Vivek Saxena Email & Phone Number

New Delhi, Delhi

Chandigarh Area, India

• Responsible for sales, operations, and profitability for the 57500 sq. ft. Cash & Carry Store• Develop and implement marketing and branding functioning to ensure customer loyalty, engagement and to drive footfalls• Develop plans to increase sales, address problem areas and capitalize on trends through analysis of store’s sales.• Develop relationships with traders, horeca and institutions. Identify new accounts. Ensure segment wise target achievements. • Analyze sales potential of each Brand. Work towards stocks avail abilities at article level. Direct Team for Targets Achievement.• Provide strong leadership and planned activities / initiatives designed to achieve long term business growth and profitability• Ensure New Customer acquisition and activation to drive increased buying customers. Lead CRM function. Manage Customer Lifetime Purchases, Customer Development & referrals. Operational Strategy • Implementing the Operational Strategy, accountable for the complete suite, including Sales, People, and Cost.• Ensure efficient store operations through adherence to standardized procedures, Guidelines set up by company.• Ensure all the categories are carrying optimum stock, oversaw the logistical reports, inventory, and daily routines.• Ensure an efficient Goods Receiving, Cleaned Floor, Fast Checkout of Customer and Friendly environment within store.• Achieve the highest standards of visual merchandising and presentation in line with pre-determined company initiatives• Managing Delivery Business of HoReCa, SCO, KAM, Trader and OPD. Increases the Delivery Business by 100% from last year.• Leverage commercial bent of mind to best effect to ensure any necessary adjustments are made to guarantee profit and margin goals are achieved.• Responsible for Executions of Plan-o-Grams, Bulk Display Plans and In-Store Marketing Plans• Establish effective management of store personnel to guarantee optimum shop floor cover at key trading periods

Punjab

Jun 2009 - Aug 2012 Bharti-Retail (JV Wal-Mart), Hyper Market. Patiala Multiple Positions Jul 2011 – Aug 2012 Assistant Manager FMCG Non-food and General MerchandiseCertified and trained by Wal-MartCategory Handled: FMCG Non-food & General Merchandise• Plan and execute brand promotions, marketing activities, including road shows, leafleting, radio and tv advertisement, rallies and village activities to increase walk-ins to the store• Responsible for the review of P&L Statement, maximized top line and reduced bottom line• Maintained the store’s reputation within the market and ensured the atmosphere and service within the store reflected this• Maintained professional relationships with service providers - communicated up and down to ensure proper flow of information• Was responsible for maintaining the stock take and conducting regular inventory checks• Created an environment orientated towards trust, open communication, creative thinking, and cohesive team effort• Manage sales and expenses to optimize results, overseeing preparation of necessary reports and paperwork, and maintaining store’s image standards • Determined operational objectives by studying business functions• Managed a team of retail professionals, set and ensured KPI's and targets were met and exceeded; took full responsibility for the stores operations and recruitment needs when required• Responsible for FMCG Operations (Goods Receiving, Warehousing, Checkouts and Cash office Management).

New Delhi Area, India

New Delhi Area, India

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services, 7.28/10.00

Activities and Societies: Placement and Internship Cell, Student council, Alumni Relations, Leadership Development Programs, Marketing.

Bachelor’S Degree, Hospitality & Hotel Management, A

Activities and Societies: Active Member Food and Beverages Even Club, Chef ClubI actively participated in various events during college.

Non-Medical