Vivek Kumar Email & Phone Number

Redmond, Washington, Us

Mountain View, California, Us

- Researched customer journeys and associated pain points to identify new business opportunity among small businesses; developed business case and recommended product and go-to-market strategy to capture the revenue upside with new offerings - Crafted segmentation model for a newly created business group by conducting customer interviews and analyzing use patterns; presented to group leadership, and created buy-in with product and marketing teams

Chicago, Il, Us

- Analyzed opportunities and threats related to the shale-led boom in Permian Basin, Texas; analysis supported firm on a key investment decision wrt a prospective oil and gas services company- Conducted market analysis of frozen foods industry, identifying opportunity for platform play and rising threat from South American and Chinese imports as well as pricing trends; presented findings to Partners at the firm

- Evaluation of deal inflow basis the firm's investment evaluation framework- Support investment committee decision process by interviewing candidate co-founders - Support due diligence of companies shortlisted for investment

Purchase, New York, Us

- Worked with senior management to devise two-brand strategy, with new flanker pricing approach, new flavor and packaging variants, and differentiated media mix; led execution to reverse five year market share decline - Analyzed consumer trends and competitive landscape to develop three year brand planning for $250MM portfolio; presented findings to leadership team and gained budget approval for proposed projects - Re-launched brand in low share markets with new consumer research validated positioning, packaging and communication strategy; delivered 100% brand growth in these markets - Studied consumer trends towards new age media and recommended shift of brand’s media spend towards digital and mobile; grew web and wap platforms to >3MM users with award winning co-creation campaign - Formulated brand stretch principles basis consumer study and market analysis, and led implementation to launch innovation products in adjacent categories; added 10% incremental volumes to brand- Supervised 10 member cross-functional team from R&D, operations, and procurement on a breakthrough process innovation that improved brand P&L significantly

Purchase, New York, Us

- Managed Pepsi’s multi-million sponsorship of Cricket World Cup 2011 - a world top five sporting event - Led negotiations with International Cricket Council to secure additional broadcast visibility rights; resulted in efficiency in media spends - Supervised 14 member team to manage 360° consumer engagement programs reaching 100MM in audience; delivered highest top-of-mind scores in three countries, won Grand Effie & CNBC awards - Initiated customer needs evaluation exercise to design sports-led activations at Walmart; grew volumes +10% above plan for account - Undertook worldwide benchmarking of promotion programs to deliver out-of-plan productivity - Created first sports marketing playbook in the business unit; which was benchmarked for a successful $75MM sponsorship bid in the company

Purchase, New York, Us

- Led team of 7 sales associates to turnaround a $11MM territory back to market leadership; rated among top 5% of people managers in the country - Proposed operating model changes to optimize profitability for 24 distributor partners (~$2MM); resulted in lower turnover rate of partners - Designed and implemented an optimized Go-To-Market model; adopted as best practice throughout state- Analyzed Nielsen retail data to redesign distribution footprint in a key state; increased distribution by 15%- Developed score-card to track distribution transformation progress; adopted as a best practice nationally- Traveled & lived in 12 cities and villages over this period understanding consumers and retail landscape

Norwalk, Ct, Us

- Led project to design and implement lead management tool and operations - Received offer to join back full-time basis work delivered and assessment centre results

In

Master Of Business Administration (Mba)

Pgdbm

Msc In Business - Exchange Student

Bachelor Of Technology (Btech)

Isc, Isce Certificate