Vivek Rai Email & Phone Number
Who is Vivek Rai? Overview
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Vivek Rai is listed as Assistant Manager at Tata CLiQ Fashion, a company with 12711 employees, based in Bengaluru, Karnataka, India. AeroLeads shows a matched LinkedIn profile for Vivek Rai.
Vivek Rai previously worked as Digital Marketing and Communication Manager at Swiggy and Program Manager - UPI Growth at Paytm. Vivek Rai holds Pgdm, Marketing, 84% from Jaipuria Institute Of Management.
Email format at Tata CLiQ Fashion
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About Vivek Rai
I am a seasoned marketer with over 6 years of experience, including 4 years specializing in growth and retention. Previously, as a Growth Manager at Paytm Payments Bank, I lead initiatives to optimize customer wallet reactivations and address KYC deficiencies, ensuring seamless transactions.In my role, I harness cutting-edge tools like CleverTap to orchestrate multi-channel campaigns, including email, push notifications, SMS, WhatsApp, banners, and reminders. By collaborating closely with the creative team, I drive the creation of compelling content and designs for effective campaign execution.I take pride in spearheading the launch of new products and defining brand positioning, which are crucial aspects of my role at Paytm Payments Bank. Additionally, I have successfully forged impactful partnerships with affiliates, digital agencies, and Instagram influencers, significantly enhancing our brand reach and customer engagement.As a data-driven leader, I excel at leveraging insights to boost campaign performance and improve ROI. My expertise extends to App Store Optimization (ASO), where I have achieved up to a 70% increase in app visibility.If you are seeking a strategic and innovative marketing leader with a passion for driving growth, optimizing customer experiences, and crafting successful campaigns, let's connect!
Vivek Rai's current company
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Vivek Rai work experience
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Digital Marketing And Communication Manager
Current
Program Manager - Upi Growth
- Spearheaded strategic initiatives with third-party merchants and partnerships to drive UPI growth, orchestrating promotional campaigns, and managing resource allocation.- Directed on-app campaigns (push notifications, WhatsApp) and off-app CRM campaigns, implementing segmentation strategies to enhance campaign efficacy and target audience engagement.
Growth Marketing Manager
- Led initiatives at Paytm Payments Bank to boost user engagement and optimize transactions, driving a significant increase in wallet transactions through reactivation and KYC completion efforts, achieving a 110% increase in reactivations and doubled conversion rates.- Collaborated with the creative team to craft campaigns across channels like email, push.
Customer Lifecycle And Growth Analyst
- Managed CleverTap campaigns across various channels (Email, Push, Web Push, Web Pop-ups) and conducted A/B testing for Facebook/Google Ads to enhance performance.- Developed partnership campaigns with Paytm, PayU, and SOLV, and coordinated with the outbound calling team to drive business growth.- Conducted brand-positioning research and aligned retention.
Senior Executive - Growth And Partnership Gyan Fresh Daily Milk Delivery App
- Spearheaded marketing strategies to drive customer acquisition, retention, brand building, and revenue growth across BTL, Digital, Direct, and On-ground channels, collaborating with cross-functional teams.- Devised comprehensive marketing plans, directed communication strategies, and oversaw creative content development, including customized offers.
Management Trainee
- Led customer acquisition through B2C activities, including collaborations with affiliate partners, digital agencies, and BTL activities. Managed Facebook and Google ads performance, conducted A/B testing, and provided daily reporting via Appsflyer, enhancing campaign effectiveness.- Facilitated new customer additions and long-term retention through CRM.
Social Media Coordinator
Understanding The Digital Marketing Landscape And Customer Funnel In Radiology Domain
Researched top 100 radiology customers' online behaviors, identifying key channels and influencers. Developed strategies to enhance brand visibility, website optimization, and social media leverage.
Administration
Colleagues at Tata CLiQ Fashion
Other employees you can reach at swiggy.in. View company contacts for 12711 employees →
Manan Yadav
Colleague at Tata Cliq FashionMeerut, Uttar Pradesh, India, India
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Adi Bhai
Colleague at Tata Cliq FashionGuwahati, Assam, India, India
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Zoya Ahmad
Colleague at Tata Cliq FashionLucknow, Uttar Pradesh, India, India
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Gokul S
Colleague at Tata Cliq FashionChennai, Tamil Nadu, India, India
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Ved Sharma
Colleague at Tata Cliq FashionNoida, Uttar Pradesh, India, India
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Sumit Shah
Colleague at Tata Cliq FashionMumbai, Maharashtra, India, India
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Saidali Rahim
Colleague at Tata Cliq FashionKollam, India, India
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Anitha Vasantharajan
Colleague at Tata Cliq FashionPandalur, Tamil Nadu, India, India
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Abhishek Patel
Colleague at Tata Cliq FashionMumbai, Maharashtra, India, India
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Upedra Dhole
Colleague at Tata Cliq FashionMumbai, Maharashtra, India, India
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Vivek Rai education
Pgdm, Marketing, 84%
Bachelor Of Commerce (B.Com.), 72%
Master Of Arts - Ma, Sociology, 64%
12Th, Mathematics And Computer Science
Frequently asked questions about Vivek Rai
Quick answers generated from the profile data available on this page.
What company does Vivek Rai work for?
Vivek Rai works for Tata CLiQ Fashion.
What is Vivek Rai's role at Tata CLiQ Fashion?
Vivek Rai is listed as Assistant Manager at Tata CLiQ Fashion.
Where is Vivek Rai based?
Vivek Rai is based in Bengaluru, Karnataka, India while working with Tata CLiQ Fashion.
What companies has Vivek Rai worked for?
Vivek Rai has worked for Tata Cliq Fashion, Swiggy, Paytm, Shopmatic, and Cp Milk & Food Products Private Limited.
Who are Vivek Rai's colleagues at Tata CLiQ Fashion?
Vivek Rai's colleagues at Tata CLiQ Fashion include Manan Yadav, Adi Bhai, Zoya Ahmad, Gokul S, and Ved Sharma.
How can I contact Vivek Rai?
You can use AeroLeads to view verified contact signals for Vivek Rai at Tata CLiQ Fashion, including work email, phone, and LinkedIn data when available.
What schools did Vivek Rai attend?
Vivek Rai holds Pgdm, Marketing, 84% from Jaipuria Institute Of Management.
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