Marketing Director & Product Consultant
Current- Analysing market landscape, competitor activities and existing business performance metrics, to produce recommendation plans for enhancing company development and communications.- Identifying and interpreting target audience characteristics, behaviours and social drivers to develop effective branding and product strategies, and data-driven insights.- Enhancing company brand guidelines to improve brand recognition of digital assets and market positioning utilising Keynote, Photoshop, Illustrator, and Premier Pro.- Generating and executing innovative ideas for engaging content strategies that increased brand Metrics while aligning with company guidelines.- Strategically optimising product development to improve overall value proposition, sales communication and payment models.