- Analysing market landscape, competitor activities and existing business performance metrics, to produce recommendation plans for enhancing company development and communications.- Identifying and interpreting target audience characteristics, behaviours and social drivers to develop effective branding and product strategies, and data-driven insights.- Enhancing company brand guidelines to improve brand recognition of digital assets and market positioning utilising Keynote, Photoshop, Illustrator, and Premier Pro.- Generating and executing innovative ideas for engaging content strategies that increased brand Metrics while aligning with company guidelines.- Strategically optimising product development to improve overall value proposition, sales communication and payment models.

- Designing and implementing strategic improvements to streamline workflows, reduced redundancies and increased operational efficiency.- Mitigating potential risks by proactively identifying issues and implementing appropriate countermeasures and contingency plans. - Coordinating cross-functional group meetings, addressing complex issues leading to greater team efficiency in problem-solving and open dialogues. - Creating and presenting persuasive pitches to clients and stakeholders, building useful relationships, securing new business opportunities, and expanding the company portfolio. - Condensing qualitative and quantitative research from clients, market trends & competitor analyses to inform product strategy.- Illustrated design intuitive features, data flow and product requirements using Figma, structuring product roadmaps, and GTM strategies, tracking product development with an agile methodology using Jira.

- Developing compelling content for social media posts, corporate presentations, emailers, push notifications, campaigns, and pitches.- Tailoring exceptional campaign plans with diligent communication throughout the execution, resulting in increased client retention rates and positive feedback. - Successfully managing multiple clients in diverse industries, demonstrating a record of dealing with fast paced and high-pressured situations.- Coordinating cross-functional communication among departments, enabling proactive problem-solving, faster response times, and higher-quality executions for impeccable client experiences resulting in greater billing within tight deadlines. - Utilising digital publishing, planning and communication platforms to prepare well-structured executions like Trello and Brandwatch.- Organising regular workshops and training sessions for the team resulting in superior employee efficiency and client satisfaction.

- Balancing competing priorities skillfully while managing multiple concurrent projects without compromising quality or timelines.- Leveraging industry best practices for efficient management of complex projects, while consistently delivering high-quality project outcomes.- Taking initiative with changing requirements of projects and proactively identifying risks while ensuring stress-free progress, leading to greater client satisfaction.- Becoming a trusted advisor to clients by showcasing a deep understanding of their needs, brand guidelines and desired outcomes, exceeding expectations.- Maintaining comprehensive documentation for all project phases, records of client interactions, and other information.

- Managing store expansions and renovations that led to 7 hardline departments and larger staff team from the previous lead.- Produced the highest sales turnover among departments year on year through daily team coaching, leveraging buyers, promotion strategies and developing staff accountability.- Conducting store wide inventory management processes, health and safety checks, optimal scheduling and sales analysis. - Improved customer satisfaction rates through attentive service, prompt issue resolution, and continuous process improvements.

- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.- Researching product's technical specifications to confidently compare products and capture greater customer appeal.- Listened, assessed and resolved customer challenges by offering relevant products and services.

- Managing installation of visual merchandising displays and inventory replenishment. - Collaborated with management to develop seasonal merchandising strategies for optimal customer engagement.

- Attaining grants and handling outreach with partner organisations like the $25,000 Youth Media Organizing grant from Laidlaw Foundation.- Produced 75+ digital videos, 2 short films and managed recruiting of participants for films.- Collaborating with creative teams to develop nuanced and compelling content that resonated with niche target audiences.

- Assist in curatorial vision, set up and, building on customer relations and interest.- Designing promotional materials, daily outreach, weekly acquisition of grants and sponsorships.- Tackling administrative, accounting duties and daily upkeep.