Vivek Rai Email & Phone Number

Mumbai, Mh, In

Bengaluru, Karnataka, India

Noida, Uttar Pradesh, India

- Spearheaded strategic initiatives with third-party merchants and partnerships to drive UPI growth, orchestrating promotional campaigns, and managing resource allocation.- Directed on-app campaigns (push notifications, WhatsApp) and off-app CRM campaigns, implementing segmentation strategies to enhance campaign efficacy and target audience engagement while delivering insights to executive leadership.

Noida, Uttar Pradesh, India

- Led initiatives at Paytm Payments Bank to boost user engagement and optimize transactions, driving a significant increase in wallet transactions through reactivation and KYC completion efforts, achieving a 110% increase in reactivations and doubled conversion rates.- Collaborated with the creative team to craft campaigns across channels like email, push notifications, and banners using CleverTap, analyzing performance and mitigating customer attrition for impressive results.

Singapore

- Managed CleverTap campaigns across various channels (Email, Push, Web Push, Web Pop-ups) and conducted A/B testing for Facebook/Google Ads to enhance performance.- Developed partnership campaigns with Paytm, PayU, and SOLV, and coordinated with the outbound calling team to drive business growth.- Conducted brand-positioning research and aligned retention campaigns with brand guidelines in collaboration with the Social Media Team.- Managed country-specific communications and campaigns for Singapore, Malaysia, and India, including exclusive sales campaigns and email campaigns for Combinesell.

Noida, Uttar Pradesh, India

- Spearheaded marketing strategies to drive customer acquisition, retention, brand building, and revenue growth across BTL, Digital, Direct, and On-ground channels, collaborating with cross-functional teams.- Devised comprehensive marketing plans, directed communication strategies, and oversaw creative content development, including customized offers, referral programs, loyalty programs, and SMS campaigns.- Forged partnerships with digital agencies, affiliate partners, and Instagram influencers, resulting in a 20% increase in customer acquisitions and significantly boosting Gyan Fresh's profitability.

Lucknow, Uttar Pradesh, India

- Led customer acquisition through B2C activities, including collaborations with affiliate partners, digital agencies, and BTL activities. Managed Facebook and Google ads performance, conducted A/B testing, and provided daily reporting via Appsflyer, enhancing campaign effectiveness.- Facilitated new customer additions and long-term retention through CRM calls, SMS campaigns, Clevertap customer journeys, and referral programs. Built partnerships with media houses like Knock Sense for 360 collaborations, driving customer acquisition.- Explored new business channels and created marketing offers, optimizing campaigns with internal and external agencies. Contributed to app store optimization and brand building through strategic content and partnership campaigns with platforms like Google Pay and Phone Pay.

Lucknow, Uttar Pradesh, India

Researched top 100 radiology customers' online behaviors, identifying key channels and influencers. Developed strategies to enhance brand visibility, website optimization, and social media leverage.

Pgdm, Marketing, 84%

Bachelor Of Commerce (B.Com.), 72%

Master Of Arts - Ma, Sociology, 64%

12Th, Mathematics And Computer Science

Activities and Societies: Debate team , Basketball team.