Director Of Marketing And Business Development
Santa Clara, California, Us
Ran a Bootstrapped Opex Software and took it from 10 people to 55, Helped sell Opex to REAN cloud now Hitachi Vantara, and today am marketing for ~300 people. Pivoted the org as neededResponsibilities included everything from Janitor to working with CxOs, across the length and breadth of the organization. Develop, strategize, execute and optimize sales, defining marketing function, setting up marketing function from scratch, to running programs to acquire customers in North America. Reduced Sales costs by driving inbound marketing, email campaigns with open rates >12%, blitz session, videos, webinars, user group meetups, events, and conferences.Collaborate with the leadership team within org and across partners like AWS, and other partners like Palo Alto, Trend Micro to launch global thought leadership campaigns and content designed to gain the mind share at C level.Excellent in running account daysUsual marketing stuff: Case studies, blog series, centralized presentations etc. Sole point of contact for all marketing related efforts with stakeholders across US, Canada, and India to develop high-touch campaigns.Liaison with analyst firms (Gartner and IDC) to understand the scope of development for the organization in newer markets.Tools Used: RainKing/Discover.org, Salesforce, Confluence.