• Managing Digital Media Trading & Buying for the DAN group pan India• Creating go-to-market investment strategies across Digital channels • Exploring emerging media opportunities, data and technology-enabled solutions to drive optimal Client & Agency performance and business results• Negotiate & manage all agency group level Digital deals• Responsible for all Digital buying contract negotiation & closure• Work closely with Agency heads to create and execute a robust investment framework • Focused on building high growth business & driving revenue strategy including P&L

• Responsible for Digital Media Planning and Strategize for new product launches for the client Samsung• Managing Digital Media Buying with Budget worth of ~150-170 Cr and ensuring proper allocation of additional budget of ~150 cr on Ecom platform• Developed and implemented digital strategy and launched flagship product- “Note9” “Note10” & “S10” pan India on Digital platform • Maintaining & developing relationship with clients and publishers.• Ensuring the Brand Imagery, look & feel of the brand is consistent in Brand Associations • Demonstrating team building responsibility & leadership skills and motivating team to make them learn and grow while closely coordinating with cross functional teams

• Managing Media Buying division • Planning and ensuring proper allocation of annual digital media budget for the brand• Driving better value of media buys and managing inflation to maintain yearly baseline and drive yearly savings• Exploring new media opportunity to accomplish brand objective• Demonstrating team building responsibility & leadership skills and motivating team to make them learn and grow while closely coordinating with cross functional teams

• Generate healthy relationship with the clients for generating business and leading workforce towards accomplishing business and corporate goals• Discover the audience for the brands using proprietary Group M Tools and tracking their online behavior to finally drawing a path from Awareness to consideration on online platform • Ensuring the Brand Imagery, look & feel of the brand is consistent in Brand Associations• Developed and implemented integrated digital strategy and launched Airtel 4G PAN India on Digital platform • Discovering new media opportunity to accomplish Brand objective• Demonstrating team building responsibility & leadership skills and motivating team to make them learn and grow while closely coordinating with cross functional teams• Competition analysis through market intelligence and drawing inference on their marketing strategy.• Managing end to end Digital campaigns driving awareness across multiple online mediums and engagement across popular social media platforms like Facebook & Twitter• Developing Mobile media strategy to help brands engage and interact with consumers on the platformClients handled- AIRTEL

• Heading Media planning & buying division• Training, Development & Motivating team to learn and grow• Demonstrated abilities in generating healthy relationship with the clients for generating business and leading workforce towards accomplishing business and corporate goals• Project Management• Engaging with client across all the aspect of project. • Proficient in selling Marketing solutions and Client Servicing to ensure renewals and researching/analyzing new business opportunities• Evaluating and analyzing the Media Proposal’s.• Mobile strategy and planningClients handled- Gionee, Panasonic, Group-On, NIIT, Zee Learn, Radikal, Oxigen, Wamba

• Media Planning for various clients• Handling Digital Media Buys, negotitating rates & deliveries with publishers.• Monitor effective benchmarks for measuring the impact of media programs and analyze, review & report on effectiveness of campaign in an effort to maximize results Engaging with client across all the aspect of project. • Evaluating and analyzing the Media Proposal’s.• Servicng clients and maintain relationshipClients handled- Gionee, Panasonic, NIIT, Radikal, Oxigen, Homestead, MTS, Spire world, Save The Children

• Online Media planning & buying• Engaging with client across all the aspect of project. • Evaluating and analyzing the Media Proposal’s.• Making media plans for the client after negotiating rates and deliveries with publishers.• Managing online branding, communications and campaigns through New Age Media channels - Blucasting/ Mobile/ In Flight/ Hotels/ Display/SEO/SEM/Tablets/Augmented Reality• Monitor effective benchmarks for measuring the impact of media programs and analyze, review & report on effectiveness of campaign in an effort to maximize results.Clients handled- Micromax, American express, Matrix, DS-Group, NIIT_ILS, NIIT- IFBI, GroupON, Rado, Homestead

• Online Media planning & buying• Project Management• Managing online branding, communications and campaigns through New Age Media channels - Blucasting/ Mobile/ In Flight/ Hotels/ Display/SEO/SEM/Tablets/Augmented Reality• Monitor effective benchmarks for measuring the impact of media programs and analyze, review & report on effectiveness of campaign in an effort to maximize results.Clients handled- HeadHonchos, American Express, Micromax, GroupON, NIIT_ILS, NIIT- IFBI, Singapore Airlines, DS-group

• Online Media Planning & Buying• Strategy Development & Consulting on Digital Marketing Projects across industry verticals such as: Education, Job portal, E-commerce, Banking Services, Travel, Real Estate.• Understanding the target customers for a particular product and applying the most suitable strategy to reach masses of the target customer.Clients handled- HeadHonchos, NIIT_ILS, NIIT- IFBI, Jaypee Greens, Manya, Singapore Airlines, Crazeal, SBI, Huawei.

• Online Media Planning & Buying• Assisted Senior Advertising Media Planner when dealt with clients. • Learned the basics of the position and built contacts and reputation for quality work. Clients handled- NIIT- ILS, NIIT- IFBI, NIIT- SAP, Jaypee Greens, Manya, Singapore Airlines.