Direct a high-performing team of 6 professionals, fostering a culture of collaboration, development, and innovation while promoting upskilling and professional growth; lead cross-functionally, serving as a communications nerve-center for Digital, Content Management, and Creative teams and proving expert guidance to specialists in all areas of outreach and communications.Formulate and implement consistent, high-quality communications, outreach, and marketing strategies and initiatives to advance agency and client aims; articulate the brand voice and efficiently target key demographics to enhance visibility, strengthen brand reputation, and generate revenue.Build and expand strong client relationships by establishing transparent communications, resolving issues, and delivering outstanding value; spearhead long-term business development by cultivating new opportunities and partnerships.Liaise with diverse stakeholders (including C-suite executives) across large client organizations to understand product lineups, value propositions, and branding guidelines.Operate across digital and traditional channels, including web, display, and social media platforms as well as TV, radio and print.Produce brand films and manage numerous photography and video production projects for events, launches, expos, and conferences.Author and manage client Wikipedia pages, excelling in a highly skilled service which requires in-depth understanding of the space.Emphasize media relations, building and sustaining strong ties with numerous media entities to secure favorable coverage and position clients for key awards; connect with prominent news organizations to craft special campaigns—for instance, the annual advertorial feature “Inspiring Doctors of India”, a partnership with The New Indian Express where the company co-curated and profiled a list of 15 highly accomplished doctors.

Took leading role in establishment of a small business for community livestreaming services website.Conducted all research, logistics, equipment setup, and staff training while providing expert technical guidance.Earned a foothold in a competitive marketplace, cultivating a business which is now self-sustaining.

Connected with clients to deliver top-tier service, ensuring communication needs are fulfilled and supporting strong, productive relationships.Assumed project management responsibility for numerous PR campaigns and other crucial initiatives, overseeing planning, launch, and execution to ensure timely, on-budget, and on-spec completion.Devised and implemented comprehensive communication strategies that reflected client goals, objectives, and brand identity.Safeguarded client reputations and mitigated negative impacts by constructing and executing outstanding crisis communication plans.Negotiated and administered media buying contracts and barter deals to secure optimal media coverage for clients at the best value.Orchestrated fundamental, routine PR activities, including press releases, media briefings, and client communications, to ensure effective and consistent performance.Leveraged vital digital CRM tools (including Salesforce and Zoho) for data management/analysis, communications management, deliverables tracking, and more.Won key gains for clients including Curefit Healthcare, Goldman Sachs India, ExxonMobil Lubricants, Premiere League Football, Hyatt Group of Hotels, and many more

Established and maintained strong client relationships with key, high-value accounts such as Ampere, Hathway, PeachPod, NumberMall, and Toyota Motor Corporation, generating stellar levels of satisfaction and handling concerns and queries promptly and professionally.Helmed daily client-service operations; ensured tasks were completed efficiently, effectively, and on-schedule. Charted successful course for PR/marketing projects, from conception to completion, allocating resources to ensure delivery to the highest standards of quality.Liaised between clients and internal team; gathered and relayed client requirements, delivered regular progress updates, and presenting detailing project performance reports.Advanced business development by securing new clients and expanding revenue from existing accounts.Navigated crisis situations professionally, coordinating with clients and the team to plan and unify communications.

Introduced a fresh and exciting new concept to the culinary landscape of Bengaluru; established one of the city’s first food trucks and quickly earned a reputation for serving delectable curbside gourmet dishes.Built startup from scratch; authored a robust business plan, accounting for local market trends, the competitive landscape, operational logistics, and financial projections.Continuously improved offerings and introduced new recipes, driving the truck's distinctness and popularity; spearheaded the introduction of beef burgers, a delicacy previously limited to restaurants, to Bengaluru's street food culture.Ensured top-notch customer service at all touchpoints, fostering strong relationships with our patrons. Managed daily operations efficiently to ensure consistent, high-quality service.Headed all branding, marketing, and promotional campaigns; leveraged social media channels (including Instagram, Facebook, and WhatsApp) to generate engagement, boost visibility, share updates, and gather feedback. Attracted a diverse range of food enthusiasts and earned various accolades from renowned culinary critics, cementing reputation as one of Bengaluru's top food trucks; as head of media and PR, won features and recommendations from outlets such as The Times of India, Condé Nast Traveler, BuzzFeed, Curly Tales, Business Standard, and others.

Forged and expanded relationships with diverse clients by understanding and meeting unique needs; authored and presented reports to clients on PR activities, media coverage, and campaign outcomes.Initiated and maintained relationships with media personnel and outlets, as well as resolving media inquiries.Governed content development, creating and editing high-quality press releases, speeches, articles, and social media posts on behalf of clients.Tracked client-related media coverage, industry trends, and competitive landscape to inform PR strategies.Partnered cross-functionally with numerous departments, such as the Digital Marketing, Creative, and Strategy teams, to support a holistic approach to public image management.Took responsibility for continuous improvement of craft and messaging, staying updated on the latest PR trends, media landscape changes, and industry-specific developments relevant to the client businesses.

As a Web Administrator, I diligently managed viewer interaction, moderating comments to foster a positive and engaging community. I updated news content regularly, ensuring our platform provided the latest developments, while handling customer inquiries via email. I administered our social media presence, aligning it with our content strategy for cohesive brand messaging. My responsibilities also included attracting advertisers through promotional initiatives, and implementing strategies to boost website traffic, such as SEO optimization. Additionally, I ensured the website's optimal performance by conducting routine maintenance and troubleshooting technical issues.

As a Technical Support Executive, I provided consistent technical assistance for First Data Merchant Services in the U.S., troubleshooting complex issues related to credit card units for 32 different companies. I diagnosed and resolved both software and hardware malfunctions, guiding clients on proper equipment usage. Additionally, as part of the 'Retention Team', I directly addressed the concerns of unsatisfied clients, delivering tailored solutions to enhance their experience and foster loyalty. Through cross-functional collaboration, I ensured comprehensive problem resolution, maintaining high levels of customer satisfaction and service delivery in a fast-paced environment.