Vivek is an experienced business executive with extensive knowledge of managing and scaling global businesses. He has over 22 years of experience holding leadership positions across business elements, including operations management, business development, and P&L responsibilities. Vivek is an emerging markets specialist, having successfully set up and grown businesses in India, China, the Middle East, Africa, and Southeast Asia. Vivek has been exposed to diverse business roles during the 22 years of his corporate journey. Some of his key stints include heading 1,400+ dealers retail business for a leading Indian FMCG, establishing a successful insights business in China and Africa, managing global operations and organic growth of 400+ consultants strong organization distributed across international offices (India, UK, Philippines, Africa, and China), and helping expand consulting business to ASEAN markets, and the Pacific region. Vivek is the Global head for Travel & Tourism with deep experience in engaging Tourism Boards, NTOs and DMOs, Travel Trade, Hotels, Airlines businesses, and tourism consulting firms as below:- Extensive experience advising destination stakeholders across strategic thrusts including design and optimization of source markets portfolio, scientific allocation of marketing investments to target markets, route to market strategy for target source markets, designing travel trade strategy and partnership value proposition, assessing destination brand health and marketing effectiveness. - An established expert in designing and managing data transformation programs within the tourism ecosystem connecting travel trade to the analytics platforms of tourism boards and NTOs.- A seasoned advisor to the National Tourism Boards, helping them plan and organize international sporting events such as the FIFA world cup and helping establish new age offerings such as Sustainability and Wellness Tourism- Featured thought leader with published whitepapers on the Tourism ecosystem and keynote speaker at global travel and tourism forums such as ITB, TTRA, and PCMA.By background, Vivek is a Mechanical Engineer and has an MBA in Strategy & Marketing from the Indian Institute of Management Indore. He has worked with leading global business firms such as Mazda, Infosys, Monitor Group, and Asian Paints. Vivek has a keen interest in human psychology and believes that a transparent, win-all proposition is the key to creating a sustainable people-centric business.