* Lead a team of backend and frontend engineers, managing projects from functional specifications through delivery and monitoring, while collaborating closely with the product team.* Lead the on-call team to ensure SLAs are met, maintaining high standards for service reliability.* Collaborate with the hiring team in technical hiring processes, conducting interviews for multiple roles and supporting talent acquisition.* Revamped the billing system to support a multi-wallet approach with flexible, plug-and-play integration for payment gateways.* Directed and executed OTT platform integrations under tight deadlines, introducing new revenue streams for the company.

* Enabled real-time lead sync and management for sellers, incorporating automated SMS and call follow-ups, along with client CRM integration to streamline sales workflows.* Developed a comprehensive tool for social media management as part of a hyperlocal product, allowing advertisers to manage their presence on Facebook, Google, and Instagram with bulk support, performance-based post suggestions, seasonality insights, and detailed reporting.* Created a near-real-time change log generation system with internationalization support, enabling advertisers to track performance impacts based on recent changes.* Built a flexible framework for admins, allowing for bulk actions across sellers with customizable communication, streamlining operational efficiency.* Built an end-to-end product for scalable video ad creative generation, providing advertisers with template-based options to automate and expand video ad campaigns.* Implemented a fully automated billing and payment processing system integrated with Stripe, Shopify, Razorpay, and an in-house invoicing solution featuring VAT and GST support.

* Implemented an automated billing solution with comprehensive usage reporting and automated payment processing, integrating Stripe and Shopify.* Collaborated closely with the Customer Success team to understand requirements and deliver automated workflows for ad campaigns on Facebook, Instagram, and Facebook Audience Network.* Created a UI feature to display real-time data with configurable trend-based alerts, providing actionable insights into ad account activities.

* Developed a scalable recommendation system for the data science team, enabling seamless integration of data modules with minimal configuration effort.* Integrated multiple new advertising channels into the product, supporting everything from client account access to ad launches, reporting, and UI enhancements.* Built internal web applications that significantly boosted efficiency, improving SLA adherence for issue resolution and debugging processes.

* Build and maintain scalable RESTful API services for channel automation, integrating with key external APIs such as Google AdWords, Facebook Ads, and Bing Ads.* Serve as part of the core tech team, delivering abstraction layers and support to internal teams for seamless use of external advertising APIs.* Primarily work as a Java Developer, automating ad campaigns across platforms like Google, Facebook, and Instagram.* Develop back-end solutions for API integrations, while handling front-end requirements as needed to ensure a cohesive user experience.* Working in oncall team, ensuring smooth service operation and promptly addressing technical issues.

* Maintain and enhance critical services for the Channel Automation Team, ensuring high availability and reliability.* Working in oncall team, addressing their needs and resolving technical issues to ensure smooth operations.* Contribute to product development as a Java Developer, focusing on robust, scalable code and performance improvements.* Collaborate with cross-functional teams to align product features with user requirements and enhance service offerings.