along with training Program me.-Interfaced with external systems by defining common XML/JSON schema -Improved the existing design by minimizing the dependencies between the various layers of the system -Assisting the technical team in their design and development tasks, Database DesigningTECHNICAL SKILLS :-PHP Frameworks : YII , Zend Framework , Code Ignitor -Ajax, JQuery, Java script, JSON, CSS, Xhtml/Html, XML API[ Rest & SOAP] -Domain : E-commerce, Invoicing, CMS, Ad Network, Social Network, B2B & B2C applications,SAAS application, Education, Online food ordering system, Project Management, Health-care etc.-Open Source Frameworks: Drupal, Magento, Wordpress-Custom API development-Wire framing Tools: Axure,-Development Models: Agile, waterfall.-Project Management Tools: JIRA, Basecamp, TeamWorkPm, GanttChart, Mantis.

Manage Projects/Product Development

Manage Projects/Product Development

I am working here a Senior Programmer cum Team Leader. Manage more than 100+ dynamic sites successfully.