Vivek Balasubramanian Email & Phone Number

California, United States

New York, Ny, Us

I head Product Growth at Cockroach Labs. My charter includes:- Defining the Product-Led Growth and Product-led Sales principles, and strategy for Cockroach Labs- Owning the self-serve motion for the SMB market- Creating a product-assist/sales-assist monetization motion for the enterprises- Building a best-in-class product growth team from the ground up- Setting the OKRs (Objectives and Key Results) - Conducting Monthly Business Reviews, Exec reviews and developing board narratives for Product Led Growth- Creating a culture of experimentation and processes around it- Guiding the team to create, improving critical product flows through hypothesis-driven A/B experimentation- Establishing PLG/PLS best practices- Defining the metric framework for Product-led-Growth, along with its north star metric - Driving user onboarding, activation, product-led sales pipeline development and expansion- Launching a PQL (product-qualified leads) system from scratch- Strategizing customized journeys based on the user ICP (Ideal Customer Profile) - Aligning with the overall Cloud Platform strategy (which includes both Dedicated and Serverless products)- Enabling cross-functional teams like Engineering, Marketing, Customer Success and Sales- Educating the exec team, and wider leadership teams on the nuances and benefits of PLG

New York, Ny, Us

As highlights, I launched our Serverless product into General Availability from bet, grew Serverless usage by 321% and revenue by 352%. As a result, I was promoted to VP, product growth.

Toronto, Ontario, Ca

WaveHQ is a fin-tech company with multiple products, and hundreds of thousands of users. I acted as the GM of the Onboarding Product area and business unit. I was accountable for user onboarding, ecosystem monetization and user lifecycle Growth. As the head of Product Growth, I established the guiding principles, overall strategy, a metric framework that the exec team could use to report to the board/H&R Block (our owning company), built a high functioning/high-trust team from the ground up and a high-velocity/deep-care culture. As a result, my team was able to change the Growth trajectory of the Wave Payments.

Toronto, Ontario, Ca

- Launched a new, proprietary metric system called FAE (First Activation Event) - Changed the Growth trajectory of the Wave Payments- Over the years, doubled the number of FAEs and FAE rate by ~63%- FAEs retained at a much higher rate [~40% higher] and FAEs resulted in 30x more revenue than non-FAEs- Got promoted to VP of Product Growth

Ottawa, On, Ca

Led Product Growth and Demand Gen at Shopify. I owned the Shopify core-to-plus upgrade experience, and growth. I was accountable for generating the Product-led Sales pipeline for Shopify Plus. I managed a team of marketers, marketing ops, product manager, and product designers.- Integral to doubling the customer based in a year's time- Built the growth funnel from scratch-77% Increase in opportunities for sales [esp. with product engagement] - Owned the in-product and website experimentation (A/B testing) pipeline- Collaborated with engineers, designers, sales and marketing teams to drive optimal solutions for the funnel- Directly managed a diverse, high-functioning team

Toronto, Ontario, Ca

Marketo & Salesforce.com: Funnel/Pipeline Optimization, Lead nurture, Lead scoring, Paid marketing programs (Google adwords, LinkedIn, Twitter, Facebook, Content Syndication partners and CPL vendors), Reporting, Analytics (Google Analytics), & SEO.

Toronto, Ontario, Ca

Marketing Automation, Data standardization, Lead scoring, Lead nurturing - Eloqua, Salesforce.com

Irvine, California, Us

HappyFox is a product of Tenmiles Technologies, a software product company.

Dublin 2, Ie

Bangalore, Karnataka, In

SEO, SEM, Social Media, Mobile App creation

Gb

Teaneck, New Jersey, Us

Msc, Management

Certificate Course, Customer Relationship Management

Btech, Electronics & Communication