Vivek Balasubramanian
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Vivek Balasubramanian Email & Phone Number

VP Product Growth at Roofr
Location: San Francisco Bay Area, United States, United States 14 work roles 3 schools
1 work email found @influitive.com 1 phone found area 647 LinkedIn matched
4 data sources Profile completeness 100%

Contact Signals · 1 work email · 1 phone

Work email v****@influitive.com
Direct phone (647) ***-****
LinkedIn Profile matched
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Current company
Roofr
Role
VP Product Growth
Location
San Francisco Bay Area, United States, United States
Company size
11 employees

Who is Vivek Balasubramanian? Overview

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Quick answer

Vivek Balasubramanian is listed as VP Product Growth at Roofr, a company with 11 employees, based in San Francisco Bay Area, United States, United States. AeroLeads shows a work email signal at influitive.com, phone signal with area code 647, and a matched LinkedIn profile for Vivek Balasubramanian.

Vivek Balasubramanian previously worked as VP, Product Growth at Cockroach Labs and Senior Director, Product Growth and Serverless at Cockroach Labs. Vivek Balasubramanian holds Msc, Management from Lancaster University.

Company email context

Email format at Roofr

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{first}@influitive.com
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AeroLeads found 1 current-domain work email signal for Vivek Balasubramanian. Compare company email patterns before reaching out.

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Profile bio

About Vivek Balasubramanian

I am Product Management leader who specializes in Product-led Growth and Product-led Sales motions at high growth, SaaS (Software-as-a-Service), Cloud-based companies. I own the onboarding, monetization, retention and expansion surface areas in product. I am accountable for key metrics around Acqusition, Activation, Engagement, Adoption and Retention. Key part of my role is to up level context for execs, and build high-functioning, high-trusting teams.Keywords that match my skills: Product Management, Product led growth strategy, PLG, Product Growth mindset, 0 to 1, scaling products, Growth PM, A/B testing, Metrics modelling, Product adoption, Tests & Experiments, Product growth, Customer acquisition, New user onboarding, customer retention, referrals and upsells, B2B SaaS, Fintech, Shopify, Shopify Plus, Flywheel, Self-serve automation, PQL, Product-led Sales, Team building, leadership, heading diverse cross functional teams, Revenue and Demand generation, Marketing data management, Marketing automation Funnel Experiments, Lifecycle marketing, Pipeline/Funnel management, Marketing Operations - Marketo, Eloqua, Hubspot, & Salesforce.com, Account Based marketing, SQL, Mode Analytics, Full funnel reporting, Amplitude, Full Story, Tableau, Looker, SEM, SEO, Conversion optimization, Paid Social (LinkedIn), email marketing

Listed skills include Digital Marketing, Seo, E Commerce, Online Marketing, and 37 others.

Current workplace

Vivek Balasubramanian's current company

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Roofr
Roofr
VP Product Growth
California, United States
Website
cockroachlabs.com
Employees
11
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14 roles

Vivek Balasubramanian work experience

A career timeline built from the work history available for this profile.

Vp Product Growth

Roofr

California, United States

Vp, Product Growth

Current
Cockroach Labs

New York, NY, US

I head Product Growth at Cockroach Labs. My charter includes:- Defining the Product-Led Growth and Product-led Sales principles, and strategy for Cockroach Labs- Owning the self-serve motion for the SMB market- Creating a product-assist/sales-assist monetization motion for the enterprises- Building a best-in-class product growth team from the ground up.

Feb 2023 - Present

Senior Director, Product Growth And Serverless

Cockroach Labs

New York, NY, US

As highlights, I launched our Serverless product into General Availability from bet, grew Serverless usage by 321% and revenue by 352%. As a result, I was promoted to VP, product growth.

Apr 2022 - Feb 2023

Vp Product Growth

Wave Hq

Toronto, Ontario, CA

WaveHQ is a fin-tech company with multiple products, and hundreds of thousands of users. I acted as the GM of the Onboarding Product area and business unit. I was accountable for user onboarding, ecosystem monetization and user lifecycle Growth. As the head of Product Growth, I established the guiding principles, overall strategy, a metric framework that.

Jan 2022 - Mar 2022

Director, Product Growth

Wave Hq

Toronto, Ontario, CA

- Launched a new, proprietary metric system called FAE (First Activation Event) - Changed the Growth trajectory of the Wave Payments- Over the years, doubled the number of FAEs and FAE rate by ~63%- FAEs retained at a much higher rate [~40% higher] and FAEs resulted in 30x more revenue than non-FAEs- Got promoted to VP of Product Growth

Jan 2019 - Dec 2021

Growth Ops (Head Of Growth For Shopify Plus)

Shopify

Ottawa, ON, CA

Led Product Growth and Demand Gen at Shopify. I owned the Shopify core-to-plus upgrade experience, and growth. I was accountable for generating the Product-led Sales pipeline for Shopify Plus. I managed a team of marketers, marketing ops, product manager, and product designers.- Integral to doubling the customer based in a year's time- Built the growth.

Sep 2016 - Jan 2019

Marketing Operations Manager

Influitive

Toronto, Ontario, CA

Marketo & Salesforce.com: Funnel/Pipeline Optimization, Lead nurture, Lead scoring, Paid marketing programs (Google adwords, LinkedIn, Twitter, Facebook, Content Syndication partners and CPL vendors), Reporting, Analytics (Google Analytics), & SEO.

Apr 2015 - Aug 2016

Demand Generation Consultant

Mass Engines

Toronto, Ontario, CA

Marketing Automation, Data standardization, Lead scoring, Lead nurturing - Eloqua, Salesforce.com

Apr 2014 - Apr 2015

Digital Marketing Lead

Happyfox

Irvine, California, US

HappyFox is a product of Tenmiles Technologies, a software product company.

Jan 2013 - Nov 2013

Campaign Management, Consultant

Accenture

Dublin 2, IE

Aug 2012 - Apr 2013

Senior Executive, Digital Marketing

Wipro

Bangalore, Karnataka, IN

SEO, SEM, Social Media, Mobile App creation

Jun 2011 - Jun 2012

Online Sales Executive

Copybook

GB

May 2009 - Dec 2009
Team & coworkers

Colleagues at Roofr

Other employees you can reach at cockroachlabs.com. View company contacts for 11 employees →

DN David Noonan David Noonan Colleague at Roofr Austin, Texas, United States, United States View → JN Jiyaad Naeem Jiyaad Naeem Colleague at Roofr Troy, Michigan, United States, United States View → AK Angela Kim Angela Kim Colleague at Roofr New York, New York, United States, United States View → IC Ilike Cocks Ilike Cocks Colleague at Roofr Toronto, Ontario, Canada, Canada View → MA Miguel Arenas Miguel Arenas Colleague at Roofr New York, New York, United States, United States View → JL Josh Loar Josh Loar Colleague at Roofr Mount Airy, Maryland, United States, United States View → SH Shenna Huynh Shenna Huynh Colleague at Roofr Miami, Florida, United States, United States View → ST Steve Tidwell Steve Tidwell Colleague at Roofr San Francisco Bay Area, United States, United States View → DH Derrick Hazel Derrick Hazel Colleague at Roofr Burlington, Ontario, Canada, Canada View → AW Ahhh Whyme Ahhh Whyme Colleague at Roofr Dallas, Texas, United States, United States View →
3 education records

Vivek Balasubramanian education

Msc, Management

Lancaster University

Certificate Course, Customer Relationship Management

Symbiosis Institute Of Management Studies

Btech, Electronics & Communication

Sastra
FAQ

Frequently asked questions about Vivek Balasubramanian

Quick answers generated from the profile data available on this page.

What company does Vivek Balasubramanian work for?

Vivek Balasubramanian works for Roofr.

What is Vivek Balasubramanian's role at Roofr?

Vivek Balasubramanian is listed as VP Product Growth at Roofr.

What is Vivek Balasubramanian's email address?

AeroLeads has found 1 work email signal at @influitive.com for Vivek Balasubramanian at Roofr.

What is Vivek Balasubramanian's phone number?

AeroLeads has found 1 phone signal(s) with area code 647 for Vivek Balasubramanian at Roofr.

Where is Vivek Balasubramanian based?

Vivek Balasubramanian is based in San Francisco Bay Area, United States, United States while working with Roofr.

What companies has Vivek Balasubramanian worked for?

Vivek Balasubramanian has worked for Roofr, Cockroach Labs, Wave Hq, Shopify, and Influitive.

Who are Vivek Balasubramanian's colleagues at Roofr?

Vivek Balasubramanian's colleagues at Roofr include David Noonan, Jiyaad Naeem, Angela Kim, Ilike Cocks, and Miguel Arenas.

How can I contact Vivek Balasubramanian?

You can use AeroLeads to view verified contact signals for Vivek Balasubramanian at Roofr, including work email, phone, and LinkedIn data when available.

What schools did Vivek Balasubramanian attend?

Vivek Balasubramanian holds Msc, Management from Lancaster University.

What skills is Vivek Balasubramanian known for?

Vivek Balasubramanian is listed with skills including Digital Marketing, Seo, E Commerce, Online Marketing, Ppc, Web Analytics, Demand Generation, and Marketing.

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